Channel 5 remained under the ownership of trusts held by the Carter family until 1974 when the FCC passed a measure prohibiting the common ownership of newspapers and broadcast outlets in the same market. Among the combinations that were granted grandfathered protection by the agency were A.H. Belo's combination of The Dallas Morning News and WFAA-AM-FM-TV; and the Times Mirror Company's combination of KDFW-TV and the Dallas Times Herald. The Commission, however, declined the same for the Star-Telegram, WBAP-AM-TV, and KSCS (the former WBAP-FM), leaving the Carters with little choice but to break up their media empire. In January 1973, Carter Publications announced it would sell WBAP-TV to LIN Broadcasting for $35 million; the Star-Telegram, WBAP and KSCS, meanwhile, were sold to Capital Cities Communications. The sales were finalized in early May 1974; due to FCC rules in place then that prohibited separately owned broadcast properties based in the same market from using the same callsign, channel 5's call letters were subsequently changed to the current KXAS-TV on May 16 of that year.

In 1985, KXAS became the first television station in the Dallas–Fort Worth market to broadcast programming in stereo, when NBC began transmission in the format. On January 14, 1987, the broadcast tower at the station's transmitter in Cedar Hill was struck by a Navy F-4 Phantom that was performing training exercises as it was on approach to the Dallas Naval Air Station, clipping several guy-wires; KXAS, WFAA, and KDFW were all briefly knocked off the air for a few seconds immediately following the incident. The jet's two occupants survived as they had ejected themselves from the aircraft and parachuted to the ground before it crashed. KXAS improvised auxiliary transmission facilities at the nearby tower belonging to KXTX-TV (channel 39)—a tower that itself would collapse while undergoing maintenance in October 1996. Rather than continue sharing transmitter facilities shared with KDFW and WFAA (which co-owned the tower site), station management opted to build a new 1,400-foot (427 m)-tall facility to house its transmitter (the first such broadcast transmitter in Texas to utilize the improved circular, polarized dish to transmit its signal) a 1⁄4 mile (0.40 km) to the east of the old tower, on acres of land that had been owned by the station since the 1960s; the tower, which also houses transmitters for former sister radio stations KSCS and KBFB, was completed in 1989.

KXAS-TV had claimed themselves as "The Pioneer Television Station of the Great Southwest" (or "The Pioneer Station of the Great Southwest") in its sign-on and sign-off announcements during its four decades, but admitted to its true roots with WBAP with its 30th anniversary in 1978.

In 1993, LIN Broadcasting assumed operational responsibilities for independent station KXTX-TV through a local marketing agreement with the station's owner at the time, the Christian Broadcasting Network (CBN). Through the consolidation of that station's operations with Channel 5, KXTX began airing rebroadcasts of its 6 and 10 p.m. newscasts each weeknight as well as select first-run syndicated programs seen on KXAS.

On May 23, 1994, in an overall deal in which News Corporation also acquired a 20% equity interest in the company, New World Communications signed a long-term affiliation agreement with Fox, as part of the network's strategy to strengthen its affiliate portfolio (then composed mostly of UHF outlets with limited to no prior history as major network affiliates) after the National Football League (NFL) awarded it the television rights to the National Football Conference (NFC), a four-year contract that began with the 1994 NFL season, on December 18, 1993. One of the twelve television stations affiliated with either CBS, ABC or NBC that were involved in the deal was KDFW, which had been affiliated with CBS since it signed on in December 1949 and—along with CBS affiliate KTBC in Austin and ABC affiliate KTVI in St. Louis—was added to the agreement as a byproduct of New World's $717 million purchase of four stations owned by Argyle Television Holdings on May 26. With thirteen months left until CBS's contract with KDFW—which, as a result of the agreement with New World, would replace existing owned-and-operated station KDAF (channel 33, now a CW affiliate) as the market's Fox station, resulting in Fox Television Stations selling KDAF to Renaissance Broadcasting—was set to expire on July 1, 1995, KXAS was the first station that the network had approached to become its new Dallas-Fort Worth affiliate. LIN Broadcasting turned down the offer, in favor of signing a long-term deal that renewed its affiliation agreements with KXAS and NBC-affiliated sisters KXAN-TV in Austin, WAVY-TV in Norfolk and WOOD-TV in Grand Rapids; however as WFAA was already under contract with ABC through a multi-station agreement with Belo, this later prompted CBS to sign a deal with KTVT through an agreement it signed with Gaylord Broadcasting on September 14, 1994, in exchange for also switching its sister independent station in Tacoma, Washington, KSTW (now a CW owned-and-operated station), to the network. To this day, KXAS-TV remains the only station in the market to never change its primary affiliation.

