Bilbster is a rural area in the Highlands region of Scotland. It is situated on the A882 road and consists of just a handful of houses spread over approximately 1 square mile (2.6 km). The nearest village is Watten which is approximately 2 miles (3 km) to the north-west and the nearest town is Wick which is 5 miles (8 km) to the south-east. Bilbster is a farming area. The River Wick, which is a productive salmon river, flows to the north of the settlement. A nearby wind farm was opened in 2008, consisting of three wind turbines that together are capable of generating 3.9 megawatts of electricity.

Bilbster railway station was closed in 1960.