The American Family Insurance Championship is a professional golf tournament in Wisconsin on the PGA Tour Champions, played at University Ridge Golf Course in Madison. The inaugural edition in June 2016 featured an 81-player field and a $2 million purse in a no-cut 54-hole event.

American Family Insurance signed a three-year agreement to be the tournament's initial title sponsor. Steve Stricker served as tournament host in 2016 and then as player-host starting in 2017, when he turns fifty and is eligible to play. Proceeds raised will support the Steve Stricker American Family Insurance Foundation, the American Family Children's Hospital, and The First Tee of South Central Wisconsin.

Kirk Triplett won the debut event in 2016 with a final round 65 (−7) for 199 (−17), two strokes ahead of runners-up Bart Bryant and Mike Goodes. After making his only bogey of the final round at the tenth hole, Triplett birdied five of the next six, then concluded with two pars.

In May 2023, it was announced that the championship will be held at TPC Wisconsin starting in 2025.

Born in Edgerton, Wisconsin, and a Madison resident, Stricker is an American Family Insurance brand ambassador. He co-chairs the Steve Stricker American Family Insurance Foundation, founded in 2013. In addition to his twelve wins on the PGA Tour, Stricker represented the United States on five Presidents Cup teams and three Ryder Cup teams, and ranked second in the world rankings in 2010. He won the Wisconsin State Open five times between 1987 and 2000.

Designed by Robert Trent Jones Jr., University Ridge opened 33 years ago in 1991 and is home to the University of Wisconsin men's and women's golf teams. The 7,259-yard (6,638 m), par-72 course features an open front nine and a more forested back nine. It hosted the NCAA women's championships in 1998 as well as multiple Big Ten Conference championships. The front nine has three par fives and three par threes.

Championship tees

Hole	Name	Yards	Par		Hole	Name	Yards	Par
1	Verona	396	4		10	Elm Valley	483	4
2	ZigZag	555	5		11	Ridgeline	569	5
3	Floodplain	242	3		12	Dropshot	200	3
4	Morse Pond	467	4		13	Halfpipe	336	4
5	Noer's View	198	3		14	Hickory Hill	398	4
6	Kettle Pond	623	5		15	Lone Elm	352	4
7	Drumlin	429	4		16	Bunkered	554	5
8	On the Rocks	207	3		17	Reflections	250	3
9	Hedgerow	587	5		18	Capitol Climb	413	4
Out		3,704	36		In		3,555	36
Source:         Rating=74.9,  Slope=144					Total		7,259	72

Year	Winner	Score	To par	Margin of victory	Runner(s)-up	Purse ($)	Winner's share ($)
2024	Ernie Els	204	−12	Playoff	Steve Stricker	2,400,000	360,000
2023	Steve Stricker	198	−18	5 strokes	Steven Alker Paul Broadhurst	2,400,000	360,000
2022	Thongchai Jaidee	202	−14	1 stroke	Tom Pernice Jr.	2,400,000	360,000
2021	Jerry Kelly (2)	202	−14	1 stroke	Fred Couples Miguel Ángel Jiménez	2,400,000	360,000
2020	Canceled due to the COVID-19 pandemic
2019	Jerry Kelly	201	−15	Playoff	Retief Goosen Steve Stricker	2,000,000	300,000
2018	Scott McCarron	201	−15	1 stroke	Jerry Kelly	2,000,000	300,000
2017	Fred Couples	201	−15	2 strokes	Scott Verplank	2,000,000	300,000
2016	Kirk Triplett	199	−17	2 strokes	Bart Bryant Mike Goodes	2,000,000	300,000

• Official website
• Coverage on the PGA Tour Champions' official site
• University Ridge Golf Course
• Steve Stricker American Family Insurance Foundation
• American Family Children's Hospital

43°01′23″N 89°32′42″W / 43.023°N 89.545°W / 43.023; -89.545