10 Peach
The channel focuses primarily on programming targeting a young adult audience, and was the home of Neighbours—the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.
History
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International. Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.
10 Peach (2018–2024)
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.
10 Peach Comedy (2024–present)
On 5 June 2024, it was announced that the channel would rebrand as 10 Peach Comedy on 12 June 2024, as part of a rebranding of Bold and Peach to reflect their current genre positionings.
Programming
10 Peach Comedy offers catch-up and encore presentations from Channel 10. It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Most of the classic programming on 10 Peach Comedy comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast. On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding. This ran until 27 September, when children's programming was entirely moved to 10 Shake.
Current programming
Adult animation
- South Park (2023–present)
Comedy
Drama
Light entertainment
Former programming
Adult animation
Children's (2012–2020)
- The Adventures of Chuck and Friends
- The Amazing Spiez!
- B-Daman Crossfire
- Baby Animals in Our World (2016–18)
- Bakugan
- Barbie: Life in the Dreamhouse
- The Barefoot Bandits (2016–20)
- Beyblade
- Blazing Team: Masters of Yo-Kwon-Do
- The Bureau of Magical Things (2018–20)
- Cardfight!! Vanguard (2018 series)
- Cardfight!! Vanguard G
- Cardfight!! Vanguard G: GIRS Crisis
- Cardfight!! Vanguard G: NEXT
- Cardfight!! Vanguard G: Stride Gate
- Chaotic
- Clue
- Dex Hamilton: Alien Entomologist
- Dinofroz
- Dinosaur King
- Drakers
- The Elephant Princess (2014)
- Eon Kid
- The Fairly OddParents
- Gamify (2019–20)
- Get Ace (2014–18)
- Geronimo Stilton
- GGO Football
- GoGoRiki
- Gormiti: The Lords of Nature Return
- Gormiti Nature Unleashed
- H2O: Just Add Water (2013–14)
- Hanazuki: Full of Treasures
- Hero: 108
- Hot Wheels Battle Force 5
- Huntik: Secrets & Seekers
- iCarly (2012–16)
- Jar Dwellers SOS (2013–20)
- Julius Jr.
- Kuu Kuu Harajuku (2015–20)
- Lalaloopsy
- Lexi & Lottie: Trusty Twin Detectives (2016–18)
- Lightning Point (2014)
- Mako: Island of Secrets (2013–18)
- Matt Hatter Chronicles
- Me and My Monsters (2014)
- Monster High
- My Little Pony: Friendship Is Magic
- Pac-Man and the Ghostly Adventures
- Paradise Café
- Pearlie
- The Penguins of Madagascar
- Pokémon
- Pokémon: Black & White
- Pokémon: Black & White: Rival Destinies
- Pokémon: Black & White: Adventures in Unova
- Pokémon: Black & White: Adventures in Unova and Beyond
- Pokémon: Diamond and Pearl: Galactic Battles
- Pokémon: Diamond and Pearl: Sinnoh League Victors
- Pokémon: X & Y
- Pokémon XY: Kalos Quest
- Pokémon: XY & Z
- Puppy in My Pocket: Adventures in Pocketville
- Quimbo's Quest (2019–20)
- Random and Whacky (2017–20)
- Redakai: Conquer the Kairu
- Rekkit Rabbit
- Sam Fox: Extreme Adventures (2014–18)
- Sanjay and Craig (2016–19)
- Scope (2013–20)
- Sherazade: The Untold Stories (2017–20)
- SheZow
- Sidekick
- Slugterra
- SpongeBob SquarePants (2012–13, 2020)
- Teenage Mutant Ninja Turtles (1987 series) (2013–20)
- Teenage Mutant Ninja Turtles (2012 series)
- Tickety Toc
