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The club's home colours are a black and white striped shirt. Shorts and socks are usually black with white trim, though white socks are sometimes worn. Newcastle's colours at the outset were generally the home kit of Newcastle East End, comprising plain red shirts with white shorts and red socks. In 1894, the club adopted the black and white striped shirts, which had been used as the reserve team's colours. These colours were chosen for the senior team because they were not associated with either of the two teams United were merged from. They played in grey shorts until 1897, and between 1897 and 1921, they played in blue shorts before adopting the black shorts they play in now.

United's away colours have changed a number of times over the years. They played in white shirts and black shorts from 1914 until 1961, and then white shorts until 1966. They then played in yellow shirts and blue shorts for the 1967–68 season, but from 1969 to 1974 played in all red with an all blue third kit. In 1974, they returned to a yellow shirt, which they played with various coloured shorts until 1983. They played in all grey from 1983 to 1988, before once again returning to the yellow kit until 1993. Since 1995, the away kit has changed frequently and has not been the same for more than a single season.

The current club crest was first used in the 1988–89 season. The crest includes elements from the coat of arms of the city of Newcastle upon Tyne – the two sea horses representing Tyneside's strong connections with the sea, the castle representing the city's keep. The city's coat of arms were first embroidered on the team's shirts in 1969 and worn as standard until 1976. A scroll at the bottom featured the city's motto in Latin; fortiter defendit triumphans which translates into English as "triumphing by brave defence". From 1976 until 1983, the club wore a specific badge which was developed to wear in place of the city's coat of arms. The design was of a circular shape, which featured the club's name in full, it contained a magpie standing in front of the River Tyne with the historic keep of Newcastle in the background. A more simplistic design followed in 1983, featuring the initials of the club's name, NUFC with the small magpie used in the previous crest within the horizontally laid "C,"; this logo was relatively short lived and was discontinued after 1988.

In May 2013, Newcastle announced a sponsorship which featured the Wonga.com logo on kits. This attracted criticism from many Newcastle supporters. In July 2013, it was reported that Newcastle striker and practising Muslim Papiss Cissé refused to wear any official kit or training wear with reference to Wonga.com as it did not align with his religious beliefs. The matter was later resolved.

On 15 May 2017, the home shirt for the 2017–18 season was revealed, featuring the logo of new sponsors Fun88. The shirt was shown to include a gold and silver commemorative crest to mark the club's 125th football season, based on the city's coat of arms. It was also announced that the kit would feature red numbers for the first time since the 1992–93 season.

Newcastle United's current kit sponsor is Sela, a deal that started in 2023. Previous kit sponsors include Newcastle Breweries (1980–1986), Greenall's Beers (1986–1990), McEwan's Lager and Newcastle Brown Ale (1990–2000), NTL (2000–2003), Northern Rock (2003–2012), Virgin Money (2012–2013), Wonga.com (2013–2017), and Fun88 (2017–2023).

Newcastle United's current kit manufacturer is Adidas, in a deal that started in 2024. Previous kit manufacturers include Bukta (1974–1975, 1976–1980), Umbro (1975–1976, 1980–1993), Asics (1993–1995), Adidas (1995–2010, 2024–present), Puma (2010–2021), and Castore (2021–2024).

Newcastle United's current sleeve sponsor is Noon, in a deal that started in 2022. Previous sleeve sponsors include MRF Tyres (2017–2018), StormGain (2019–2020), ICM.com (2020–2021), and Kayak (2021–2022).

Other current team sponsors include Fun88, BetMGM, Carling, Monster Energy, Sportsbet.io, InPost, Fenwick and Saudia.

Throughout Newcastle United's history, their home venue has been St James' Park, the oldest and largest football stadium in North East England, as well as the seventh-largest football stadium in the Premier League. It has hosted 11 international football matches at senior level, the first in 1901 and the most recent in 2024. It was used as a venue for both the 2012 Summer Olympics and the 2015 Rugby World Cup and has been a regular venue for Rugby League's Magic Weekend, attracting record crowds.

