The UEFA Champions League (abbreviated as UCL) is an annual club association football competition organised by the Union of European Football Associations (UEFA) that is contested by top-division European clubs. The competition begins with a round robin league phase to qualify for the double-legged knockout rounds, and a single-leg final. It is the most-watched club competition in the world and the third most-watched football competition overall, behind only the UEFA European Championship and the FIFA World Cup. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of their national associations.

Introduced in 1955 as the Coupe des Clubs Champions Européens (French for European Champion Clubs' Cup), and commonly known as the European Cup, it was initially a straight knockout tournament open only to the champions of Europe's domestic leagues, with its winner reckoned as the European club champion. The competition took on its current name in 1992, adding a round-robin group stage in 1991 and allowing multiple entrants from certain countries since the 1997–98 season. While only the winners of many of Europe's national leagues can enter the competition, the top 5 leagues by coefficient provide four teams each by default, with a possibility for additional spots based on performance during the previous season. Clubs that finish below the qualifying spots are eligible for the second-tier UEFA Europa League competition, and since 2021, for the third-tier UEFA Conference League.

In its present format, the Champions League begins in early July with three qualifying rounds and a play-off round, all played over two legs. The seven surviving teams enter the league phase, joining 29 teams qualified in advance. The 36 teams each play eight opponents, four home and four away. The 24 highest-ranked teams proceed to the knockout phase that culminates with the final match in late May or early June. The winner of the Champions League automatically qualifies for the following year's Champions League, the UEFA Super Cup, and the FIFA Club World Cup.

Spanish clubs have the most victories (20 wins), followed by England (15 wins) and Italy (12 wins). England has the most winning teams, with six clubs having won the title. The competition has been won by 23 clubs and 13 of them have won it more than once. Real Madrid is the most successful club in the tournament's history, having won it 15 times. Madrid is the only club to have won it five times in a row (the first five editions). Only one club has won all of their matches in a single tournament en route to the tournament victory: Bayern Munich in the 2019–20 season. Real Madrid is the current European champion, having beaten Borussia Dortmund 2–0 in the 2024 final for their fifteenth title. The first British team to win the trophy was Celtic, winning it in 1967 over Inter Milan.

This article is missing information about 1992–present. Please expand the article by making an edit requestto include this information . Further details may exist on the talk page. (June 2024)

Winners
European Cup / UEFA Champions League

Season	Winners
European Cup
1955–56	Real Madrid (1)
1956–57	Real Madrid (2)
1957–58	Real Madrid (3)
1958–59	Real Madrid (4)
1959–60	Real Madrid (5)
1960–61	Benfica (1)
1961–62	Benfica (2)
1962–63	Milan (1)
1963–64	Inter Milan (1)
1964–65	Inter Milan (2)
1965–66	Real Madrid (6)
1966–67	Celtic  (1)
1967–68	Manchester United (1)
1968–69	Milan (2)
1969–70	Feyenoord (1)
1970–71	Ajax (1)
1971–72	Ajax (2)
1972–73	Ajax (3)
1973–74	Bayern Munich (1)
1974–75	Bayern Munich (2)
1975–76	Bayern Munich (3)
1976–77	Liverpool (1)
1977–78	Liverpool (2)
1978–79	Nottingham Forest (1)
1979–80	Nottingham Forest (2)
1980–81	Liverpool (3)
1981–82	Aston Villa (1)
1982–83	Hamburger SV (1)
1983–84	Liverpool (4)
1984–85	Juventus (1)
1985–86	Steaua București  (1)
1986–87	Porto (1)
1987–88	PSV Eindhoven  (1)
1988–89	Milan (3)
1989–90	Milan (4)
1990–91	Red Star Belgrade (1)
1991–92	Barcelona (1)
UEFA Champions League
1992–93	Marseille  (1)
1993–94	Milan (5)
1994–95	Ajax (4)
1995–96	Juventus (2)
1996–97	Borussia Dortmund (1)
1997–98	Real Madrid (7)
1998–99	Manchester United (2)
1999–2000	Real Madrid (8)
2000–01	Bayern Munich (4)
2001–02	Real Madrid (9)
2002–03	Milan (6)
2003–04	Porto (2)
2004–05	Liverpool (5)
2005–06	Barcelona (2)
2006–07	Milan (7)
2007–08	Manchester United (3)
2008–09	Barcelona (3)
2009–10	Inter Milan (3)
2010–11	Barcelona (4)
2011–12	Chelsea (1)
2012–13	Bayern Munich (5)
2013–14	Real Madrid (10)
2014–15	Barcelona (5)
2015–16	Real Madrid (11)
2016–17	Real Madrid (12)
2017–18	Real Madrid (13)
2018–19	Liverpool (6)
2019–20	Bayern Munich (6)
2020–21	Chelsea (2)
2021–22	Real Madrid (14)
2022–23	Manchester City (1)
2023–24	Real Madrid (15)

