The Amarte Es Un Placer Tour (English: Loving You Is a Pleasure Tour) was a concert tour by Luis Miguel to promote his album Amarte Es Un Placer. This tour had a length of 8 months and ran through Mexico, US, Argentina, Chile, Uruguay, Venezuela, Brazil and Spain between 1999 and 2000. It was the highest-grossing tour ever made by a Spanish-speaking artist, as well as the most extended. The tour consisted of 99 concerts, and was attended by approximately 1.5 million fans. These two records have been broken by another tour of the same artist, the Mexico En La Piel Tour.

To promote Amarte Es un Placer, Luis Miguel began his Amarte Es Un Placer Tour on 9 September 1999 in Gijón, Spain. In Madrid, he performed three sold-out shows, and spent a month touring in Spain. His performances in Madrid, Barcelona, Sevilla, Tenerife, and Marbella were among the country's highest grossing shows of 1999. Miguel then toured South America where he performed in Argentina, Brazil, Chile, Uruguay, and Venezuela. In Argentina, he drew more than 50,000 attendees per show at his three concerts in Buenos Aires, and more than 101,800 spectators attended his five shows in Chile, the largest audiences of the year for an artist. The first leg of the tour ended on 11 December 1999 in Maracaibo, Venezuela. A concert was planned for the San Jose Arena in California on New Year's Eve, but was canceled because the gross income would not meet Miguel's requirements.

Miguel commenced the second leg of his tour at the Centennial Garden in Bakersfield, California on 1 February 2000. Two days later, he performed at the Universal Amphitheatre in Los Angeles, California for five consecutive nights drawing more than 24,000 spectators. In the same month, he performed four shows at Radio City Music Hall in New York City and grossed $1.4 million. He also appeared in Minneapolis on 12 February and in Fairfax on 14 February. Following his concerts at Radio City Music Hall, Miguel performed 21 consecutive shows at the National Auditorium in Mexico City beginning on 24 February; beating the previous record of 20 set by Mexican group Timbiriche, and set the record for most attendees with an overall count of 255,000 patrons, another record for the artist. Miguel returned to touring in the United States on 24 March 2000, performed in several cities including Miami, Chicago, Atlantic City, and Houston. He later presented five shows in Monterrey, Mexico from 13 to 17 April 2000, and after a few more performances in the US, ended the tour in San Diego on 6 May 2000.  Miguel had the 23rd highest-grossing tour in the country with more than $15.7 million earned from his 44 shows in the US. The tour was recognized by the William Morris Agency as the highest-grossing tour by a Spanish-speaking artist. Miguel was accompanied by a 13-piece band during his tour which included horns, keyboards, guitars, and three female backup singers. His hour-and-a-half show consisted mainly of pop songs and ballads from Amarte Es un Placer and his earlier career, as well as medleys of boleros from the Romance-themed albums. During his concerts in Monterrey, he was joined by Cutberto Pérez's band Mariachi 2000 and performed live covers of Mario De Jesús Báez "Y" and Rubén Fuentes "La Bikina". The shows included a large live-screen behind the stage and featured fireworks and confetti.

The Dallas Morning News writer Mario Tarradell found Miguel's show at the Starplex Pavilion in Dallas to be underwhelming. He panned Miguel's performance of the first bolero medley as "rushed" and "erratic" and observed that the artist "spat out the lyrics, swallowed a few of them, and displayed a childlike hyperactivity in the midst of lush ballads". Tarradell also remarked that Miguel displayed a bizarre behavior during the concert such as using high notes on power ballads (which Tarradell deemed as "totally unnecessary") and was confused by Miguel's decision to do an air guitar while "Bésame Mucho" was being played.

Of Miguel's performances in Los Angeles, The Orange County Register editor Daniel Chang commented that he "delivered a classy show that was as much fun to watch as it was to hear". Chang noted that Miguel "emotes a contagious energy through dramatic facial expressions, fetal-position-like contortions and physical outbursts in time with the music" and complimented his dance moves and the visual sets. Regarding his concert in Houston, Michael D. Clark of the Houston Chronicle said that Miguel "proved, once again, that it isn't necessary to change languages to reach U.S. audiences". He observed that Miguel seemed "determined to balance the upbeat with the overwrought" in contrast to his previous concerts, which were dominated by ballads. Clark was disappointed that the boleros were sung in medleys which did not allow any of them to stand out.

