Midnights is the tenth studio album by the American singer-songwriter Taylor Swift, released on October 21, 2022, by Republic Records. Swift conceived it as a concept album about nocturnal ruminations inspired by her sleepless nights. The autobiographical songwriting explores broad emotions such as regrets, self-criticism, fantasies, heartbreak, and infatuation, using confessional yet cryptic lyrics that allude to her personal life and public image.
Swift announced Midnights at the 2022 MTV Video Music Awards and unveiled the standard track list via the video-sharing platform TikTok. Midnights topped the charts across Europe, Asia-Pacific, and the Americas. In the United States, Midnights was Swift's 11th consecutive number-one album on the Billboard 200, her fifth to sell over one million first-week copies, and the best-selling album of 2022. Its songs made Swift the first artist to monopolize the top 10 of the Billboard Hot 100, with the lead single "Anti-Hero" peaking at number one; the successive singles "Lavender Haze" and "Karma" peaked at number two.
Music critics regarded Midnights as an amalgamation of Swift's past albums. They praised her songwriting for engaging composition and narratives; most of them complimented the production as restrained and tasteful, although a few found it derivative. Midnights featured on publications' rankings of the best albums of 2022 and won accolades including Album of the Year and Best Pop Vocal Album at the 66th Annual Grammy Awards (2024), making Swift the first artist to win the former category four times. Journalists dubbed the album's critical and commercial successes a testament to Swift's enduring cultural impact. To support Midnights along with her other albums, Swift has embarked on the Eras Tour (2023–2024).
Background
Taylor Swift's career has been characterized by artistic reinventions. She started out as a Nashville–based country musician in the 2000s and transformed into a mainstream pop star in the 2010s. Her two indie folk albums that were conceived amidst the COVID-19 pandemic, Folklore and Evermore (both 2020), shifted Swift's status from a mainstream pop star to an "alternative"–leaning musician and brought her widespread critical acclaim and recognition as a songwriter.
In November 2020, Swift began re-recording her first six studio albums, her counteract to a 2019 public dispute between her and the music executive Scooter Braun, who acquired Swift's former record label Big Machine and the masters of her albums. By re-recording them, Swift had full ownership of the new masters, which enabled her to control the licensing of her songs for commercial use. Her first two re-recorded albums, Fearless (Taylor's Version) and Red (Taylor's Version) (both 2021), both garnered more album-equivalent units than their original counterparts, Fearless and Red, in the same time period. Critics and academics deemed Swift's re-recordings a key event contributing to a wider industry discourse on artists' rights and artist–label relationships.
Amidst the re-recording projects, Swift sparked speculation on new music when she appeared as a guest at Haim's One More Haim Tour concert in London in July 2022; it was her first concert performance since 2019. At the 2022 MTV Video Music Awards on August 28, during her acceptance speech for Video of the Year, she announced a new studio album, slated for release on October 21. The announcement attracted media attention and increased the show's viewership ratings. After the show, Swift revealed the album title Midnights on her social media. On music streaming platforms, Midnights was labeled "pop", which attracted media speculation on its sound after the "alternative"–labeled Folklore and Evermore.
Concept and writing
Swift was inspired to create Midnights as a concept album about her "13 sleepless nights" by five major themes: self-hatred, revenge fantasies, "wondering what might have been", falling in love, and "falling apart". She wrote 11 out of the 13 tracks on the standard edition with Jack Antonoff, who had produced all of Swift's albums starting with 1989 in 2014. She wrote "Vigilante Shit" alone and "Sweet Nothing" with her then-partner, the English actor Joe Alwyn, who is credited under the pseudonym William Bowery. Co-writers include the actress Zoë Kravitz ("Lavender Haze") and the hip-hop producers Sam Dew ("Lavender Haze"), Jahaan Sweet ("Lavender Haze", "Karma"), Sounwave ("Lavender Haze", "Karma"), and Keanu Beats ("Karma"). The singer-songwriter Lana Del Rey was featured as a guest vocalist and shared writing credits on "Snow on the Beach". Swift wrote seven other tracks for an extended 3am Edition, which she described as a byproduct of her creative process. She wrote four with Antonoff and three with the National's Aaron Dessner, who collaborated with her on Folklore and Evermore. Dew and Sounwave also shared writing credits on the 3am track "Glitch".