This section needs expansion. You can help by making an edit requestadding to it . (March 2024)

The first time the champions of two European leagues met was in what was nicknamed the 1895 World Championship, when English champions Sunderland beat Scottish champions Heart of Midlothian 5–3. The first pan-European tournament was the Challenge Cup, a competition between clubs in the Austro-Hungarian Empire. Three years later, in 1900, the champions of Belgium, Netherlands and Switzerland, which were the only existing leagues in continental Europe at the time, participated in the Coupe Van der Straeten Ponthoz, thus being dubbed as the "club championship of the continent" by the local newspapers.

The Mitropa Cup, a competition modelled after the Challenge Cup, was created in 1927, an idea of Austrian Hugo Meisl, and played between Central European clubs. In 1930, the Coupe des Nations (French: Nations Cup), the first attempt to create a cup for national champion clubs of Europe, was played and organised by Swiss club Servette. Held in Geneva, it brought together ten champions from across the continent. The tournament was won by Újpest of Hungary. Latin European nations came together to form the Latin Cup in 1949.

After receiving reports from his journalists over the highly successful South American Championship of Champions of 1948, Gabriel Hanot, editor of L'Équipe, began proposing the creation of a continent-wide tournament. In interviews, Jacques Ferran (one of the founders of the European Champions Cup, together with Gabriel Hanot), said that the South American Championship of Champions was the inspiration for the European Champions Cup. After Stan Cullis declared Wolverhampton Wanderers "Champions of the World" following a successful run of friendlies in the 1950s, in particular a 3–2 friendly victory against Budapest Honvéd, Hanot finally managed to convince UEFA to put into practice such a tournament. It was conceived in Paris in 1955 as the European Champion Clubs' Cup.

The first European Cup took place during the 1955–56 season. Sixteen teams participated (some by invitation): AC Milan (Italy), AGF Aarhus (Denmark), Anderlecht (Belgium), Djurgården (Sweden), Gwardia Warszawa (Poland), Hibernian (Scotland), Partizan (Yugoslavia), PSV Eindhoven (Netherlands), Rapid Wien (Austria), Real Madrid (Spain), Rot-Weiss Essen (West Germany), Saarbrücken (Saar), Servette (Switzerland), Sporting CP (Portugal), Reims (France) and Vörös Lobogó (Hungary).

The first European Cup match took place on 4 September 1955, and ended in a 3–3 draw between Sporting CP and Partizan. The first goal in European Cup history was scored by João Baptista Martins of Sporting CP. The inaugural final took place at the Parc des Princes between Stade de Reims and Real Madrid on 13 June 1956. The Spanish squad came back from behind to win 4–3 thanks to goals from Alfredo Di Stéfano and Marquitos, as well as two goals from Héctor Rial. Real Madrid successfully defended the trophy next season in their home stadium, the Santiago Bernabéu, against Fiorentina. After a scoreless first half, Real Madrid scored twice in six minutes to defeat the Italians. In 1958, Milan failed to capitalise after going ahead on the scoreline twice, only for Real Madrid to equalise. The final, held in Heysel Stadium, went to extra time where Francisco Gento scored the game-winning goal to allow Real Madrid to retain the title for the third consecutive season.

In a rematch of the first final, Real Madrid faced Stade Reims at the Neckarstadion for the 1959 final, and won 2–0. West German side Eintracht Frankfurt became the first team not to compete in the Latin cup to reach the European Cup final. The 1960 final holds the record for the most goals scored, with Real Madrid beating Eintracht Frankfurt 7–3 at Hampden Park, courtesy of four goals by Ferenc Puskás and a hat-trick by Alfredo Di Stéfano. This was Real Madrid's fifth consecutive title, a record that still stands today.

Real Madrid's reign ended in the 1960–61 season when bitter rivals Barcelona dethroned them in the first round. Barcelona were defeated in the final by Portuguese side Benfica 3–2 at the Wankdorf Stadium. Reinforced by Eusébio, Benfica defeated Real Madrid 5–3 at the Olympic Stadium in Amsterdam and kept the title for a second consecutive season. Benfica wanted to repeat Real Madrid's successful run of the 1950s after reaching the showpiece event of the 1962–63 European Cup, but a brace from Brazilian-Italian José Altafini at Wembley gave the spoils to Milan, making the trophy leave the Iberian Peninsula for the first time ever.