In June of that year, following the $12.6-billion acquisition of majority owner McCaw Cellular Communications (which acquired a 52% interest in LIN in 1990 for $3.4 billion) by the AT&T Corporation in 1994, LIN Broadcasting announced that it would spin off seven of its eight television stations (including KXAS-TV) into a separate publicly traded corporate entity, the LIN Television Corporation. The following year in 1995, KXAS became the first commercial television station in Texas to launch a website, which provided news reports and information on the station's community initiatives and on-air staff members; the station expanded its Internet offerings in 1997, when it became the first television station in the Southwestern United States to deliver news alerts via e-mail.

In 1997, KXAS became the first television station in the Dallas–Fort Worth market to commit to launching a digital television signal; the station aired its first high-definition telecast on March 31 of that year, when it aired a Major League Baseball game between the Texas Rangers and the Chicago White Sox. Regular digital television transmissions commenced on November 1, 1998, when KXAS began full-time operation of its digital signal on UHF channel 41.

On October 23, 1997, LIN Television was acquired by Hicks, Muse, Tate & Furst (now HM Capital Partners) for $1.9 billion. In conjunction with the Dallas-based investment firm's submitted bid for the company on September 12, LIN contributed KXAS-TV to a joint venture with NBC Inc., in which the former sold a 76% majority equity interest in the station to NBC, which in turn would contribute a 24% share of San Diego owned-and-operated station KNSD (which NBC had purchased from New World Communications on May 22, 1996, in a $425 million deal that also included full ownership of existing affiliate WVTM-TV in Birmingham) to Hicks Muse, predicated on the firm acquiring and closing on its deal with LIN. The takeover and joint venture deals were completed on March 2, 1998, when NBC and LIN formally established Station Venture Holdings, LP to serve as the licensee of KXAS and KNSD.

As it held 79.62% controlling equity in the partnership, NBC assumed control of KXAS' operations by way of its NBC Television Stations subsidiary, which continued to control KNSD through its continued majority ownership of that station. Although not a traditional arrangement, NBC's assumption of majority control over KXAS made it a de facto owned-and-operated station; however as a consequence, the purchase of majority interest in Channel 5 resulted in the termination of its LMA with KXTX. In May 1998, the station changed its on-air branding to "NBC 5" and its newscast branding to NBC 5 Texas News (adapted from its 1989-1997 Texas News 5 branding, and later simplified to NBC 5 News in November 1999) in compliance with the branding conventions that the network had adopted for its O&Os, as had been done with sister station WMAQ-TV's rebranding to "NBC 5 Chicago" in September 1995.

On October 11, 2001, NBC Inc. purchased the Telemundo Communications Group from a consortium of Sony Pictures Entertainment, Liberty Media, and private equity firms BV Capital, Bastion Capital and Council Tree Communications for $1.98 billion (increasing to $2.68 billion prior to the sale's closure) and the assumption of $700 million in debt. The acquisition included rights to an existing purchase agreement for KXTX, which Telemundo had bought from Southwest Sports Television for $65 million on June 27. The integration of the Telemundo O&Os into NBC Television Stations caused KXTX and KXAS to become sister stations for the second time, although now under joint ownership as the third television station duopoly in the Dallas–Fort Worth market (after CBS owned-and-operated station KTVT and then-UPN affiliate KTXA (channel 21, now an independent station), and Univision owned-and-operated station KUVN (channel 23) and KSTR-TV (channel 49), the latter of which became a charter affiliate of TeleFutura on January 14, 2002). As a byproduct of the purchase, NBC converted KXTX—which subsequently integrated its operations into KXAS's Broadcast Hill facilities—into a Telemundo owned-and-operated station on January 1, 2002, taking over the local affiliation rights from KFWD (channel 52, now an affiliate of ShopHQ), which had been affiliated with the network since its sign-on in September 1988.

KXAS-TV launched a digital subchannel on virtual channel 5.2 in February 2005, which originally served as a charter affiliate of NBC Weather Plus (known as "NBC 5 Weather Plus"), a co-owned 24-hour weather-focused network featuring a mix of local and national current weather observations and forecasts as well as pre-recorded local weather updates conducted by the station's meteorologists. On December 23, 2008, three weeks after the network ceased operations on December 1, the subchannel was reformatted as part of the network's successor service NBC Plus, an automated service featuring local weather information powered using the Weather Plus graphics platform, alongside audio from NOAA Weather Radio station KEC55 in Fort Worth, and alternately from KEC56 in Dallas.