- Toasted TV (2012–20)
- Totally Spies! (2018–20)
- Totally Wild (2013–20)
- Transformers: Prime
- Transformers: Robots in Disguise (2015 series)
- Treasure Island
- Vic the Viking (2013–17)
- Victorious (2012–17)
- Xiaolin Chronicles
- Yu-Gi-Oh! 5D's
Preschool (2012–2020)
- Bernard (2018)
- Blaze and the Monster Machines (2020)
- Bob the Builder
- Butterbean's Café (2020)
- Care Bears & Cousins
- Care Bears: Welcome to Care-a-Lot
- Crocamole (2016–20)
- Dinosaur Train
- Dora the Explorer (season 7) (2020)
- Hi-5 House (2014–15)
- Littlest Pet Shop (2012)
- Mia and Me
- Paw Patrol (2020)
- Pound Puppies (2010 series)
- Strawberry Shortcake's Berry Bitty Adventures
- Transformers: Rescue Bots (2013–17)
- Tree Fu Tom
- Wurrawhy (2013–16)
Comedy
- 1600 Penn
- 2 Broke Girls
- 600 Bottles of Wine (2018)
- Angel from Hell
- Ben and Kate
- The Brady Bunch
- Carol's Second Act
- Caroline in the City
- Cheers
- Clueless
- The Conners
- Crazy Ex-Girlfriend
- The Crazy Ones
- Dads
- Death Valley
- Don't Trust the B---- in Apartment 23
- Enlisted
- Everybody Loves Raymond
- Family Ties
- Fresh Meat
- Fresh Off the Boat
- Friends with Better Lives
- Get Smart
- Glee
- The Goodwin Games
- The Great Indoors
- The Grinder
- Happy Days
- Hogan's Heroes
- House of Lies
- How I Met Your Mother
- Jane the Virgin
- Last Man Standing
- Laverne & Shirley
- The Love Boat
- Malcolm in the Middle
- Micro Nation
- The Millers
- Mork & Mindy
- Mr & Mrs Murder
- Murphy Brown
- New Girl
- The New Normal
- The Office
- Plonk!
- Raising Hope
- Roseanne
- Rules of Engagement
- Sabrina, the Teenage Witch
- Scream Queens
- Seinfeld
- Sex and the City
- Stage Mums (2018)
- Sunny Skies
- Taxi
- Webster
- Wilfred
- Will & Grace
- Wings
- You're the Worst
Drama
- The 4400
- 90210
- 7th Heaven
- American Horror Story
- Angel
- Being Human
- Beauty & the Beast
- Beverly Hills, 90210
- Buffy the Vampire Slayer
- Californication
- Charmed
- Charmed (2018 TV series)
- Dexter
- Diagnosis: Murder
- The Division
- Dollhouse
- Dr. Quinn, Medicine Woman
- Emily Owens, M.D.
- Empire
- Eureka
- Extant
- Friday Night Lights
- The Gates
- The Good Wife
- In Plain Sight
- JAG
- Judging Amy
- Life Unexpected
- MacGyver
- Medium
- Melrose Place
- Merlin
- Nancy Drew
- Nurse Jackie
- Reckless
- Reef Doctors
- Ringer
- Rush
- Saving Grace
- Skins
- Smallville
- Sleepy Hollow
- Stargate Universe
- Star Trek: Deep Space Nine
- Star Trek: The Next Generation
- Star Trek: Voyager
- The Strain
- Supernatural
- This Is Us
- Torchwood
- Touched by an Angel
- Witches of East End
Factual
Light entertainment
- Couch Time (2011–17)
- The Great Australian Spelling Bee
- The Late Late Show with Craig Ferguson
- The Late Late Show with James Corden (2015–20)
- The Loop (2012–20)
- Movie Juice
- The Talk
Game shows
Reality
- 100% Hotter
- American Idol
- America's Next Top Model
- Bondi Ink Tattoo
- Brides of Beverly Hills
- Britain & Ireland's Next Top Model
- The Choice
- Come Date with Me
- Dancing on Ice
- Dating Naked
- Excused
- The Face Australia
- Fashion Star
- Geordie Shore
- The Glee Project
- King of the Nerds
- Mobbed
- Naked Beach
- New Zealand's Next Top Model
- Posh Frock Shop
- Queer Eye for the Straight Guy
- The Real Love Boat
- Snog Marry Avoid?