Jon Bream commented in the Star Tribune that Miguel's presentation in Minneapolis was "one of the most ambitious concert spectacles ever presented at the theater" and that the singer had a "captivating presence", but added that Miguel's music was "not particularly distinctive". He likened Miguel's uptempo songs to Earth, Wind & Fire albeit without the "rhythmic and jazzy sophistication", considered his ballads to be "conservative pop, bathed in synthesized strings with Chicago-like horn filigree," and felt let down by Miguel's choice to perform his boleros in medleys.

On 24 October 2000, WEA released the Vivo live album and video from Miguel's concerts in Monterrey. AllMusic editor Perry Seibert gave the video album two-out-of-five stars  and criticized its lack of subtitles, closed captions, and supplemental materials, but stated that it should not "dissuade fans of Latino music from checking out this entertaining DVD from Warner Bros".

Was launched a CD and DVD, titled Vivo, the CD was released on October 3, 2000, while the video album was released on October 24. It was filmed at the Auditorio Coca-Cola concert hall in Monterrey, Mexico, where Miguel performed from 13 to 17 April 2000, as part of the second leg of his tour. Vivo is the first Spanish-language live album to be released on NTSC, PAL, and DVD formats. The audio version was produced by Miguel while David Mallet directed the video album. Miguel's renditions of "Y" and "La Bikina", which he specifically performed during the concert shows in Mexico where he was joined by Cutberto Pérez's band Mariachi 2000, made available as singles for the album.

Miguel received several accolades, including a Grammy nomination for Best Latin Pop Album and a Latin Grammy nomination for Best Male Pop Vocal Album. Commercially, the album peaked at number two on the albums chart in Spain and on the Billboard Top Latin Albums chart in the United States. It also topped the albums chart in Argentina and was certified double Platinum and triple Platinum and Gold in Mexico.

On the first leg of the tour, in Argentina Canal 13 aired a 90-minute special with the complete show of November 5, 1999 at José Amalfitani Stadium, with a 50,000 sold-out. Also in Chile the November 20 show at Estadio Nacional was fully recorded, for a partial 60-minute transmission a few days later by UC13.

List of concerts, showing date, city, country, venue, tickets sold, number of available tickets, and amount of gross revenue

