Holiday Casino
In 1990, Holiday Inn transferred ownership of the resort to The Promus Companies, which then ended the franchise agreement with the hotel company. The property was renamed Harrah's Las Vegas in April 1992, and Promus would change its name to Harrah's Entertainment in 1995, before ultimately becoming Caesars Entertainment. The land was sold to Vici in 2017, and Caesars continues operating Harrah's Las Vegas through a 15-year leaseback agreement.
The casino originally featured a riverboat façade, which was enlarged in 1990, as part of a $100 million renovation and expansion project. The riverboat theme was removed in a subsequent $200 million project which concluded in 1997, adding a Carnival and Mardi Gras theme instead. The hotel includes 2,542 rooms, located across three buildings: the original 14-story tower, a 23-story tower completed in 1982, and a 35-story tower added in 1990. A 35-story addition was made to the third tower during the 1997 expansion.
In addition to a showroom, the property also has an outdoor bar and entertainment area known as Carnaval Court, and it featured a branch of The Improv comedy club from 1995 to 2016. The resort has featured numerous entertainers, including singer Clint Holmes (2000–2006) and magician Mac King (2000–2021). It has also hosted shows such as Legends in Concert (2009–2013), Million Dollar Quartet (2013–2016), and Menopause The Musical.
History
The resort was built on property once occupied by the Tumbleweed motel, built in 1946; and the Pyramids motel, built in 1952. The Pyramids, a 20-unit motel, was the first project for Las Vegas real estate developer Irwin Molasky. The Tumbleweed would later become the Sand Dunes, and was destroyed in a 1968 fire.
Holiday Inn and Holiday Casino (1973–1992)
In March 1969, plans were announced for a riverboat-themed casino to be built on the property. It would be developed by Holiday Queen Land Corporation, and the project would include a hotel in partnership with Holiday Inn. The casino would be owned by Holiday Queen, while Holiday Inn would operate the hotel under its eponymous brand. Groundbreaking took place on April 2, 1970. The 520-room hotel opened on February 1, 1972, as the Holiday Inn Center Strip, named for its location at the center of the Las Vegas Strip. It consisted of a 14-story tower. The adjacent Pyramids motel was purchased later that year for $750,000, and was demolished to provide additional parking space.
During construction, the gaming portion was known as the River Queen Casino. It opened as the Holiday Casino on July 2, 1973. It included 320 slot machines and 20 table games, and catered to a middle-class clientele. The casino's primary investors included Shelby Williams and Norman Jenson. Williams served as the casino's president and board chairman. He and his wife Claudine Williams had previously owned the Silver Slipper casino in the 1960s. Shelby Williams died in 1977, at the age of 66, after a lengthy illness. Claudine Williams took over operations, a rarity in the Nevada gaming industry, which generally consisted of men. In 1979, Holiday Inn bought a 40 percent share of the casino's parent company, Riverboat, Inc. Claudine Williams retained the other 60 percent.
In 1980, construction began on a 23-story tower addition with 494 rooms. It was finished in 1982, and the hotel became the world's largest Holiday Inn, with 991 rooms. The project also increased the size of the casino. Holiday Inn bought out Williams' remaining 60-percent interest in 1983. She remained as chairwoman of the property for years after the sale.
In 1986, a three-story casino addition began construction in front of the resort. During the groundbreaking ceremony, outdated gaming chips from the Holiday Casino – totaling $380,000 – were dumped into the addition's cement foundation by executives. A spokeswoman said the chips would add "color and history" to the new structure, which was built by Marnell Corrao Associates. Aside from adding casino space, the addition also included a new showroom. A renovation of the hotel rooms also took place.
A one-year, $100 million renovation and expansion began in 1989, in an effort to compete with newer resorts. The project included the addition of a third tower, rising 35 stories. It added 734 rooms for a total of 1,725, retaining the hotel's title as largest Holiday Inn. The casino was also expanded by 12,500 sq ft (1,160 m), for a total of 74,000 sq ft (6,900 m). A parking garage was added as well.
