KXSE
History
Country: 1978-1983
In 1978, the station signed on the air, originally at 105.5 MHz with the call sign KYLO. It was licensed to Davis. The format was progressive country. The effective radiated power was 3,000 watts.
Christian: 1983-1986
In June 1983, the station switched to contemporary Christian music during the day with Christian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.
Oldies: 1986-1989
The station continued with this programming until summer 1986, when it changed to an automated oldies format.
Classic rock: 1989-1991
In 1989, the station changed call letters to KLCQ and installed the first full-time classic rock format in the greater Sacramento area. The presentation was a mix of live announcers and automation.
Country: 1991-1993
In 1991, EZ Communications began a local marketing agreement (LMA) and later purchased the station. The format switched to contemporary country music as KQBR, "K-Bear". EZ built a new facility at 104.3, selling it to Progressive Media in late 1993.
Smooth jazz: 1993-1997
The new owners relaunched KQBR as smooth jazz "104.3 The Breeze" on November 10, 1993.
Urban adult contemporary: 1997-1998
The smooth jazz format lasted until 1997, when they shifted to urban adult contemporary.
Rhythmic top 40: 1998
On September 2, 1998, at 8 a.m., it flipped to bilingual rhythmic top 40 as KHZZ ("Z-104.3").
Rhythmic oldies: 1998-2000
Just three weeks later, the format shifted to rhythmic oldies.
Spanish: 2000-present
In October 2000, Entravision acquired the station and flipped it to Spanish adult contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.
In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.