KRVR
KRVR airs a classic hits radio format branded as "The River". The station's name refers to several rivers in the broadcast area: San Joaquin, Sacramento, Stanislaus and Tuolumne. KRVR is the Modesto area's only locally owned radio station.
History
KRVR was the first radio station licensed to Calaveras County when it signed on in 1995. Threshold Communications was awarded the license for KRVR in one of the last "comparative hearings" at the [FCC]. The River aired a Smooth Jazz format in its early years, and it received the "Smooth Jazz Station of The Year" award from Radio & Records magazine in 2006.
In March 2011, KRVR changed format to Adult Hits, and one year later fine tuned the format to Classic Hits of the 1960s, 1970s and 1980s, although with a broader playlist than similar stations. The two principals of Threshold Communications each takes a weekend DJ shift, and perform duties as General Manager, Program Director & Music Director of KRVR.
In early 2018, The River began airing a syndicated program entitled "The Beatles Years," which airs Sunday afternoons from 4 to 5 pm. That summer, KRVR started adding a little early 1990s music, but kept playing songs from the 1960s, 1970s, and 1980s.
Previous logo
(KRVR's logo under previous smooth jazz format)
Callsign history
The KRVR call sign was previously used at 106.5 in Davenport, Iowa.
References
- ^ "Facility Technical Data for KRVR". Licensing and Management System. Federal Communications Commission.
- ^ KRVR.com/contact
- ^ Radio-Locator.com/KRVR
External links
- Official website
- Facility details for Facility ID 67043 (KRVR) in the FCC Licensing and Management System
- KRVR in Nielsen Audio's FM station database
37°56′56″N 120°42′18″W / 37.949°N 120.705°W