Inter Milan beat an ageing Real Madrid 3–1 at the Ernst-Happel-Stadion to win the 1963–64 season and replicate their local-rival's success. The title stayed in Milan for the third year in a row after Inter beat Benfica 1–0 at their home ground, the San Siro. Under the leadership of Jock Stein, Scottish club Celtic beat Inter Milan 2–1 in the 1967 final to become the first British club to win the European Cup. The Celtic players that day, all of whom were born within 30 miles (48 km) of Glasgow, subsequently became known as the "Lisbon Lions".

The 1967–68 season saw Manchester United become the first English team to win the European Cup, beating two-times winners Benfica 4–1 in the final. This final came ten years after the Munich air disaster, which had claimed the lives of eight United players and left their manager, Matt Busby, fighting for his life. In the 1968–69 season, Ajax became the first Dutch team to reach the European Cup final, but they were beaten 4–1 by Milan, who claimed their second European Cup, with Pierino Prati scoring a hat-trick.

The 1969–70 season saw the first Dutch winners of the competition. Feyenoord knocked out the defending champions, Milan in the second round, before beating Celtic in the final. In the 1970–71 season, Ajax won the title, beating Greek side Panathinaikos in the final. the season saw a number of changes, with penalty shoot-outs being introduced, and the away goals rule being changed so that it would be used in all rounds except the final. It was also the first time a Greek team reached the final, as well as the first season that Real Madrid failed to qualify, having finished sixth in La Liga the previous season. Ajax went on to win the competition three years in row (1971 to 1973), which Bayern Munich emulated from 1974 to 1976, before Liverpool won their first two titles in 1977 and 1978.

The following seasons saw victories in 1978–79 and 1979–80 for Brian Clough's Nottingham Forest. The following year Liverpool won their third title before Aston Villa continued the sense of English dominance in 1982.

In 1982–83, Hamburger SV broke the English dominance. Liverpool regained it in 1983–84 before losing to Juventus (1984–85); Steaua București then won in 1985–86, Porto in 1986–87, PSV Eindhoven in 1987–88; Milan (2), Red Star Belgrade and Barcelona became champions before the competition was re-formulated as the UEFA Champions League. All English clubs were banned for five years (Liverpool for six years) following the 1985 European Cup final due to the Heysel Stadium disaster.

The UEFA Champions League anthem, officially titled simply as "Champions League", was written by Tony Britten, and is an adaptation of George Frideric Handel's 1727 anthem Zadok the Priest (one of his Coronation Anthems). UEFA commissioned Britten in 1992 to arrange an anthem, and the piece was performed by London's Royal Philharmonic Orchestra and sung by the Academy of St. Martin in the Fields. Stating that "the anthem is now almost as iconic as the trophy", UEFA's official website adds it is "known to set the hearts of many of the world's top footballers aflutter".

The chorus contains the three official languages used by UEFA: English, German, and French. The climactic moment is set to the exclamations 'Die Meister! Die Besten! Les Grandes Équipes! The Champions!'. The anthem's chorus is played before each UEFA Champions League game as the two teams are lined up, as well as at the beginning and end of television broadcasts of the matches. In addition to the anthem, there is also entrance music, which contains parts of the anthem itself, which is played as teams enter the field. The complete anthem is about three minutes long, and has two short verses and the chorus.

Special vocal versions have been performed live at the Champions League final with lyrics in other languages, changing over to the host nation's language for the chorus. These versions were performed by Andrea Bocelli (Italian; Rome 2009, Milan 2016 and Cardiff 2017), Juan Diego Flores (Spanish; Madrid 2010), All Angels (Wembley 2011), Jonas Kaufmann and David Garrett (Munich 2012) and Mariza (Lisbon 2014). In the 2013 final at Wembley, the chorus was played twice. In the 2018 and 2019 finals, held in Kyiv and Madrid respectively, the instrumental version of the chorus was played, by 2Cellos (2018) and Asturia Girls (2019). In the 2023 final, held in Istanbul, Hungarian pianist Ádám György performed the piano version of the anthem. The anthem has been released commercially in its original version on iTunes and Spotify with the title of Champions League Theme. In 2018, composer Hans Zimmer remixed the anthem with rapper Vince Staples for EA Sports' video game FIFA 19, with it also featuring in the game's reveal trailer.

