As of September 2016, the town has an estimated population of 2,611 and a density of 3.9 persons per km. The total area is 665.52 km.
Culture
Mascot
Minami-chan, the town's mascot
Minamifurano's mascot is Minami-chan (南ちゃん). She is a girl who wears a helmet resembling a curling rock and her clothes and hairclips resembles carrots and her bag resembles corn. She was unveiled in 2018.