Harrah's Las Vegas (1992–present)
Holiday Inn had previously purchased Harrah's, Inc. in 1980. Ten years later, Holiday Inn's eponymous hotel brand was sold to Bass PLC. A corporate spinoff, The Promus Companies, was created by Holiday Inn to oversee several brands not included in the sale to Bass PLC, including Harrah's. In October 1991, Promus announced that it would end its franchise agreement with Holiday Inn and rename the Las Vegas property under its Harrah's brand. The name change was finalized in April 1992.
An early morning robbery occurred in April 1994, when four young men entered Harrah's and robbed the casino cage at gunpoint. A fifth man operated the getaway vehicle for the group, which consisted of Los Angeles gang members. They were apprehended after a 20-minute police chase, and were sentenced to prison. Two other men who planned out the robbery were also sentenced. The stolen money, approximately $100,000, was never recovered. It was apparently handed off to another vehicle prior to the police chase.
Promus was renamed Harrah's Entertainment in 1995. A year later, the company began a $200 million renovation and expansion of the Las Vegas property. The first phase of the project, a 10,000 sq ft (930 m) casino addition, was opened in October 1996. In total, the casino was expanded by 30,000 sq ft (2,800 m), and a 35-story addition was made to the third tower, among other changes. The additions were officially unveiled with an opening ceremony in October 1997, while final touches were concluded later that year.
In September 2000, two men were suspected of stealing from distracted gamblers in the casino. When approached by security guards, one of the men fled before guards took him down. During the struggle, he pulled out a gun and fired two shots, one injuring a guard and the other killing a 29-year-old woman. Both men were soon apprehended.
In September 2007, Clark County building officials opened an investigation into unauthorized renovations that took place at the Rio, another Las Vegas resort owned by Harrah's Entertainment. The investigation revealed that hotel renovations had also taken place at Harrah's Las Vegas in 2006, without permitting. In October 2007, Harrah's Entertainment closed approximately 600 rooms at Harrah's Las Vegas, allowing for investigative work and possible remediation. Various fire safety hazards were uncovered, including some floors which lacked caulking, a material used to prevent smoke from spreading. The hotel reopened 501 rooms a month later, while another 166 continued to be brought up to code. The resort's chief engineer faced several misdemeanor citations, and Harrah's Entertainment closed a remodeling subsidiary which oversaw the unauthorized work. The charges were eventually dismissed.
Harrah's Entertainment was renamed Caesars Entertainment in 2010. A $25 million renovation of the casino floor took place in 2015, adding new flooring, furniture, and slot machines.
In November 2017, Caesars announced it would sell the land to Vici Properties for $1.14 billion. Caesars would continue operating Harrah's for 15 years through a leaseback agreement. The sale was completed the following month.
A renovation of the 1,622-room Valley Tower was completed in 2018, at a cost of $140 million. It was the tower's first renovation in more than a decade. Renovations on the rest of the hotel concluded in 2020, as part of a $200 million, multi-year renovation, which was finished in June 2021. The project included renovations on the casino floor, and new purple neon signage on the resort's exterior. A sky bridge was also built to connect Harrah's to the new Caesars Forum convention facility.
Features
In 1988, the Holiday Casino became the first in Nevada to introduce computerized bingo. Like other casinos on the Las Vegas Strip, Harrah's closed its poker room in 2000, amid a decline in demand. The following year, it introduced blackjack tables limited to five seats, a popular feature among players. At the time, it was the only casino on the Strip to offer such a feature. As of 2017, the casino measures 90,637 sq ft (8,420.5 m). The casino floor includes a humorous statue depicting a wealthy couple, Buck and Winnie Greenback, and their poodle Chip, surrounded by money. It is a popular photo spot.
The hotel has 2,542 rooms, and is popular as a low-cost alternative to larger, nearby resorts.
In 1990, the Holiday Casino added an outdoor shopping plaza, named and themed after Jackson Square in New Orleans. An outdoor retail and entertainment area, known as Carnaval Court, was added in the 1997 expansion. It includes a bar and is host to live music.