Football had been played at St James' Park as early as 1880, the ground being occupied by Newcastle Rangers, before becoming the home of Newcastle West End in 1886. Its lease was then bought by Newcastle East End in 1892, before they changed their name to Newcastle United. At the turn of the 20th century, the ground's capacity was given as 30,000 before being redeveloped between 1900 and 1905, increasing the capacity to 60,000 and making it the biggest stadium in England for a time. For most of the 20th century, the stadium changed very little, despite various plans for development of the ground. The old West Stand was replaced with the Milburn Stand in 1987, the Sir John Hall Stand replacing the Leazes End in 1993, and the rest of the ground renovated making the ground a 37,000 capacity all-seater stadium. Between 1998 and 2000, double tiers were added to the Milburn and Sir John Hall stands to bring the venue up to its current capacity of 52,305.

In October 2009, Ashley announced that he planned to lease the name of the ground in a bid to increase revenue, and in November the stadium was temporarily renamed sportsdirect.com @ St James' Park Stadium. This name was only supposed to be used until the end of the 2009–10 season, but lasted until November 2011. On 10 November 2011, the club officially changed the name of the stadium to the Sports Direct Arena, although this was an interim name to showcase the sponsorship capabilities of the stadium. The company, owned by Ashley, was not paying anything for the deal. In October 2012, payday loan company Wonga.com became Newcastle United's main commercial sponsor and purchased the stadium naming rights but restored the St James' Park name.

Following the conclusion of the 22/23 season, a small allocation of seating in between the East stand and Gallowgate end were converted into Safe standing zones meaning that for the first time since 1993 St James' Park is no longer an all-seater stadium much like many other Premier League grounds.

In July 2023 it was confirmed that following the re-purchase of Strawberry Place, plans for a new fan zone outside the Gallowgate End had been submitted. It will be built in partnership with Stack and Sela (The clubs front of shirt sponsor).

Since 1982, the stadium has been served by St James Metro station on the Tyne and Wear Metro. The station is decorated in a black and white colour scheme, with archive photographs of the club's players.

The club's current training ground is the Newcastle United Training Centre, located at Darsley Park, which is north of the city at Benton. The facility was opened in July 2003.

Following the club's ownership takeover in 2021, the Training Centre was renovated extensively, with a new reception area, restaurant, players' lounge, presentation suite, offices, medical facility, dressing room and hydrotherapy unit all constructed.

Newcastle United was set up as a private company limited by shares on 6 September 1895. The club traded in this way for much of the 20th century, dominated by McKeag, Westwood and Seymour family ownership, until April 1997, when John Hall, who bought 72.9% of the club for £3 million in 1991, floated the club on the stock exchange as a public limited company, with less than half the shares sold to the Hall family and the majority holding going to his business partner Freddy Shepherd. Later that year, Hall stepped down as chairman and was replaced by Shepherd, with the Hall family represented on the board by John's son Douglas. In December 1998, after buying a 6.3% stake in the club for £10 million, the media group NTL had considered a full takeover of the club. This was later dropped after the Competition Commission, established in April 1999, expressed concerns about football clubs being owned by media companies.

In 2007, businessman Mike Ashley purchased the combined stakes of both Douglas and John Hall, 41% share in the club, through a holding company St James Holdings, with a view to buy the rest. Upon purchasing this share, he appointed Chris Mort as chairman, while gaining more shares, owning 93.19% of the club by 29 June 2007. This figure reached 95% on 11 July 2007, forcing the remaining shareholders to sell their shares.

After completing the purchase of the club, Ashley had announced that he planned to sell the club on three occasions. The first occurred after fan protests over the resignation of Kevin Keegan in September 2008, when Ashley stated, "I have listened to you. You want me out. That is what I am now trying to do." However, he took it off the market on 28 December 2008 after being unable to find a buyer. On 31 May 2009, it was reported that Ashley was attempting to sell the club again. On 8 June 2009, Ashley confirmed that the club was up for sale at an asking price of £100 million. By the end of August 2009, the club was back off the market. On 16 October 2017, Newcastle United announced that Ashley had once again put the club up for sale, reporting that he hoped that a deal could be concluded by Christmas 2017.