On January 1, 2009, KXAS launched a tertiary subchannel on virtual channel 5.3, which served as a charter over-the-air affiliate of Universal Sports. Universal Sports converted to a cable- and satellite-exclusive service on December 31, 2011, dropping its over-the-air subchannel affiliations and resulting in KXAS removing the 5.3 subchannel from its signal. The station would later re-activate the subchannel as an affiliate of LX in May 2020.

KXAS-TV shut down its analog signal, over VHF channel 5, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its transition period UHF channel 41, using virtual channel 5. Through its participation as a SAFER Act "nightlight" broadcaster, KXAS kept its analog signal on the air starting with a brief test pattern at noon that day, followed by a loop of public service announcements from the National Association of Broadcasters (NAB) to inform viewers of the digital transition. The analog signal remained in lame-duck operation until June 26.

On November 19, 2009, a fire in the electrical room of the station's Broadcast Hill studios knocked both stations off the air. Fire alarms were activated throughout the facility at 9:30 p.m. that evening, which resulted in staff members being evacuated from the studio; this resulted in the disruption of that evening's scheduled broadcasts of the 10 p.m. newscasts seen respectively on KXAS and KXTX. On February 12, 2013, LIN Media chose to withdraw its interest in the Station Venture Operations joint venture as part of a corporate reorganization. Through the dissolution of the arrangement, NBC gained full ownership of KXAS and regained exclusive ownership in KNSD.

On May 4, 2011, KXAS-DT2 became an affiliate of NBC Nonstop (under the branding "NBC DFW Nonstop"), a programming format exclusive to the subchannels of NBC's O&Os that featured a mix of originally-produced news and lifestyle programming and rebroadcasts of KXAS's newscasts; NBC Nonstop was relaunched as the classic television network Cozi TV on December 20, 2012.

In June 2012, NBCUniversal announced plans to construct a new 75,000-square-foot (6,968 m) facility in Fort Worth (located at the CentrePort Business Park on the former site of Amon Carter Field) to house KXAS, KXTX and NBCUniversal's other Dallas-based operations (including the Dallas news bureau operated by NBC News). Construction of the facility began that month, and was completed in September 2013, with the building formally opening on September 30. The facility incorporates four production studios; three control rooms that relay high definition content; a combined media asset management center and newsroom production suite for managing and editing content; and an expanded weather center within the production studio housing KXAS' main news set that contains upgraded software systems, an expert desk and two 80-inch (203 cm) touchscreen monitors; the station's traffic and sales departments, which were previously in separate areas of the Broadcast Hill studios, were also placed adjacent to the newsroom. The sales and marketing departments of the television stations, and NBC's ArtWorks graphics firm began migrating their operations to the facility in early October of that year; all other operations—including the news departments of KXAS and KXTX—moved to the Carter Boulevard studio by November 1, ending KXAS's 65-year tenure at Broadcast Hill. Three of the conference rooms at the station are each themed to honor pioneers at Channel 5: one for station founder Amon Carter, one for original chief meteorologist Harold Taft, the other for remaining original station employee and on-air talent, Bobbie Wygant.

On March 14, 2018, it was announced that the station's parent NBC Owned Television Stations and telecommunications giant T-Mobile US have entered into an agreement to accelerate of relocating their 600 MHz spectrum of the station to its new frequency at the end of May, instead of the original FCC deadline of June 21, 2019; a year ahead of its original deadline. The station reallocated to UHF channel 24 in phase zero of the repack, rather than the originally scheduled phase three of the repack. KXAS-TV was one of nearly 1,000 television stations that changed their digital signal allocation in the spectrum repack that was finished on July 3, 2020. The station completed its move to UHF channel 24 in the morning of May 30, 2018.