Midnight had recurred as a lyrical motif throughout Swift's songs. The A.V. Club's Mary Kate Carr wrote that the midnight imagery had different connotations: youthful, vulnerable, sexy, or haunting. Carr remarked that Midnights was an album built on that singular motif. Its songs explore Swift's thoughts that occur during the afterhours; they are backward-looking contemplations on her life and mark a return to the autobiographical songwriting that had defined her artistry before the fictitious characters and narratives on Folklore and Evermore. Music critics identified a wide range of topics: self-critique, self-confidence, ruminations on past decisions, hopes, fears, regrets, fantasies, and infatuation. According to some, the broad lyrical themes make Midnights a loose concept album rather than a unified one. For Alan Light of Esquire, although the concept-album designation was questionable, the songs altogether constructed a cohesive record. Rick Quinn from PopMatters opined that the lyrical sentiments, akin to "a restless mind", represented Swift's reflection on her youth and adolescence and her journey to fully realize herself as an adult. Swift's songwriting on Midnights is confessional, but it also contains cryptic lyrical details that allude to her personal life and public image.
Themes
Midnights is primarily about love and the reflections that ensue. "Maroon" is about the haunting memories of a long-gone romance, while "Snow on the Beach" describes two people falling in love with each other at the same time. Swift ruminates over a broken relationship and how things could have turned out differently in "Question...?" and ponders the anxiety of falling in love again in "Labyrinth".
Many songs address Swift's fame and how it intertwines with her personal life. According to The New York Times' Lindsay Zoladz, these songs find Swift no longer seeing marriage as ideal, as depicted by her 2008 single "Love Story", and instead convey her ambivalent viewpoints on romance and adulthood. "Lavender Haze" details the online tabloid scrutiny that she received for her relationship. In "Anti-Hero", she details her insecurities and how her celebrity status hinders her from having meaningful relationships. "You're on Your Own, Kid" is an introspection on Swift's rise to fame and how alienating it was. In "Midnight Rain", Swift reflects on a forgone love back in her hometown and how she chose fame over a domestic life. "Labyrinth" hints at the pressure she faces in the spotlight, a sentiment that is also addressed in "Sweet Nothing", which describes a calming romantic relationship amidst the chaos of the outer world. In the standard edition's closer, "Mastermind", Swift admits to her lover that she is the one strategizing every move of their relationship and makes fun of her image as a calculating woman.
The songs "Vigilante Shit" and "Karma" have lyrics that conjecture revenge fantasies against one's rivals. In the former, Swift's character sides with the ex-lover of her nemesis in a revenge plot. The latter has comical lyrics about how Swift benefits from karma: her righteous actions reward her with good outcomes in life, and she need not worry about sabotaging her rivals. Self-assurance is the theme of "Bejeweled", which depicts finding one's self-worth after a breakup.
The 3am Edition tracks have varied themes; The Atlantic's Shirley Li found them to be more "cathartic" and metaphorical than the standard tracks. "The Great War" references World War I as an analogy of romantic heartbreak, while "Would've, Could've, Should've" uses religious imagery to describe an adult woman's reflection on her traumatic loss of innocence during her adolescence. The vague, mournful lyrics of "Bigger Than the Whole Sky" are about losing something so soon without mentioning what exactly was lost. "Glitch" is about how an original plan of staying friends with somebody strays away to become a romance, and "Paris" sees Swift fantasizing about a romance in Paris while in her bedroom. In "High Infidelity", Swift's character takes responsibility for a failed relationship with no regrets. The 3am closing track, "Dear Reader", sees Swift beseeching her audience not to look up to her as a "guiding light".
Production and music
Swift recorded much of Midnights at Antonoff's home studio, Rough Customer, in Brooklyn and Electric Lady Studios in Greenwich Village, New York City. The two produced all tracks for the standard edition. Sounwave co-produced "Lavender Haze" and "Karma"; Jahaan Sweet also co-produced the former, and Keanu Beats the latter. Tracks co-produced with Sounwave were additionally recorded at Henson Recording Studios in Los Angeles. To create the beat for "Lavender Haze", Sounwave and Antonoff added effects to a loop created by Sweet. They then pitched the track to Swift, who helped create the final production. "Karma" originated from a sample created in 2019 by Beats at his home in Australia. Beats sent the sample to Sounwave, who then sent it to Antonoff and Swift; the whole production was completed after one day.