In 1991, UEFA asked its commercial partner, Television Event and Media Marketing (TEAM), to help brand the Champions League. This resulted in the anthem, "house colours" of black and white or silver and a logo, and the "starball". The starball was created by Design Bridge, a London-based firm selected by TEAM after a competition. TEAM gives particular attention to detail in how the colours and starball are depicted at matches. According to TEAM, "Irrespective of whether you are a spectator in Moscow or Milan, you will always see the same stadium dressing materials, the same opening ceremony featuring the 'starball' centre circle ceremony, and hear the same UEFA Champions League Anthem". Based on research it conducted, TEAM concluded that by 1999, "the starball logo had achieved a recognition rate of 94 percent among fans".

The UEFA Champions League used to begin with a double round-robin group stage of 32 teams until it evolved into a league phase of 36 teams, which is preceded by two qualification 'streams' for teams that do not receive direct entry to the tournament proper. The two streams are divided between teams qualified by virtue of being league champions, and those qualified by virtue of finishing second, third or fourth in their national championship.

The number of teams that each association enters into the UEFA Champions League is based upon the UEFA coefficients of the member associations. These coefficients are generated by the results of clubs representing each association during the previous five Champions League, Europa League and Conference League seasons. The higher an association's coefficient, the more teams represent the association in the Champions League, and the fewer qualification rounds the association's teams must compete in.

Five of the remaining seven qualifying places are granted to the winners of a four-round qualifying tournament between the remaining 43 or 44 national champions, within which those champions from associations with higher coefficients receive byes to later rounds. The other two are granted to the winners of a three-round qualifying tournament between ten and eleven clubs from the associations ranked 5–6 through 15, which have qualified based upon finishing second, third or fourth in their respective national league.

In addition to sporting criteria, any club must be licensed by its national association to participate in the Champions League. To obtain a license, the club must meet certain stadium, infrastructure and finance requirements.

In 2005–06, Liverpool and Artmedia Bratislava became the first teams to reach the Champions League group stage after playing in all three qualifying rounds. Real Madrid and Barcelona hold the record for the most appearances in the group stage, having qualified 25 times, followed by Porto and Bayern Munich on 24.

Between 1999 and 2008, no differentiation was made between champions and non-champions in qualification. The 16 top-ranked teams spread across the biggest domestic leagues qualified directly for the tournament group stage. Prior to this, three preliminary knockout qualifying rounds whittled down the remaining teams, with teams starting in different rounds.

An exception to the usual European qualification system happened in 2005, after Liverpool won the Champions League the year before, but did not finish in a Champions League qualification place in the Premier League that season. UEFA gave special dispensation for Liverpool to enter the Champions League, giving England five qualifiers. UEFA subsequently ruled that the defending champions qualify for the competition the following year regardless of their domestic league placing. However, for those leagues with four entrants in the Champions League, this meant that, if the Champions League winner fell outside of its domestic league's top four, it would qualify at the expense of the fourth-placed team in the league. Until 2015–16, no association could have more than four entrants in the Champions League. In May 2012, Tottenham Hotspur finished fourth in the 2011–12 Premier League, two places ahead of Chelsea, but failed to qualify for the 2012–13 Champions League, after Chelsea won the 2012 final. Tottenham were demoted to the 2012–13 UEFA Europa League.

In May 2013, it was decided that, starting from the 2015–16 season (and continuing at least for the three-year cycle until the 2017–18 season), the winners of the previous season's UEFA Europa League would qualify for the UEFA Champions League, entering at least the play-off round, and entering the group stage if the berth reserved for the Champions League title holders was not used. The previous limit of a maximum of four teams per association was increased to five, meaning that a fourth-placed team from one of the top three ranked associations would only have to be moved to the Europa League if both the Champions League and Europa League winners came from that association and both finished outside the top four of their domestic league.

In 2007, Michel Platini, the UEFA president, had proposed taking one place from the three leagues with four entrants and allocating it to that nation's cup winners. This proposal was rejected in a vote at a UEFA Strategy Council meeting. In the same meeting, however, it was agreed that the third-placed team in the top three leagues would receive automatic qualification for the group stage, rather than entry into the third qualifying round, while the fourth-placed team would enter the play-off round for non-champions, guaranteeing an opponent from one of the top 15 leagues in Europe. This was part of Platini's plan to increase the number of teams qualifying directly into the group stage, while simultaneously increasing the number of teams from lower-ranked nations in the group stage.