From 1970 to 1997 (with the AFL–NFL merger), KXAS aired Dallas Cowboys games in which they played host to an AFC opponent at Texas Stadium (two games each year for the station [including their Thanksgiving games in some years]; prior to 1970, all Cowboys games were exclusively broadcast on KDFW [then KRLD-TV]); during this time, they aired five of the Cowboys' Super Bowl appearances (Super Bowls V, XIII, XXVII, XXVIII, and XXX [the latter three were won by the Cowboys]). Since 2006, the station airs Cowboys games when they play on NBC's Sunday Night Football. The station also aired any Dallas Stars games as part of NBC's NHL broadcast contract from 2006 to 2021; this included the team's appearance in the 2020 Stanley Cup Finals. Channel 5 also aired Texas Rangers games as part of NBC's broadcast contract with Major League Baseball from their arrival in 1972 until 1989, and again for the postseason only from 1994 to 2000. The station also carried any Dallas Mavericks games as part of NBC's broadcast contract with the NBA from 1990 to 2002.

As of September 2020, KXAS presently broadcasts 37+1⁄2 hours of locally produced newscasts each week (with six hours each weekday, four hours on Saturdays, and 3+1⁄2 hours on Sundays). In addition, the station also produces the half-hour political discussion program Lone Star Politics, which debuted in 2014 and airs at 8:30 a.m. after its Sunday morning newscast. Before the move to its current studio and offices on Amon Carter Boulevard, KXAS maintained a Dallas news bureau located on McKinnon Street in central Dallas.

Channel 5's news department launched with the station on September 29, 1948. Originally titled The Texas News (a title that was used in varied forms for four decades, later as Area Five Texas News from 1974 to 1978 and as Texas News 5 from 1991 to 1998), the program maintained a newsreel format for the news department's first 21 years of operation, continuing long after most television stations had switched to a primarily studio-based production structure for their newscasts. The Texas News was the highest-rated local television program in the United States during the station's early years and earned the first of what would be six RTNDA national awards for "Best Local Newscast" during its first year on the air; however, ratings for the program began to decline in the late 1960s amid competition from Dallas-based KRLD-TV and WFAA, which utilized a live-on-tape format that mixed filed reports with anchored segments presented in-studio.

The station's news broadcasts – which originally aired only in the evening until the launch of a midday newscast in 1972 – began implementing a hosted format in 1967, when Bob Schieffer and Russ Bloxom joined the station as anchors for The Texas News, appearing on camera ahead of and after the newsreel segments. The program officially converted to a live-on-tape broadcast on August 1, 1969. Concurrent with the station's move to The Studios at DFW, KXAS donated its collection of news footage shot for The Texas News from the 1950s through the 1970s to the University of North Texas Libraries in Denton in November 2013; the film reels and accompanying script images were digitized by the university for availability to the public via the library's digital preservation network.

The station has long been well known in the Dallas–Fort Worth market for the longevity of its anchors and reporters, with many having worked at Channel 5 for at least ten years. Among them Roberta "Bobbie" Wygant (the longest-tenured television personality in Texas and the first broadcaster in the Southwestern United States to present theater and movie reviews on television, who joined the station in 1948 as an entertainment reporter and later hosted various local programs, including Entertainment and the Arts and the newsmagazine Inside Area 5), Phil Wygant (who worked as an anchor/reporter from 1948 until he was laid off following LIN Broadcasting's acquisition of the station in 1974), Jack Brown (who served as a reporter from 1958 to 1980), Russ Bloxom (who served a lead news anchor from 1967 to 1979) and Jane McGarry (who served as an anchor and reporter from 1982 until she stepped down in July 2012, following her arrest on a misdemeanor DWI charge).

KXAS is known within the Dallas–Fort Worth market for its weather coverage; it claims to be the first television station to have hired only full-time meteorologists, when it hired American Airlines staff meteorologists Harold Taft, Bob Denney and Walter Porter as hosts of Weather Telefacts, a 15-minute nightly series that debuted on October 31, 1949, as the first televised weather forecast program in the United States, which in addition to providing forecasts, explained to viewers complicated aspects of meteorological concepts.

Taft—the first television meteorologist west of the Mississippi River, who concurrently served as an overnight weathercaster for WBAP (AM), where he was coined as "The World's Greatest Weatherman" by overnight personality Bill Mack—became the most prominent of the three initial meteorologists. He was known for using self-hand-drawn weather maps incorporating isobars and upper-level atmospheric diagrams to illustrate his forecasts, which were eventually replaced by computerized graphics in November 1982, and developed the concept of trained "weather watchers", volunteer observationalists from surrounding counties who gathered up-to-date weather data. His popularity among viewers led to a successful grassroots campaign (which included threats of advertising boycotts by area businesses) urging KXAS station management to retain Taft after plans to replace him became public in 1983. Taft held the record as the state's longest-serving television meteorologist, having served as chief meteorologist at WBAP-TV/KXAS for 41 years until his retirement on August 30, 1991, one month prior to his death from stomach cancer. Harold Taft's memorial service was carried live by Channel 5. David Finfrock, who first joined KXAS in 1976 as a meteorologist for its weekend evening newscasts, subsequently took over as chief weather anchor. Finfrock has since eclipsed the length of Taft's tenure as an on-air meteorologist. In 1993, KXAS became the first television station in the United States to implement a Local Weather Station structure, a network of sensors that relayed real-time weather observations.