Midnights departs from the indie folk sound of its two immediate successors, Folklore and Evermore, and incorporates a prominent electronic production. The melodies are electronically generated by retrosynthesizers, including analog synthesizers that date back to the 1960s or 1970s—most prominently the Moog, Mellotron, and Juno 6, drum machines that create sparse beats, and synthesized and electronically manipulated vocals. Antonoff heavily used the Yamaha DX7 and Oberheim OB-8 synthesizers to create first drafts of sounds before treating them later. Two tracks where programming is less prominent are "You're on Your Own, Kid", which is driven by electric guitar strums, and "Sweet Nothing", by an electric piano and horns. Swift's words, vocals, and Antonoff's production emphasize rhythms. The production is minimalist; Marc Hirsh from Entertainment Weekly described it as "maximalist minimalism" with a "characteristically muted beat". The songs are predominantly mid-tempo and incorporate subdued tones of instruments such as saxophone, clarinet, flutes, and keyboards, played by members of the pop rock band Bleachers, of which Antonoff is the frontman.
Reviews in contemporary publications mostly categorize Midnights as synth-pop and electropop. Music critics deemed the album a throwback to the pop sounds of Swift's 1989, Reputation, and Lover, but its atmospheric production makes it relatively subdued and understated. NPR's Ann Powers wrote that the sound "might be called ahistorical chillout music", with a "soft and mutable glow" that stimulated an intimate and isolated atmosphere. Rob Sheffield of Rolling Stone said Midnights was "nocturnal moody electro dream pop", Andy Von Pip from Under the Radar called the sound "ambient electronic pop", and Ellen Johnson from Paste deemed the album an incorporation of "poptronica". Chris Willman of Variety Chris Willman considered the Midnights tracks to resemble the "quieter, mid-tempo-and-under moments" of Swift's pop albums, and Quinn Moreland of Pitchfork wrote that Midnights built on the "softly stuttering" Reputation tracks "Delicate" and "Dress". Time's Shannon Carlin and The Ringer's Rob Harvilla deemed it a foray into bedroom pop.
Midnights incorporates influences of other genres such as R&B, electronica, and hip hop, showcased through the synthesizers and vocal manipulations—Swift's voice is multitracked and, on "Midnight Rain" and "Labyrinth", pitched down to a low register that critics found masculine or androgynous. Powers wrote that Swift's vocals retained a country-influenced "relaxed" timbre but also interpolated hip-hop cadences that resulted in conversational sing-talking. Elements of electronica are demonstrated on "Snow on the Beach" and "Bejeweled", electro hip hop on "Lavender Haze", "Midnight Rain", and "Vigilante Shit", and R&B on "Lavender Haze", "Maroon", "Midnight Rain", "The Great War", and "Glitch". "Midnight Rain" and "Labyrinth" also incorporate dubstep-influenced bass and house-and-trap-inspired beats.
In Vulture, Craig Jenkins dubbed Midnights a "genre reset" attempting to hybridize synth-pop and R&B. Two other Vulture critics—the journalist Charlie Harding and the musicologist Nate Sloan—said the album evoked a variety of dance and club genres, such as techno, UK garage, and jungle. This is demonstrated by the Reese bass, a low-pitchedsynth-bass sound that is incorporated into tracks such as "Lavender Haze", "Anti-Hero", "Question...?", and "Karma". Harding said the Reese bass gave the album a "dark" and "subterranean" feel. Elise Ryan from the Associated Press and Lucy Harbron from Gigwise considered Midnights an experimental album. Ryan deemed it a move toward indie pop, and Andrew Unterberger from Billboard described it as "alt-leaning synth-pop". Ilana Kaplam of the Alternative Press and Stephen Thomas Erlewine of AllMusic said that in addition to the electronic sound, Midnights incorporated alternative elements and contemplative lyricism that evoked Folklore and Evermore.
