Accolade Wines is an international wine business with headquarters in South Australia and corporate offices in Melbourne. It has been owned by the Carlyle Group, an American private equity company, since 2018.

Accolade, which predominantly uses the Hardy's label, is one of the worlds largest winemakers, has more than 1700 employees around the world, with operations in North America, the United Kingdom, Ireland, mainland Europe, South Africa, Australia, New Zealand and Asia. As at 2022 it was ranked the second largest Australian wine company by production and second largest in terms of total revenue.

History

Accolade Wines traces its beginning to Thomas Hardy and Sons, a company founded in 1853 which grew to become Australia's largest winemaker. The company headquarters are in Old Reynella, South Australia.

At 20 years of age, Thomas Hardy arrived in South Australia after sailing from the English county of Devon in 1850. He worked at Reynella Farm for John Reynell, then drove cattle to the Victorian goldfields. Hardy used the money he had earned to purchase a property on the banks of the River Torrens, which he named 'Bankside'. Shiraz and Grenache vines were planted on the Bankside property. Wine was sold locally and in England, and the profits enabled Hardy to buy the Tintara Vineyard Company about 1876. Hardy steadily expanded the company over the years, purchasing a bottling plant at Mile End, cellars on Currie Street in Adelaide, and a disused flour mill in McLaren Vale.

In 1938, then chairman Tom Mayfield Hardy was killed in an aeroplane crash along with other leading South Australian winemakers. His cousin, Kenneth Hardy, became chairman.

In 1968, the company established extensive vineyards in the Padthaway area.

In 1976, Thomas Hardy and Sons made its first corporate acquisition by purchasing the London-based Emu Wine Company, which included Houghton (Western Australia's largest winery) and Morphett Vale.

In 1989 the company sold a portion of the Houghton Estate known as "Oakover Grounds" to a Swan Valley family.

In 1982, the company purchased Chateau Reynella, where Thomas Hardy had first worked, and converted it to its headquarters.

Further expansion came in 1992, when Thomas Hardy & Sons merged with Berri Renmano Limited to form what then became Australia's second largest wine group, BRL Hardy Limited.

In 2003, the brands of BRL Hardy and those of Constellation Brands were merged to create the world's largest international wine business. BRL Hardy Limited was renamed The Hardy Wine Company.

In 2006, Constellation Brands acquired Vincor International, adding the West Australian brands of Amberley and Goundrey to the Hardy portfolio.

On 31 March 2008, The Hardy Wine Company changed its name to Constellation Wines Australia.

In February 2011, Constellation Brands sold 80 per cent of Constellation Wines Australia, along with sister company Constellation Europe, to CHAMP Private Equity. Constellation Brands retained a 20 per cent stake in the newly named Accolade Wines.

In October 2015, Accolade sold its 50 per cent share of British drinks distributor Matthew Clark.

In November 2016, the company acquired the Australian premium wine portfolio (Fine Wine Partners) of beverage giant Lion.

In March 2017, CHAMP Private Equity scrapped its plans to float Accolade on the Australian Securities Exchange. The decision was made after overtures from potential Chinese buyers, and a drop in the value of the British pound due to Brexit.

Until 2018, the company was 80 per cent owned by the Australian private equity firm CHAMP Private Equity and 20 per cent owned by the United-States-based alcohol giant Constellation Brands. 100% of the company was sold to the Carlyle Group in 2018.

In October 2019, Accolade divested itself of the historic vineyards and buildings at the Houghton Estate in the Swan Valley to move production of Houghton Wines to its Nannup facility. The site was purchased by the Yukich family that had previously purchased the Oakover Grounds portion of the estate. The old Houghton site is now known as Nikola Estate.

Operations

Accolade Wines sells its products in over 80 countries, including Australia, the United Kingdom, Ireland, Canada, the United States, Japan, China, and across Continental Europe.

It has branch offices in the United Kingdom (Weybridge and Bristol), Australia (Adelaide, Sydney, Brisbane, Perth and Melbourne), and South Africa (Stellenbosch), as well as in Moscow, Warsaw, Shanghai, Singapore, Beijing and California.