On June 16, 1966, Channel 5 became the first television station in Texas to present all of its news film footage in color. In 1967, Fort Worth native Bob Schieffer began his broadcast career at WBAP-TV as a reporter and anchor of the station's 10 p.m. newscast. After leaving the station in 1971, Schieffer went on to Washington, D.C. to work as a reporter for independent station WTTG (now a Fox owned-and-operated station) and the now-defunct Metromedia news service, then embarked on a long career with CBS News that lasted until his retirement from full-time broadcasting in August 2015 and continued thereafter in a contributing role. In February 1970, WBAP-TV debuted the first locally produced television newsmagazine, Texas '70s, a monthly half-hour program showcasing feature reports focusing on the culture of Texas.

On January 25, 1986, a KXAS news crew was assigned to cover a standoff started by 40-year-old Thomas E. Stephens, when he barricaded himself inside an Arlington 7-Eleven store where his estranged wife, Patricia (who filed divorce papers that Thomas was served with the day before), had managed. Believing she had initiated the idea of the divorce to Patricia, Thomas fatally shot her roommate and store clerk, Terry Palmer, and wounded fellow employee Craig Talley; Patricia later snuck out of the store's front door as Thomas talked to a hostage negotiator over the phone. Around 6:40 p.m., during an update on the standoff within the extended 6 p.m. newscast as a live shot outside the store was being shown, the videographer on-scene captured Thomas coming out and killing himself with a .357-caliber pistol, ending the seven-hour standoff. Weekend anchor Mike Snyder, who joined KXAS in 1980 and served as the main anchor of the weeknight newscasts from 1992 until he retired from broadcasting in 2013, issued an on-air apology to viewers for the live broadcast of the suicide.

In 1989, KXAS became the first television station in Texas to implement closed captioning for its newscasts. In 1993, KXAS-TV launched the "Public Defenders", an investigative reporting unit (consisting of reporters Sabrina Smith, Mike Androvett, and Marty Griffin) that conducted investigations into businesses that have ripped off local consumers and uncovered various consumer scams as an ongoing segment during the 10 p.m. newscast until 1999. On March 28, 2000, the tower camera based in Sundance Square in Fort Worth caught footage of a multiple-vortex F3 tornado that struck the city's downtown area. Master control operators cut to footage of that tornado as it tracked northeastward through central Fort Worth; after a tornado warning was issued for Tarrant County, chief meteorologist David Finfrock—who was in the middle of a weather segment during that evening's 6 p.m. newscast—warned viewers about the damaging tornado through on-air illustration via the live camera footage. The station also became notable for an impromptu moment on August 9, 2002, when during a wildlife segment featured on its late-morning newscast, then-anchor Michael Scott got spooked by a gecko that was to be presented later in the segment, which jumped onto him from a nearby table; the clip eventually became one of the earliest viral videos, when it was circulated on YouTube and other video sharing websites later that decade.

On September 7, 2007, KXAS-TV became the second television station in the Dallas–Fort Worth market (after WFAA) to begin broadcasting its local newscasts in high definition. Segments conducted in-studio were initially the only content that was broadcast in the format, with field video footage being transmitted in 16:9 widescreen standard definition, before upgrading to HD in concurrence with the move to The Studios at DFW in September 2013. On January 16, 2009, as part of a Local News Service agreement that had earlier been formed between NBC Owned Television Stations and Fox Television Stations, KXAS began sharing its news helicopter (branded as "Chopper 5") with Fox owned-and-operated station KDFW, with the two stations pooling footage from the helicopter during breaking news coverage.