Artwork and aesthetics
The standard edition's cover artwork contains a square photo of Swift in blue eye shadow, black eye liner, and red lipstick, holding the flickering flame of a lighter close to her face. The photo is at the bottom right corner, occupying half of the cover, and bordered on the top and left sides by off-white negative space. The tracklist is on the bottom left, and the title Midnights is written in a blue gradient, printed on top of Swift's photo. Publications found the track-list presentation to evoke the 1970s vinyl album jackets. The fashion critic Jess Cartner-Morley found the cover to evoke the artwork of the English band Roxy Music's 1974 album Country Life and the French artist Guy Bourdin's photographs for Vogue France, and Alex Bilmes of Esquire found Swift reminiscent of the English model Jean Shrimpton in the 1970s. Some publications commented that the cover artwork was minimalist and aligned it with the indie sleaze trend; Sheffield thought that the design references the Ultra Chilleddance CD compilations from the early 2000s. After Swift unveiled the cover on her social media, it created a trend and was parodied by many brands, celebrities, and athletic teams.
Other promotional visuals for Midnights also have 1970s-inspired aesthetics. The photographs and videos that Swift posted onto social media featured a clock face, family-room furniture with retro upholstery, and a rust velvet curtain in the background. Her wardrobe incorporated embellishments that Vogue identified as "disco sequins" and "corduroy flare". The covers for three other physical editions all feature 1970s memorabilia: a retro piano, a push-button telephone, and a wood-paneled wall. Their reverse sides each portray a quarter sector of a dial and, when assembled together and combined with a clock mechanism sold separately, form a functioning clock. The music videos for "Anti-Hero", "Bejeweled", and "Lavender Haze" all feature Swift in 1970s fashion: houndstooth polo sweaters, ribbed knit trousers, and sequined bodysuits. Light said the "head-faking" 1970s visuals were contrary to the "contemporary" electropop sound of Midnights, and Willman wrote that the 1970s sensibilities were at least complemented by the music's use of analog synthesizers.
Swift extensively used social media to promote Midnights. After the announcement at the MTV Video Music Awards, Swift's website and the canvases of her songs on Spotify were updated with images of a clock. Using the video-sharing platform TikTok, from September 21 to October 7, 2022, she released a 13-episode video series called Midnights Mayhem with Me, where she announced the title of each track in a randomized order per episode. In each episode, Swift rolled a lottery cage containing 13 ping pong balls numbered from 1 to 13, each representing a track of the album, and when a ball dropped out, she disclosed the title of the corresponding track through a telephone. On October 17, Swift posted on her social media an itinerary titled Midnights Manifest, which included promotional events she had planned. Swift partnered with Spotify to display some lyrics from Midnights on billboards in five cities: New York, London, São Paulo, Nashville, and Mexico City. Another partnership with Apple Fitness+ included three exercise programs designed around Swift's music, featuring tracks from Midnights.
Although Swift extensively promoted Midnights and announced multiple release pre-orders, she did not conduct press interviews or preview music prior to the album's release. Republic Records released Midnights on October 21, 2022. The standard edition was made available for streaming, download, cassette, four CD variants, and four vinyl LP variants. Target stores exclusively sold a Lavender Edition on CD and vinyl LP, and Capital One distributed a box set that contained the CD and a Swift-branded T-shirt. The 3am Edition was surprise-released onto streaming and digital services three hours after the standard edition. From October 21 to 26, iHeartRadio aired a program called iHeartRadio Brings You Midnights with Taylor, which featured tracks from the album and stories behind the songs told by Swift herself. Swift appeared, but did not perform, on the talk shows The Tonight Show Starring Jimmy Fallon on October 24 and The Graham Norton Show on October 28.
The lead single, "Anti-Hero", was released on October 21, 2022. In the United States, it became the best-selling song of 2022 and made Swift the first artist to have a number-one song on the Radio Songs chart in the 2000s, 2010s, and 2020s decades. "Bejeweled" and "Question...?" were released for limited-time digital download exclusively through Swift's website on October 25. Republic Records released "Lavender Haze" to US radio as the second single on November 29, 2022, and "Karma" as the third on May 1, 2023. A remix of "Karma" featuring the rapper Ice Spice was released on May 26, 2023. On the Billboard Hot 100, "Anti-Hero" reached number one, and both "Lavender Haze" and "Karma" peaked at number two.