In 2012, Arsène Wenger referred to qualifying for the Champions League by finishing in the top four places in the Premier League as the "4th Place Trophy". The phrase was coined after a pre-match conference when he was questioned about Arsenal's lack of a trophy after exiting the FA Cup. He said "The first trophy is to finish in the top four". At Arsenal's 2012 AGM, Wenger was also quoted as saying: "For me there are five trophies every season: Premier League, Champions League, the third is to qualify for the Champions League..."

Beginning with the 2024–25 season, UEFA changed the format of their three club competitions, abandoning the group stage in favour of an expanded league phase. The number of participating teams was increased from 32 to 36 teams. Teams are no longer divided into groups of four teams each but are ranked in a single table. Each team plays eight matches against eight different opponents. For the draw of the league phase, teams are divided into four seeding pots according to their UEFA coefficient. Each team will play against two teams from each pot, one home and one away. The league phase is played from September to January, while the knockout phase begins in February, with matches predominantly played on Tuesday and Wednesday nights.

After the league phase, a two-legged knockout play-off round is played between teams finishing 9–16 (seeded) and 17–24 (unseeded) in the league phase. Teams finishing in the top eight of the league phase receive a bye to the round of 16 as seeded teams, while the eight winning teams from the knockout play-off round will enter the round of 16 draw as unseeded teams. Teams finishing 25th–36th place in the league phase and the eight losers of the knockout play-offs are eliminated from the competition and from European football since it is no longer possible to enter the Europa League from the league phase onwards.

After the round of 16 the competition follows the traditional knockout format with quarter-finals, semi-finals (both two legged and without association draw protection) and then the final at a venue chosen prior to the season. The final is typically held in late May or early June.

Prior to the 2024–25 season, the tournament proper began with a group stage of 32 teams, divided into eight groups of four. The draw to determine which teams entered each group was seeded based on each team's UEFA coefficient, and no group could contain more than one club from each association. Each team played six group stage games, meeting the other three teams in its group home and away in a round-robin format. The first place team and the runners-up from each group then progressed to the next round. The third-placed teams entered the Europa League's knockout round and the fourth-placed teams were eliminated from the competition.

For the next stage – the last 16 – the winning team from one group played against the runners-up from another group, but teams from the same association could not be drawn against each other (see random two-sided matching). From the quarter-finals onwards, the draw was entirely random, without association protection.

The group stage was played from September to December, whilst the knockout stage began in February, with matches usually played on Tuesday and Wednesday nights. The knockout ties were played in a two-legged format, with the exception of the final. In the 2019–20 season, due to the COVID-19 pandemic the tournament was suspended for five months. The format of the remainder of the tournament was temporarily amended as a result, with the quarter-finals and semi-finals being played as single match knockout ties at neutral venues in Lisbon, Portugal in the summer with the final taking place on 23 August 2020.

The following is the default access list.

Access list for UEFA Champions League from 2024−25 season

		Teams entering in this round	Teams advancing from the previous round
First qualifying round (32 teams)		32 champions from associations 23–55 (except Liechtenstein)
Second qualifying round	Champions Path (24 teams)	8 champions from associations 15–22	16 winners from the first qualifying round
	League Path (6 teams)	6 runners-up from associations 10–15
Third qualifying round	Champions Path (12 teams)		12 winners from the second qualifying round (Champions Path)
	League Path (8 teams)	3 runners-up from associations 7–9 1 third-placed team from association 6 1 fourth-placed team from association 5	3 winners from the second qualifying round (League Path)
Play-off round	Champions Path (10 teams)	4 champions from associations 11–14	6 winners from the third qualifying round (Champions Path)
	League Path (4 teams)		4 winners from the third qualifying round (League Path)
League phase (36 teams)		UEFA Champions League title holders UEFA Europa League title holders 10 champions from associations 1–10 6 runners-up from associations 1–6 5 third-placed teams from associations 1–5 4 fourth-placed teams from associations 1–4 2 teams from associations with the highest 1-year association coefficient	5 winners from the play-off round (Champions Path) 2 winners from the play-off round (League Path)
Preliminary knockout round (16 teams)			16 teams ranked from 9−24 in league phase
Knockout phase (16 teams)		8 teams ranked from 1−8 in league phase	8 winners from previous play-off

Changes will be made to the access list above if the Champions League or Europa League title holders qualify for the tournament via their domestic leagues.