Historically since the 1970s, KXAS has placed second or third overall in local news viewership, behind longtime leader WFAA and KDFW. According to the local Nielsen ratings for the February 2011 sweeps period, KXAS placed second in the 6 a.m. time period among total viewers and adults age 25–54 years old; this in direct comparison to the same time period the year before, when it placed first in that timeslot, aided by NBC's coverage of the 2010 Winter Olympics in Vancouver. KXAS placed third at 5 p.m. among total viewers and adults 25–54, in last place at 6 p.m. among both total viewers and with adults 25–54, and placed third at 10 p.m. with total viewers and last with 25- to 54-year-olds.

For the May 2011 sweeps period, the 10 p.m. newscast placed last among adults 25–54 and in third with total viewers (overall, all four stations showed year-to-year gains in total viewers while only KXAS was down slightly among 25-to-54-year-olds); the station's morning newscast had placed third in both demographics. In total viewers, the 5 and 6 p.m. newscasts also finished in last place among the Metroplex's late newscasts, though the 5 p.m. newscast was in third (behind KTVT) in the 25- to 54-year-old demographic (the 6 p.m. newscast placed last behind KTVT among adults 25–54). The morning newscast was the only local news program on KXAS to rank above third place in total viewership (though it, along with KTVT and WFAA's morning newscasts all lost viewers in both key demos to KDFW, which ranked first).

On June 20, 2016, KXAS began to implement the "Look N" graphics package designed for NBC's owned-and-operated stations by NBC ArtWorks, placing the station under the graphical standardizations applied to its fellow O&Os for the first time since 2012 (the "Look G" package used by KXAS from 2012 to 2014 has since been used by Nexstar Broadcasting Group for its NBC affiliates, including those in nearby markets such as KFDX-TV in Wichita Falls and KRBC in Abilene) and makes reference to the trademarking of the "Texas Connects Us" slogan that KXAS has used since 2012 (one of a handful of station slogans to have received trademark approval by the U.S. Patent and Trademark Office for exclusive and/or licensing use). On July 9, 2016, the station expanded its Saturday 6 p.m. newscast to an hour with a half-hour extension at 6:30 p.m.

On May 13, 2017, KXAS-TV added an extra half-hour to its weekend morning newscast at 5:30 a.m.

On June 29, 2021, beginning with the 4 p.m. newscast, KXAS officially switched to the new graphics package entitled "Look S", just two days after sister station KNBC in Los Angeles switched to the new graphics package and a week after WMAQ-TV in Chicago debuting it. Meanwhile, the "Texas Connects Us" slogan appears in the opening sequence instead of the usual "NBC" text unlike to the former two.

The station has received criticism in recent years for its handling of weather coverage, particularly during sporting events. Channel 5 waited six minutes before cutting into a 2019 Cowboys Sunday Night Football game with a warning about a tornado that had touched down within the market. Station management admitted that they had erred in not immediately breaking away from the game for a potentially life-threatening situation. Conversely, in 2024, KXAS interrupted the end of a playoff game between the Los Angeles Rams and Detroit Lions for a report about light snowfall. According to weather anchor Rick Mitchell, that segment was supposed to air on a subchannel and not the main NBC channel. "It was not our intention to ruin the end of the game," he said in apologizing for the mix-up.

• Matt Barrie – sports anchor (now at ESPN)
• Gretchen Carlson – anchor/reporter (formerly anchor at Fox News Channel)
• Marc Fein – anchor (2011–2019)
• Lillard Hill – anchor (1948–1954; later Burma Desk Director and World Wide English Editor for Voice of America)
• Calvin Hughes – anchor/reporter (1995–1999; now at WPLG in Miami)
• Karen Hughes (then, Karen Parfitt) – reporter (now global vice-chair of Burson-Marsteller)
• Jane Jayroe – anchor/reporter (1980–1984; later anchor at KFOR-TV and KOCO-TV in Oklahoma City, and director of the Oklahoma Travel and Tourism Board)
• Boyd Matson – reporter (1970–late 1970s; later host of National Geographic Explorer; now host of PBS' Wild Chronicles)
• David Ono – reporter (1990s, now at KABC-TV in Los Angeles)
• Scott Pelley – reporter (now at CBS News as correspondent for 60 Minutes)
• Charlie Rose – host of The Charlie Rose Show and The Baxters (1979–1980; was recently host of CBS This Morning and Charlie Rose)
• Bob Schieffer – anchor/reporter (later with CBS News as host of Face the Nation, and now as a political contributor)
• Harold Taft – meteorologist (1949–1991; deceased)
• Joe Tessitore – sports anchor (now at ESPN)

The station's signal is multiplexed:

Wikimedia Commons has media related to KXAS-TV.

• Official website