Media publications commented on the promotion for Midnights. Unterberger and Slate's Chris Molanphy described it as a middle ground between a traditional album rollout and the surprise-release strategy of Folklore and Evermore. Molanphy argued that Midnights employed an optimal promotion for every consumption metric: the multiple CD and LP offers would boost physical sales, the limited-time download tracks would increase digital sales, and the surprise 3am Edition release would prompt higher streams. The fact that there were no pre-release singles prompted speculation on the album's sound and content. El País described it as an "art of suspense." In The Washington Post, Emily Yahr wrote that the TikTok tracklist reveal prompted Swift's fans to interpret possible Easter eggs, which resulted in a "frenzy" and boosted the anticipation for the album.
To support Midnights and her other albums, Swift embarked on the Eras Tour, a concert tour that she described as "a journey through the musical eras of [her] career". Running from March 2023 to December 2024, the tour will have spanned 152 dates and visited five continents when it concludes. Ticketmaster cancelled its US public on-sale due to insufficient inventory, which led to a debacle highly debated in the press. After the first 60 shows in 2023, the Eras Tour grossed over $1 billion, becoming the first tour to do so and the highest-grossing concert tour in history. While Swift was on tour, a Til Dawn Edition of Midnights containing the bonus track "Hits Different" was released to digital platforms, and a Late Night Edition containing the bonus track "You're Losing Me" was sold as concert-exclusive merchandise starting from the East Rutherford show on May 26, 2023.
Commercial performance
Midnights was a commercial success across all consumption metrics: streaming, digital sales, and physical sales. It broke various records on music streaming platforms. On Spotify, Midnights broke records for the highest single-day streams and the highest single-week streams. It also claimed the highest single-day streams for a pop album and an album released in Dolby Atmos on Apple Music, the highest single-week streams for an album on Amazon Music, and the highest single-day requests on Amazon Alexa. All of its tracks entered the Billboard Global 200 simultaneously; it set the record for the most simultaneous top-10 entries (nine) and made Swift the first artist to occupy the entire top five.
In the United States, Midnights sold one million copies after five days of release, becoming Swift's record-extending fifth album to sell one million first-week copies. The album debuted atop the Billboard 200 with first-week units of 1.578 million, consisting of 1.14 million sales and 549.26 million streams. Swift had her record-extending 11th consecutive number-one album debut and tied with Barbra Streisand for the most number-one albums among women. It was the best-selling album of 2022, the second-best-selling album of 2023, and the second-most-consumed album of both years. Swift became the first artist to have a yearly best-seller six times since Luminate tracked US music sales in 1991. Midnights spent six weeks atop the Billboard 200. Its songs, led by "Anti-Hero", made Swift the first artist to occupy the entire top 10 of the Billboard Hot 100 the same week; all 20 tracks from the 3am Edition charted in the top 45. "Anti-Hero" and Midnights marked the fourth time Swift had a number-one album and song simultaneously. The album was certified double platinum by the Recording Industry Association of America for surpassing two million US units in November 2022 and had sold 2.814 million US copies by January 2024.
Midnights debuted at number one on the album charts in at least 14 countries, including Belgium, Canada, Finland, France, Germany, Italy, Ireland, the Netherlands, New Zealand, Norway, and Sweden. It was Swift's first number-one album in Germany and made her the best-selling foreign artist in China of 2022 after selling nearly 250,000 copies within one day. On the Australian charts, Midnights was Swift's 10th consecutive number-one album and its tracks made her the first artist to have nine songs on the top 10 of the singles chart the same week. In the United Kingdom, Midnights sold over 140,000 units in its first three days to become the fastest-selling album of 2022. It debuted atop the UK Albums Chart with 204,000 units, helping Swift achieve the shortest duration (10 years) for a female act to accumulate nine UK number-one albums. Midnights spent five weeks atop the UK Albums Chart. It sold 80,000 vinyl copies in 2022, the highest annual figure for an album in the 21st century, propelling total UK vinyl sales past CD sales for the first time since 1987.
According to Universal Music Group, the album crossed three million album-equivalent units in its first week and six million in two months. Bloomberg News reported that the album generated $230 million in sales for Universal in 2022, accounting for 3% of their annual revenue—the highest from any artist. The International Federation of the Phonographic Industry (IFPI) recognized Midnights as the second-most-consumed album of 2022; it ranked third in pure sales (first in vinyl sales) and fifth in streams; they named Swift the Global Recording Artist of 2022, which made her the first act to win the accolade three times (after 2014 and 2019). In the IFPI's 2023 report, Midnights was the year's fourth-most-consumed album (third in both streams and vinyl sales). The album received platinum or higher certifications in many countries, including double-platinum in Canada and Poland, triple-platinum in the United Kingdom and Australia, and quadruple-platinum in New Zealand.
