Järvsö is a tourist town known for its ski slope, Järvsöbacken, and for its zoo, known as Järvzoo, which has an extensive collection of large Nordic animals. There are also several large hotels, including Hotell Järvsöbaden and Bergshotellet. Järvsö is also famously the hometown of the singer and actress Lill-Babs (1938-2018).
Järvsö's slogan is Alltid-Vackert-Nära. (Always Beautiful Near.).
Järvsö is home to a Division 3 hockey team, Järvsö IK.