• If the Champions League title holders qualify for the league phase via their domestic league's standard berth allocation, the best champions in qualifying rounds enter the league phase, and champions of the highest-ranked associations in earlier rounds are also promoted accordingly.
• If the Europa League title holders qualify for the league phase via their domestic league's standard berth allocation, the best club in qualifying rounds enters the league phase, except for the runners-up of associations 11–15, as they have a higher-ranked domestic team in the qualifiers, and teams of the highest-ranked associations in earlier rounds are also promoted accordingly.
• If the Champions League or Europa League title holders qualify for the qualifying rounds via their domestic league, their spot in the qualifying rounds is vacated, and teams of the highest-ranked associations in earlier rounds are promoted accordingly.

Each year, the winning team is presented with the European Champion Clubs' Cup, the current version of which has been awarded since 1967. From the 1968–69 season and prior to the 2008–09 season any team that won the Champions League three years in a row or five times overall was awarded the official trophy permanently. Each time a club achieved this, a new official trophy had to be forged for the following season. Five clubs own a version of the official trophy: Real Madrid, Ajax, Bayern Munich, Milan and Liverpool. Since 2008, the official trophy has remained with UEFA and the clubs are awarded a replica.

The current trophy is 74 cm (29 in) tall and made of silver, weighing 11 kg (24 lb). It was designed by Jürg Stadelmann, a jeweller from Bern, Switzerland, after the original was given to Real Madrid in 1966 in recognition of their six titles to date, and cost 10,000 Swiss francs.

As of the 2012–13 season, 40 gold medals are presented to the Champions League winners, and 40 silver medals to the runners-up.

Starting with the 2024–25 season, the distribution of the prize money is as follows.

• Play-off round: €4,290,000
• Base fee for league phase: €18,620,000
• League phase victory: €2,100,000
• League phase draw: €700,000
• League phase top 8: €2,000,000
• League phase ranked 9 through 16: €1,000,000
• Knockout round play-offs: €1,000,000
• Round of 16: €11,000,000
• Quarter-finals: €12,500,000
• Semi-finals: €15,000,000
• Runners-up: €18,500,000
• Champions: €25,000,000

A large part of the distributed revenue from the UEFA Champions League is linked to the "market pool", the distribution of which is determined by the value of the television market in each nation. For the 2019–20 season, Paris Saint-Germain, who were the runners-up, earned nearly €126.8 million in total, of which €101.3 million was prize money, compared with the €125.46 million earned by Bayern Munich, who won the tournament and were awarded €112.96 million in prize money.

Like the FIFA World Cup, the UEFA Champions League is sponsored by a group of multinational corporations, in contrast to the single main sponsor typically found in national top-flight leagues. When the Champions League was created in 1992, it was decided that a maximum of eight companies should be allowed to sponsor the event, with each corporation being allocated four advertising boards around the perimeter of the pitch, as well as logo placement at pre- and post-match interviews and a certain number of tickets to each match. This, combined with a deal to ensure tournament sponsors were given priority on television advertisements during matches, ensured that each of the tournament's main sponsors was given maximum exposure.

From the 2012–13 knockout phase, UEFA used LED advertising hoardings installed in knockout participant stadiums, including the final. From the 2015–16 season onwards, UEFA has used such hoardings from the play-off round until the final. Since 2021, the UEFA also used Virtual Board Replacement (VBR) technology to offer region-based advertising; regional sponsors are inserted into the hoardings as shown on the broadcast feed in specific regions along with the global sponsors.

Individual clubs may wear jerseys with advertising. However, only two sponsorships are permitted per jersey in addition to that of the kit manufacturer, at the chest and the left sleeve. Exceptions are made for non-profit organisations, which can feature on the front of the shirt, incorporated with the main sponsor or in place of it; or on the back, either below the squad number or on the collar area.

If a club plays a match in a nation where the relevant sponsorship category is restricted (such as France's alcohol advertising restriction), then they must remove that logo from their jerseys. For example, when Rangers played French side Auxerre in the 1996–97 Champions League, they wore the logo of the holiday chain Center Parcs instead of their primary sponsor, McEwan's Lager (both companies at the time were subsidiaries of Scottish & Newcastle).

The tournament's main sponsors for the 2024–27 cycle are:

• FedEx
• Qatar Airways
• Heineken N.V.
• Just Eat Takeaway
• Mastercard
• PepsiCo
  • Gatorade
  • Lay's
• Sony
  • PlayStation 5
• Bet365
• Crypto.com

Adidas is a secondary sponsor and supplies the official match ball, while Macron supplies the referee kits.

