Ehime Asahi Television Co., Ltd. (株式会社愛媛朝日テレビ, Kabushiki-gaisha Ehime Asahi Terebi), also known as eat, is a Japanese broadcast network affiliated with the ANN. Their headquarters are located in Matsuyama, Ehime Prefecture.

On October 16, 1992, following the launch of i-Television, the JNN affiliate, the Ministry of Internal Affairs and Communications announced that there would be a fourth station in Ehime Prefecture, at the same time the decision was taken to open a third station in Kochi and a third station in Fukui (this last one never made it past the planning stages). On December 18, the frequency was allotted (channel 25).

• 1995 April 1- Station starts operations as the fourth TV station in Ehime Prefecture.
• 2006 October 1- Digital terrestrial television begins operations at the Matsuyama Main Station.
• 2011 July 24- Analog television ceases operations in 44 prefectures.

• Matsuyama (Main Station) JOEY-TV 25ch
• Niihama 14ch
• Uwajima 16ch
• Kikuma 52ch
• Ōzu 44ch
• Yawatahama 25ch
• Minamiuwa 29ch
• Kawanoe 38ch
• Nakayama 18ch

• Matsuyama (Main Station) JOEY-DTV 17ch

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• Nankai Broadcasting (RNB)
• Ehime Broadcasting (EBC)
• i-Television (ITV)

• eat official site

33°49′27.6″N 132°45′31.2″E / 33.824333°N 132.758667°E / 33.824333; 132.758667