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  • 21 Aug, 2019

  • By, Wikipedia

Lunchly
Lunchly (stylized in all caps) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson. It is a direct competitor to Lunchables, and is marketed as a healthier alternative. The product line was announced on September 16, 2024.

Each box includes Prime and Feastables, existing popular products offered by the creators, along with three varieties including turkey with cheese and crackers, nachos with salsa, and pizza.

History

The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.

Criticism

Lunchly faced substantial criticism on various social media platforms from skeptics who questioned the marketing tactics and nutritional quality of the lunch kit. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by stating, “This is selling crap to kids who don’t know better than to trust the people who are selling it to them.”

References

  1. ^ "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
  2. ^ Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
  3. ^ Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
  4. ^ Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
  5. ^ "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
  6. ^ "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
  7. ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy era continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
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