Upon release, Midnights was met with widespread acclaim from music critics. On Metacritic, which assigns a normalized score out of 100 to ratings from mainstream publications, the album received a weighted mean score of 85 based on 28 reviews, indicating "universal acclaim". The review aggregator site AnyDecentMusic? compiled 29 reviews and gave Midnights an average of 8.0 out of 10, based on their assessment of the critical consensus.
Swift's songwriting was a subject of praise. Alex Hopper in American Songwriter said Midnights displayed complex songwriting, and Alexis Petridis in The Guardian found it to be "confident" and contain a "sure-footedness". Ken Tucker of NPR complimented Swift's composition using rhymes "so tightly, so rigorously, that [...] you wonder if she did it on purpose to mess with your mind". Some reviewers commented that her lyrics were more refined and inward. According to NME's Hannah Mylrea, Spin's Bobby Olivier, and The Daily Telegraph's Neil McCormick, the album featured Swift's intimate personal narratives that delved deep into her state of mind. Hirsh commented that while the themes were a continuation of what Swift had explored, the album showcased a newfound maturity with "serene acceptance". Mikael Wood of the Los Angeles Times admired the storytelling lyrics and argued that they blurred the distinction between "what's drawn directly from Swift's real life and what's not." Hopper and Light considered the narrative-driven songwriting on Midnights an influence of Folklore and Evermore; the latter complimented Swift's ability to address a "broad canvas" of emotions that highlighted her mature perspective. For Clash's Matthew Neale, Midnights was a culmination of Swift's songcraft throughout past albums.
Reactions to the production were somewhat polarized; most were complimentary and deemed the sound tasteful. In laudatory reviews, Sheffield, Brittany Spanos from Rolling Stone, and Bilmes dubbed Midnights an "instant classic"; the lattermost called it "the pop album of the year". Ryan and Quinn said the album was a demonstration of masterful musical structures and experimentation; the former wrote that Swift effortlessly combined her sharp lyricism with new musical elements. Von Pip described the subdued production as elegant, while Johnston and Petridis regarded the sound as nuanced and restrained compared to the mainstream pop sound. McCormick dubbed the album a collection of "clever pop songs" but said it suggested Swift's uncertainty about whether to proceed with "intimate songcraft" or "a commercial juggernaut".
Less enthusiastic reviews complained that Swift and Antonoff's collaboration led to conformity. Jon Caramanica of The New York Times, Chris Richards of The Washington Post and Paul Attard of Slant Magazine deemed Midnights uninventive and too similar to Swift's past music. Moreland, Erlewine, and The Line of Best Fit's Paul Bridgewater agreed, but they complimented the album as cohesive. Powers appreciated some sonic experimentation that attempted to innovate Swift's first-person songwriting but felt that it sometimes had a "half-finished quality". For Carl Wilson of Slate and Spencer Kornhaber of The Atlantic, Midnights at first seemed dull but revealed texture and substance after multiple plays; Robert Christgau believed that this "textural" approach made it less tunefully defined than Swift's previous albums. Helen Brown of The Independent wrote that the "subtle melodies" took time to "sink their claws in" and brought a rich listening experience with "feline vocal stealth and assured lyrical control". Will Hodgkinson of The Times said that despite some "off-putting" vocal treatments, Midnights was an appealing "old-fashioned singer-songwriter album" with resonant songs.
Rankings
Midnights appeared on publications' lists of the best albums of 2022. It was featured in the top five by Rolling Stone, Billboard, the Los Angeles Times, People, PopMatters, and USA Today, and the top 10 by Hot Press, The Independent, musicOMH, and The Times. Publications that featured Midnights in the top 50 of their lists include BrooklynVegan, Clash, Consequence, Gaffa, The Guardian, The Line of Best Fit, NME, Paste, Slant Magazine, and Under the Radar. It was also included in unranked lists by AllMusic, British GQ, the Alternative Press, and Uproxx. On individual critics' lists, Midnights was ranked first by Willman and second by Sheffield.