- So You Think You Can Dance US
- Tattoos After Dark
- Young Talent Time (2012 series)
Sport
- ESports Gfinity Elite Series Australia
- National Basketball League (Two Sunday afternoon games per round)
Religious
Availability
10 Peach Comedy is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated stations SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria, CTC in Southern New South Wales/Australian Capital Territory, TNQ in Regional Queensland, and WIN Television through its owned-and-operated stations NRN in Northern New South Wales and MGS/LRS in eastern South Australia, and MDN in Griffith and the MIA. Digital joint venture stations WDT in regional Western Australia, MDV in Mildura, TDT in Tasmania, DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach Comedy.
Logo and identity history
-
11 January 2011 – 31 October 2018
-
31 October 2018 – present (Secondary)
-
12 June 2024 – present
Identity history
- 11 January 2011 – 31 October 2018: He11o
- 31 October 2018 – present: Life's Peachy
Notes
- ^ Originally broadcasting with New Zealand voice actors, the series has been presented with the Canadian dub since 2018.
References
- ^ Knox, David (22 October 2010). "11 / 1 / 11 ....and counting". TV Tonight. Retrieved 22 October 2010.
- ^ Washbrook, Cyril (26 August 2010). "Ten announces launch of Eleven". The Spy Report. Media Spy. Archived from the original on 10 September 2010. Retrieved 4 October 2010.
- ^ James, Meg (25 August 2010). "CBS goes down under and takes minority stake in Australian TV venture". The Los Angeles Times. Archived from the original on 9 December 2010. Retrieved 26 August 2010.
- ^ "Network Ten Rebrands As 'Network 10' With New-Look Logo". B&T. 31 October 2018. Retrieved 31 October 2018.
- ^ Lallo, Michael (31 October 2018). "Network Ten in 2019: What's new, what's returning, what's gone?". The Sydney Morning Herald. Sydney: Fairfax Media. ISSN 0312-6315. ProQuest 2129017800. Retrieved 31 October 2018.
- ^ Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. Retrieved 31 October 2018.
- ^ Manning, James (31 October 2018). "10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play". Mediaweek. Retrieved 31 October 2018.
- ^ Knox, David (5 June 2024). "10 Peach, 10 BOLD rebranding as 10 Peach Comedy, 10 BOLD Drama". TV Tonight. TV Tonight. Retrieved 5 June 2024.
- ^ Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 15 June 2015.
- ^ Knox, David (11 May 2014). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 11 May 2014.
- ^ Ryan, Aaron (7 July 2015). "Mid Year Update – Eleven: Best Multi Channel in Australia". Throng Australia. Archived from the original on 7 July 2015. Retrieved 7 July 2015.
- ^ Clune, Richard (8 August 2010). "Jennifer on Ten's frontline". The Daily Telegraph. Sydney: News Limited. Archived from the original on 31 December 2012. Retrieved 8 August 2010.
- ^ Chessell, James (13 January 2011). "Eleventh heaven as Ten Network hails debut". The Australian. Sydney: News Limited. Archived from the original on 19 January 2011. Retrieved 12 January 2011.
- ^ "Neighbours moving to Eleven". The Spy Report. Media Spy. 26 August 2010. Archived from the original on 10 September 2010. Retrieved 26 August 2010.
- ^ Knox, David (19 February 2012). "Bumped: Toasted TV, Totally Wild etc". TV Tonight. Retrieved 9 March 2014.
- ^ Knox, David (14 November 2014). "TEN 2015 highlights: Celebrity, Drama, Sport". TV Tonight. Retrieved 14 November 2014.
- ^ Perry, Kevin (11 May 2020). "10 confirms plans to launch new entertainment focused multi-channel". TV Blackbox. Retrieved 18 June 2020.
- ^ "10 Shake viewers guide: What is on 10's newest channel?". Mediaweek. 25 September 2020.