The competition attracts an extensive television audience, not just in Europe, but throughout the world. The final of the tournament has been, in recent years, the most-watched annual sporting event in the world. The final of the 2012–13 tournament had the competition's highest TV ratings to date, drawing approximately 360 million television viewers.

Performances in the European Cup and UEFA Champions League by club

v t e Club	Title(s)	Runners-up	Seasons won	Seasons runner-up
Real Madrid	15	3	1956, 1957, 1958, 1959, 1960, 1966, 1998, 2000, 2002, 2014, 2016, 2017, 2018, 2022, 2024	1962, 1964, 1981
Milan	7	4	1963, 1969, 1989, 1990, 1994, 2003, 2007	1958, 1993, 1995, 2005
Bayern Munich	6	5	1974, 1975, 1976, 2001, 2013, 2020	1982, 1987, 1999, 2010, 2012
Liverpool	6	4	1977, 1978, 1981, 1984, 2005, 2019	1985, 2007, 2018, 2022
Barcelona	5	3	1992, 2006, 2009, 2011, 2015	1961, 1986, 1994
Ajax	4	2	1971, 1972, 1973, 1995	1969, 1996
Inter Milan	3	3	1964, 1965, 2010	1967, 1972, 2023
Manchester United	3	2	1968, 1999, 2008	2009, 2011
Juventus	2	7	1985, 1996	1973, 1983, 1997, 1998, 2003, 2015, 2017
Benfica	2	5	1961, 1962	1963, 1965, 1968, 1988, 1990
Chelsea	2	1	2012, 2021	2008
Nottingham Forest	2	0	1979, 1980	—
Porto	2	0	1987, 2004	—
Borussia Dortmund	1	2	1997	2013, 2024
Celtic	1	1	1967	1970
Hamburger SV	1	1	1983	1980
Steaua București	1	1	1986	1989
Marseille	1	1	1993	1991
Manchester City	1	1	2023	2021
Feyenoord	1	0	1970	—
Aston Villa	1	0	1982	—
PSV Eindhoven	1	0	1988	—
Red Star Belgrade	1	0	1991	—
Atlético Madrid	0	3	—	1974, 2014, 2016
Reims	0	2	—	1956, 1959
Valencia	0	2	—	2000, 2001
Fiorentina	0	1	—	1957
Eintracht Frankfurt	0	1	—	1960
Partizan	0	1	—	1966
Panathinaikos	0	1	—	1971
Leeds United	0	1	—	1975
Saint-Étienne	0	1	—	1976
Borussia Mönchengladbach	0	1	—	1977
Club Brugge	0	1	—	1978
Malmö FF	0	1	—	1979
Roma	0	1	—	1984
Sampdoria	0	1	—	1992
Bayer Leverkusen	0	1	—	2002
Monaco	0	1	—	2004
Arsenal	0	1	—	2006
Tottenham Hotspur	0	1	—	2019
Paris Saint-Germain	0	1	—	2020

Performances in finals by nation

Nation	Titles	Runners-up	Total
Spain	20	11	31
England	15	11	26
Italy	12	17	29
Germany	8	11	19
Netherlands	6	2	8
Portugal	4	5	9
France	1	6	7
Romania	1	1	2
Scotland	1	1	2
Yugoslavia	1	1	2
Belgium	0	1	1
Greece	0	1	1
Sweden	0	1	1

Notes

No. of wins	Player	Club(s)
6	Paco Gento	Real Madrid (1956, 1957, 1958, 1959, 1960, 1966)
	Toni Kroos	Bayern Munich (2013) Real Madrid (2016, 2017, 2018, 2022, 2024)
	Dani Carvajal	Real Madrid (2014, 2016, 2017, 2018, 2022, 2024)
	Luka Modrić
	Nacho
5	Juan Alonso	Real Madrid (1956, 1957, 1958, 1959, 1960)
	Rafael Lesmes
	Marquitos
	Héctor Rial
	Alfredo Di Stéfano
	José María Zárraga
	Alessandro Costacurta	AC Milan (1989, 1990, 1994, 2003, 2007)
	Paolo Maldini
	Cristiano Ronaldo	Manchester United (2008) Real Madrid (2014, 2016, 2017, 2018)
	Gareth Bale	Real Madrid (2014, 2016, 2017, 2018, 2022)
	Karim Benzema
	Casemiro
	Isco
	Marcelo
	Lucas Vázquez	Real Madrid (2016, 2017, 2018, 2022, 2024)
4	Joseíto	Real Madrid (1956, 1957, 1958, 1959)
	Enrique Mateos	Real Madrid (1957, 1958, 1959, 1960)
	Juan Santisteban
	José Santamaría	Real Madrid (1958, 1959, 1960, 1966)
	Phil Neal	Liverpool (1977, 1978, 1981, 1984)
	Clarence Seedorf	Ajax (1995) Real Madrid (1998) AC Milan (2003, 2007)
	Andrés Iniesta	Barcelona (2006, 2009, 2011, 2015)
	Lionel Messi
	Xavi
	Gerard Piqué	Manchester United (2008) Barcelona (2009, 2011, 2015)
	Sergio Ramos	Real Madrid (2014, 2016, 2017, 2018)
	Raphaël Varane
	Mateo Kovačić	Real Madrid (2016, 2017, 2018) Chelsea (2021)
	David Alaba	Bayern Munich (2013, 2020) Real Madrid (2022, 2024)

