In October 1949, KXOC-AM began broadcasting. In February 1953, KXOC-AM changed its call sign to KPAY-AM. In July 1994, the KPAY building was destroyed by fire. The station was originally located on 1060 kHz, but moved to 1290 kHz, which had been vacated by KHSL-AM after KHSL moved its format to the FM band at 103.5, now known as "The Blaze". In July 2019, Portland, Oregon-based Bustos Media was involved in a multi-station trade. 1290 AM was transitioned from news talk radio to sports provided by Fox Sports Radio. The original news and talk show content was moved to 93.9 FM.