Midnights received extensive press attention before and after its release. The Guardian's Laura Snapes commented that the album was "likely to hang around longer" than other "superstar releases" by Swift's contemporaries because of her popularity on streaming services and the positive public image she had curated since her 2017 album Reputation. In Fortune, Ashley Lutz argued that Swift's marketing strategy for Midnights proved she was a "business and marketing genius" akin to the Marvel Cinematic Universe superhero franchise. For Snapes and Billboard's Katie Atkinson, Midnights came at a point when the public became invested in Swift's music after the critical success and reevaluation she received with the 2020 albums Folklore and Evermore and the 2021 re-recordings of Fearless and Red.
Publications said the album's commercial success attested to Swift's longevity in the music industry. According to Billboard, it was the only album in 2022 that succeeded "evenly" across every consumption metric, namely streaming, album sales, and song downloads. Five Billboard journalists collectively agreed that Swift, upon Midnights' release, was "the biggest pop star in the world right now", and Yahr deemed 2022 a year of "all-Taylor all the time". Molanphy argued that by employing savvy business tactics that tackled the constantly evolving chart rules, she broke previously "unthinkable" records by the likes of the Beatles and Drake, which was "mind-blowing" for a musician in the "17th year" of her career. For The Guardian economics journalist Greg Jericho, it was an "amazing" feat that Swift remained culturally relevant "18 years into a recording career", a mark that surpassed the peak popularity of such musicians as the Rolling Stones, David Bowie, Bob Dylan, Bruce Springsteen, and U2.
Unterberger said the physical sales of Midnights were "not seen in decades", and Anna Nicolaou in the Financial Times said they were unseen since the "1990s boy bands" era, labeling Swift "the last pop superstar". The music publisher Matt Pincus called Swift "basically an intellectual property franchise [... like] a DC movie". Noting a 2021 article from The New York Times that asked "if Adele couldn't sell more than a million albums in a single week, could any artist?" after her album 30 missed the mark, Rolling Stone's Ethan Millman responded that Swift "has once again moved the goalposts regarding what the music industry can see as possible from a major pop star." Swift shared on The Tonight Show with Jimmy Fallon that she was astounded by the success: "I'm feeling very overwhelmed by the fans love for the record. I'm 32, so we're considered geriatric pop stars."
Billboard commented in November 2022 that although the commercial success of Midnights was undisputable, "the legacy of the album within [Swift's] catalog [...] remains to be seen." Molanphy observed that when the initial reviews were out, "few seem to think Midnights is Swift's very best album" and "nobody seems to agree on what [its] best or worst songs are." Within one year of its release, on the rankings of Swift's 10 studio albums, Midnights appeared fifth on NME and Entertainment Weekly and sixth on Paste, Spin, and Slant Magazine. In an October 2023 article for The Guardian, Snapes dubbed the album Swift's "first consolidation effort" that signaled "a more sustainable, experimental, adult kind of music career".
^Carr cited four songs to demonstrate this notion. The midnight imagery in "22" (2012) is youthful ("It feels like a perfect night for breakfast at midnight"), "Style" (2014) is sexy ("Midnight, you come and pick me up, no headlights"), "New Year's Day" (2017) is vulnerable ("I want your midnights"), and "The Last Great American Dynasty" (2020) is haunting (the protagonist is "seen on occasion/ pacing the rocks, staring out at the midnight sea").
^Swift had won Album of the Year with Fearless in 2010, 1989 in 2016, and Folklore in 2021
^Each year is linked to the article about the awards held that year, wherever possible.
^Swift began her recording career at 16 with her self-titled debut album in 2006. The discrepancy in years calculated by Molanphy (17) and Jericho (18) might be due to some misunderstandings.
^ 第三十四屆國際流行音樂大獎 [The 34th RTHK International Pop Poll Awards] (in Chinese (Hong Kong)). RTHK. Archived from the original on November 16, 2023. Retrieved January 13, 2024.
^"Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 43.Týden 2022 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved October 31, 2022.
Tribulski, Emily (2020–2021). "Look What You Made Her Do: How Swift, Streaming, and Social Media Can Increase Artists' Bargaining Power". Duke Law & Technology Review. 19: 91–121.
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