As of 6 November 2024

Players that are still active in Europe are highlighted in boldface.
The table below does not include appearances made in the qualification stage of the competition.

Rank	Player	Nation	Apps	Years	Club(s) (Apps)
1	Cristiano Ronaldo	Portugal	183	2003–2022	Manchester United (59), Real Madrid (101), Juventus (23)
2	Iker Casillas	Spain	177	1999–2019	Real Madrid (150), Porto (27)
3	Lionel Messi	Argentina	163	2005–2023	Barcelona (149), Paris Saint-Germain (14)
4	Thomas Müller	Germany	154	2009–	Bayern Munich
5	Karim Benzema	France	152	2005–2023	Lyon (19), Real Madrid (133)
6	Toni Kroos	Germany	151	2008–2024	Bayern Munich (41), Real Madrid (110)
	Xavi	Spain		1998–2015	Barcelona
8	Manuel Neuer	Germany	144	2007–	Schalke 04 (22), Bayern Munich (122)
9	Sergio Ramos	Spain	142	2005–2023	Real Madrid (129), Paris Saint-Germain (8), Sevilla (5)
	Raúl	Spain		1995–2011	Real Madrid (130), Schalke 04 (12)

As of 6 November 2024

A ‡ indicates the player was from the European Cup era.

Players taking part in the 2024–25 UEFA Champions League are highlighted in bold.

The table below does not include goals scored in the qualification stage of the competition.

Rank	Player	Goals	Apps	Ratio	Years	Club(s) (Goals/Apps)
1	Cristiano Ronaldo	140	183	0.77	2003–2022	Manchester United (21/59), Real Madrid (105/101), Juventus (14/23)
2	Lionel Messi	129	163	0.79	2005–2023	Barcelona (120/149), Paris Saint-Germain (9/14)
3	Robert Lewandowski	99	124	0.8	2011–	Borussia Dortmund (17/28), Bayern Munich (69/78), Barcelona (13/18)
4	Karim Benzema	90	152	0.59	2005–2023	Lyon (12/19), Real Madrid (78/133)
5	Raúl	71	142	0.50	1995–2011	Real Madrid (66/130), Schalke 04 (5/12)
6	Ruud van Nistelrooy	56	73	0.77	1998–2009	PSV Eindhoven (8/11), Manchester United (35/43), Real Madrid (13/19)
7	Thomas Müller	54	154	0.35	2009–	Bayern Munich
8	Thierry Henry	50	112	0.45	1997–2012	Monaco (7/9), Arsenal (35/77), Barcelona (8/26)
9	Alfredo Di Stéfano ‡	49	58	0.84	1955–1964	Real Madrid
	Kylian Mbappé	49	77	0.64	2016–	Monaco (6/9), Paris Saint-Germain (42/64), Real Madrid (1/4)

Starting from the 2021–22 edition, UEFA introduced the UEFA Champions League Player of the Season award.

The jury is composed of the coaches of the clubs that participated in the group stage of the competition, as well as 55 journalists selected by the European Sports Media (ESM) group, one from each UEFA member association.

Season	Player	Club
UEFA Champions League Player of the Season
2021–22	Karim Benzema	Real Madrid
2022–23	Rodri	Manchester City
2023–24	Vinícius Júnior	Real Madrid

In the same season, UEFA also introduced the UEFA Champions League Young Player of the Season award.

Season	Player	Club
UEFA Champions League Young Player of the Season
2021–22	Vinícius Júnior	Real Madrid
2022–23	Khvicha Kvaratskhelia	Napoli
2023–24	Jude Bellingham	Real Madrid

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