The business is the largest wine company by volume and value in the United Kingdom and Ireland, a highly-competitive market with thin margins. Its popular brands there include:

• Hardys, the number one Australian wine brand in the UK and a significant wine brand in mainland Europe,
• Kumala, the UK's number one South African wine brand,
• Echo Falls, the third largest wine brand in the UK,
• Stowells, the number one wine brand in the UK on-premises trade,
• Banrock Station, the UK's number one environmentally friendly wine brand,
• Wine fusions such as Stone's Ginger Wine, Ginger Joe alcoholic ginger beer and Babycham perry,
• Californian brands such as Geyser Peak, Atlas Peak and XYZin, drawing on the Sonoma and Atlas Peak regions.

The chief executive from October 2015 to August 2016 was Paul Schaafsma, who previously worked for Australian Vintage. From August 2016 to April 2017, the CEO was former APAC GM of Sales, Michael East. The current Chief Executive Officer is Robert Foye, who was named CEO 1 May 2020.

Wine labels / Brands

This list is incomplete; you can help by adding missing items. (December 2016)

Winery/Brand	Region	Country	External link	Notes
Amberley Estate	Western Australia	Australia	[1]
Anakena		Chile	[2]	Acquired 2015
Atlas Peak	Napa Valley	North America	[3]
Banrock Station	South Australia	Australia	[4]	Custodian of Banrock Station Wetland Complex
Bay of Fires	Tasmania	Australia	[5]
Berri Estates	South Australia	Australia	[6]
Brookland Valley	Margaret River	Australia	[7]
Country Manor		United Kingdom
Croser		Australia
Da Luca		Italy
Drylands	Marlborough	New Zealand	[8]	Agent only (for the Pacific, Japan and United Kingdom).
Echo Falls		North America	[9]	Includes Fruit Fusion range released 2015
Eddystone Point	Tasmania	Australia	[10]
Fish Hoek		South Africa	[11]
Flagstone		South Africa	[12]
Geyser Peak	Alexander Valley	North America	[13]
Ginger Joe		United Kingdom	[14]	Alcoholic ginger beer.
Goundrey	Western Australia	Australia	[15]
Grant Burge Wines	Barossa	Australia	[16]	Acquired 2014.
Gran Tierra		Chile	[17]
Hardys	(various)	Australia		Named world's second strongest wine brand in 2008.
Houghton	Swan Valley	Australia
House of Arras	Tasmania	Australia	[18]	Sold off in August 2023
Jack Rabbit		"Other"
Jam Shed	South Australia	Australia	[19]	brand from Leasingham
Knappstein	Clare Valley	Australia		From Lion
Kumala		South Africa	[20] Archived 3 December 2016 at the Wayback Machine
Leasingham	Clare Valley	Australia	[21]	Label only?
Le Portail des Coteaux
Mezzomondo		Italy
Moondah Brook	Western Australia	Australia	[22]
Monkey Bay		New Zealand	[23] Archived 25 October 2016 at the Wayback Machine	Agent only (for the Pacific, Japan and United Kingdom).
Mud House	(various)	New Zealand	[24]
Nobilo		New Zealand	[25]	Agent only (for the Pacific, Japan and United Kingdom).
Omni		Australia	[26]
Paul Masson Winery		North America		Agent only (for Australia, Pacific, Japan, United Kingdom).
Petaluma	South Australia	Australia	[27]
Ravenswood		North America	[28]	Agent only (for Australia, Pacific, Japan, United Kingdom).
Renmano		Australia
Reynella		Australia
Robert Mondavi		North America	[29]	Agent only (for Australia, Pacific, Japan, United Kingdom).
Rolf Binder Wines	Barossa Valley	Australia	[30]
Stanley Wines		Australia
Starve Dog Lane		Australia	[31]
St Hallett	Barossa Valley	Australia		From Lion
Stones		United Kingdom	[32]	Ginger wine
Stonier	Mornington Peninsula	Australia	https://www.stonier.com.au/
Stowells	(various)	"Other"		On-premise brand, sold in the UK, of wines from around the world.
Ta Ku	(various)	New Zealand	[33]
Tatachilla	McLaren Vale	Australia		From Lion
Tintara
Turner Road		North America
Waipara Hills	Marlborough	New Zealand	[34]
William Hardy	South Australia	Australia
Yarra Burn	Yarra Valley	Australia		Sparkling wine
XYZin		North America

See also

• Australian wine
• Cult wine
• South Australian wine
• List of wineries in McLaren Vale
• Constellation Brands
• James Hardy – former chairman.