MarketFair
History
MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.
Tenants
There are about 38 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba, that all opened in Fall 2013. There is also a ten-screen AMC Theatres.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.
Gallery
References
- ^ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times.
- ^ Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
- ^ Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.
External links
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