The market is located just opposite VSNL office building at Mahatma Gandhi Road (MG Road). It is a popular tourist destination, and is known for bargaining.
In January 2011, as a part of the green drive of BMC along with Fashion Street Shopowners' Association, the market at Fashion Street stopped the use plastic bags, and switched to paper bag, now they are again using plastics made by the training workshop of the National Association of the Blind.It's a very large shopping place in Mumbai.