Date	City	Country	Venue	Attendance	Revenue
Europe - Leg 1
September 9, 1999	Gijón	Spain	Palacio de Deportes de Gijón	—	—
September 11, 1999	Pamplona		Plaza de Toros de Pamplona
September 15, 1999	Madrid		Plaza de Toros Las Ventas	44,641
September 16, 1999
September 17, 1999
September 20, 1999	Vigo		Auditorio de Castrelos	—
September 22, 1999	Valladolid		Estadio José Zorrilla
September 25, 1999	Marbella		Estadio Municipal de Marbella	12,000
September 26, 1999	Cartagena		Estadio Cartagonova	—
October 1, 1999	Valencia		Plaza de Toros de Valencia
October 2, 1999
October 5, 1999	Barcelona		Palau Sant Jordi	26,297
October 6, 1999
October 9, 1999	Seville		Estadio Olímpico de la Cartuja	20,150
October 11, 1999	Zaragoza		Pabellón Príncipe Felipe	—
October 12, 1999
October 16, 1999	Tenerife		Recinto Portuario	16,000
South America
October 28, 1999	São Paulo	Brazil	Credicard Hall	—	—
October 29, 1999
October 30, 1999
November 1, 1999	Rio de Janeiro		Arena Metropolitan
November 2, 1999
November 5, 1999	Buenos Aires	Argentina	Estadio Vélez Sarsfield
November 6, 1999
November 7, 1999
November 10, 1999	Rosario		Estadio Rosario Central
November 12, 1999	Córdoba		Estadio Chateau Carrera
November 14, 1999	Salta		Estadio El Gigante del Norte
November 16, 1999	Mendoza		Estadio Malvinas Argentinas
November 18, 1999	San Juan		Estadio 27 de Septiembre
November 20, 1999	Santiago	Chile	Estadio Nacional
November 21, 1999	Viña del Mar		Anfiteatro de la Quinta Vergara
November 22, 1999	Santiago		Estadio San Carlos de Apoquindo
November 24, 1999	Antofagasta		Estadio Regional de Antofagasta
November 27, 1999	Temuco		Estadio Municipal Germán Becker
December 1, 1999	Quilmes	Argentina	Estadio Quilmes
December 3, 1999	Montevideo	Uruguay	Estadio Centenario
December 8, 1999	Caracas	Venezuela	Poliedro de Caracas
December 9, 1999
December 11, 1999	Maracaibo		Plaza Monumental
North America - Leg 2
February 1, 2000	Bakersfield	United States	Centennial Garden	3,477 / 4,411	$107,560
February 3, 2000	Los Angeles		Universal Amphitheater	24,012 / 27,416	$1,580,042
February 4, 2000
February 5, 2000
February 6, 2000
February 7, 2000
February 12, 2000	Minneapolis		Orpheum Theatre	1,770 / 2,161	$113,660
February 14, 2000	Fairfax		Patriot Center	3,173 / 5,823	$122,550
February 16, 2000	New York City		Radio City Music Hall	18,947 / 24,052	$1,367,140
February 17, 2000
February 18, 2000
February 19, 2000
February 24, 2000	Mexico City	Mexico	National Auditorium	183,688 / 203,343	$8,340,209
February 25, 2000
February 26, 2000
February 27, 2000
March 1, 2000
March 2, 2000
March 3, 2000
March 4, 2000
March 5, 2000
March 6, 2000
March 8, 2000
March 9, 2000
March 10, 2000
March 11, 2000
March 12, 2000
March 15, 2000
March 16, 2000
March 17, 2000
March 18, 2000
March 19, 2000
March 20, 2000
March 24, 2000	Miami	United States	American Airlines Arena	18,849 / 20,000	$1,177,437
March 25, 2000
March 26, 2000	Lakeland		Jenkins Arena	2,269 / 2,269	$128,526
March 28, 2000	Chicago		United Center	7,328 / 10,000	$550,075
March 31, 2000	Lowell		Tsongas Arena	4,175 / 6,161	$214,480
April 1, 2000	Atlantic City		Mark G. Etess Arena	—	—
April 5, 2000	South Padre Island		SP Convention Center
April 6, 2000
April 7, 2000	San Antonio		Alamodome	9,539 / 15,000	$577,486
April 10, 2000	Houston		Compaq Center	9,241 / 10,843	$571,885
April 13, 2000	Monterrey	Mexico	Auditorio Coca-Cola	56,754 / 75,000	$1,954,548
April 14, 2000
April 15, 2000
April 16, 2000
April 17, 2000
April 19, 2000	Dallas	United States	Starplex Amphitheatre	4,369 / 5,200	$298,264
April 21, 2000	El Paso		Don Haskins Center	11,352 / 18,000	$740,411
April 22, 2000
April 25, 2000	Denver		Magness Arena	2,561 / 5,000	$149,985
April 27, 2000	Anaheim		Arrowhead Pond	8,760 / 10,352	$385,520
April 28, 2000	San Jose		San Jose Arena	6,264 / 11,647	$450,245
April 29, 2000	Las Vegas		Mandalay Bay Events Center	5,779 / 7,988	$474,410
May 2, 2000	Tucson		TCC Arena	3,011 / 6,000	$219,248
May 3, 2000	Phoenix		Desert Sky Pavilion	10,944 / 19,634	$142,984
May 5, 2000	San Diego		Cox Arena	8,398 / 8,398	$541,656
May 6, 2000	Chula Vista		Coors Amphitheatre	6,613 / 10,000	$407,047
Total				411,273 / 508,698 (80,8%)	$20,615,368

List of cancelled concerts, showing date, city, country, venue, and reason for cancellation

Date	City	Country	Venue	Reason
October 29, 1999	San Bernardino	Paraguay	Anfiteatro José Asunción Flores	Logistical Problems
December 9, 1999	Valencia	Venezuela	Forum de Valencia	Vargas tragedy
April 30, 2000	Fresno	United States	Selland Arena	Unknown

Personnel adapted from Allmusic and as per Vivo DVD end credits.

• Tour information
• Article about the tour and the artist
• Activity-schedule of the artist during the tour (Archived 2009-10-25)
• Article and interview about the tour