KROO (1430 AM) was a radio station with a news/talk format, licensed to Breckenridge, Texas.

KROO was licensed in 1947 as KSTB. It was owned by Stephens County Broadcasting Company and operated as a daytimer with 500 watts, later increased to 1,000.

In 1956, the original owners sold the station to Coy Perry and C.M. Hatch, who sold to Hugh McBeath the next year. Breckenridge Radio acquired KSTB in 1963. Regal Broadcasting Corporation (in 1967) and Bintz Broadcasting (in 1979) were later owners.

In 1993, KSTB became KBIL, with the call sign changed to KROO in 1997.

On November 17, 2003, KROO changed its format from soft adult contemporary to oldies. It flipped to adult contemporary on April 23, 2007 and to news/talk on January 10, 2017.

On August 29, 2023, KROO's license was surrendered to the Federal Communications Commission, who cancelled it the same day.

• Official website
• Facility details for Facility ID 7703 (KROO) in the FCC Licensing and Management System
• KROO in Nielsen Audio's AM station database

32°47′32″N 98°56′24″W / 32.79222°N 98.94000°W / 32.79222; -98.94000