Athleta (company)
 | |
| Product type | Sports equipment |
|---|---|
| Owner | The Brand's Company |
| Country | Japan |
| Introduced | 1935 in São Paulo |
| Markets | Brazil, Japan |
| Previous owners | Santa Isabel Textile |
| Website | athleta.co.jp |
Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products. The firm manufactures and supplies kit uniforms, balls, and boots.
Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.
History
The brand was created in Belém, city of S. Paulo, Brazil in 1935 by the company Santa Isabel Textile Manufacturing, founded by Antônio de Oliveira. The brand "Athleta" was chosen by the company to identify its sporting goods. In the beginning, it manufactured socks and shirts for amateur sports.
Athleta's shirt was cotton. When it rained, it weighed about 10 kilos. To take it off, you had to kneel, raise your arms and ask someone to pull. I miss those times.
Edu, World Champion with Brazil in 1970
In 1954, Athleta became shirt supplier to the Brazil national team, sharing duties with British company Umbro since 1958. Athleta (and Umbro itself) were both manufacturers of Brazil jerseys for the 1958, 1962, and 1970 FIFA World Cups. The production was practically artisanal: the sketches were made by hand on sheets of sulfite and the numbers embroidered in dots. Apart from the national team, Athleta was the brand for several Brazilian clubs including Santos between the 1950s and the 1980s.
In September 2009 the brand reappeared in the market by the Japanese group "The Brand's Company" (TBC), a company specialized in the direction, introduction and development of brands. The resumption of the brand began with the project “The Champions' Shirt”, a limited edition of 1,000 copies of the 31 models used by players in the 1958, 1962 and 1970 World Cups. TBC announced that all proceeds would be donated to the Association of World Champions of Brazil, whose objective was to guarantee a dignified future for athletes who have already played for the national team.
Sponsorships
The following list that are sponsored by Athleta:
Association Football
Clubs teams
Athletes
Futsal
Club teams
Athletes
Leonardo Silva- Jonathan Araujo
-
Guilherme Kuromoto - Marcos Honda
- Ken Hinenoya
- Yuhki Kanayama
- Ito Keita
- Gensuke Mori
- Ryoto Kai
- Yudai Takahashi
- Yuta Kokado
- Takumi Nagasawa
- Kentarō Ishida
- Yuto Nishimura
- Keigo Shibayama
- Mitsuru Nakamura
- Yusei Arai
- Shota Horigome
- Yuta Kimura
- Hyuga Saito
- Shuto Nakata
- Yuta Tsutsumi
- Yuki Nochimura
- Yukari Miyahara
- Kaho Ito
- Sara Oino
Arthur Guilherme
Past Sponsorships
Association football
Associations
National Teams
Club teams
- Botafogo (1957–1969)
- Cruzeiro
- Flamengo (1970–79)
- Fluminense
- Grêmio
- Internacional
- Juventus
- Palmeiras (1960–67)
- Portuguesa
- Santos (1956–1979)
- São Bento (2022–23)
- São Paulo (1960–67)
- Vasco da Gama (1963–1978)
- Avispa Fukuoka (2015–17)
- Okayama Yunogo Belle (2018–2020)
- Vanraure Hachinohe (2015–2020)
Cosmos (1977–78)
Athletes
Futsal
Club teams
- Magnus (2016–2021)
References
- ^ Valéria França. "Fábrica desativada abre acervo da seleção (in Portuguese)". Estadão.
- ^ Uma marca tricampeã by Katia Simões on Revista Pequenas Empresas & Grandes Negócios #256, May 2010
- ^ Brazil Soccer Jersey: The Peculiar Story Of The Canarinho on History of Soccer website
- ^ Athleta. "About (in Japanese)".
- ^ Vitor Marins. "A Athleta está de volta! (in Portuguese)". Camisas e Chuteiras.
- ^ Athleta original on Victory Journal
- ^ Homefans seals partnership with clothing brand Athleta, 18 Jan 2021
- ^ Athleta. "サプライチーム (in Japanese)".
- ^ "America formaliza acordo com Athleta" [America formaliza acordo com Athleta]. americario.com.br (in Portuguese). 2024-03-15.
- ^ "Mirassol lança novos uniformes e elenco terá numeração fixa em 2024" [Mirassol launches new uniforms and the squad will have a fixed number in 2024; see photos]. ge.globo.com (in Portuguese). 2023-12-18.
- ^ Athleta é a nova fornecedora esportiva do Monte Azul on Show de Camisas, 26 Dez 2023
- ^ マルヤス工業フットボールクラブ. "ユニフォーム (in Japanese)".
- ^ Athleta Brasil. "Athleta - A Marca". Retrieved 26 August 2021.
- ^ Nossa História, 21 Apr 2022
- ^ "New York Cosmos kit history at New York Cosmos Jersey Collection". Archived from the original on June 12, 2018. Retrieved June 9, 2018.
- ^ "Futsal: Após perder patrocínio, time de Falcão muda nome para 'Magnus'" [Futsal: After losing its sponsorship, Falcão's team changes its name to 'Magnus']. Terra (in Portuguese). 14 January 2016. Archived from the original on 2016-08-14. Retrieved 1 November 2018.
- ^ "Sorocaba Futsal anuncia cinco reforços e novo fornecedor de material esportivo" [Sorocaba Futsal announces five reinforcements and new supplier of sporting equipment]. ge.globo.com (in Portuguese). 2022-01-19.