In April 2020, it was widely reported that a consortium consisting of Public Investment Fund, PCP Capital Partners and RB Sports & Media, was finalising an offer to acquire Newcastle United. The proposed sale prompted concerns and criticism, such as arguments considering it sportwashing of Saudi Arabia's human rights record, as well as ongoing piracy of sports broadcasts in the region.

In May 2020, two Conservative MPs called upon the government to scrutinise aspects of the deal, with Karl McCartney calling for the sale to be blocked, and Giles Watling calling upon the Department for Digital, Culture, Media and Sport (DCMS) to hold an oral evidence session regarding sports piracy in Saudi Arabia. In May 2020, The Guardian reported that the Premier League had obtained a report from the World Trade Organization (published publicly the following month), which contained evidence that Saudi nationals had backed beoutQ – a pirate broadcaster carrying the beIN Sports networks in the region since the Qatar diplomatic crisis. In June 2020, The Guardian reported that Richard Masters, who appeared in front of the DCMS, had hinted the possible takeover of Newcastle United was close to completion. The MPs warned it would be humiliating to allow a Saudi Arabian consortium to take charge given the country's record on piracy and human rights.

In July 2020, The Guardian reported that Saudi Arabia's decision to ban beIN Sports broadcast from operating in the nation had further complicated the takeover of Newcastle United. On 30 July 2020, Saudi Arabia announced its withdrawal from the Newcastle deal, stating "with a deep appreciation for the Newcastle community and the significance of its football club, we have come to the decision to withdraw our interest in acquiring Newcastle United Football Club". The group also stated that the "prolonged process" was a major factor in them pulling out. The collapse of the takeover was met with widespread criticism from Newcastle fans, with Newcastle MP Chi Onwurah accusing the Premier League of treating fans of the club with "contempt" and subsequently wrote to Masters for an explanation.

Despite the consortium's withdrawal, disputes over the takeover continued. On 9 September 2020, Newcastle United released a statement claiming that the Premier League had officially rejected the takeover by the consortium and accused Masters and the Premier League board of "[not] acting appropriately in relation to [the takeover]", while stating that the club would be considering any relevant legal action. The Premier League strongly denied this in a statement released the next day, expressing "surprise" and "disappointment" at Newcastle's statement.

On 7 October 2021, the Public Investment Fund, PCP Capital Partners and RB Sports & Media confirmed that they had officially completed the acquisition of Newcastle United. An investigation in May 2022 by The Guardian claimed that the British government of Boris Johnson was involved in Saudi Arabia's takeover of Newcastle United. In April 2021, it was revealed that Saudi Crown Prince Mohammed bin Salman had warned Johnson in a text message, stating that the Premier League's decision would impact on UK-Saudi diplomatic relations. Following the warning, Johnson had appointed his special envoy for the Gulf, Edward Lister, to take up the case. It was later reported that Johnson's extensive efforts also involved the Minister of Investment Gerry Grimstone, who held discussions with the Premier League chairman Gary Hoffman and Saudi representatives well-connected with MBS' office. The UK Government and Johnson said they were not involved in the Saudi takeover. After Premier League's approval, Hoffman informed the 20 English Football clubs that there was extensive pressure from the government; he said the decision was not influenced by it. A separate report revealed that despite the US' conclusion that Jamal Khashoggi's assassination was ordered by Saudi's Prince Mohammed, he was able to avert the owners' and directors' test of the Premier League. Human Rights Watch (HRW), a campaign group, has accused the Saudi government of using football, motor racing, and golf for sportswashing. As reported by Josh Noble, a sports editor for the Financial Times, HRW defines sportswashing as "an effort to distract from its serious human rights abuses by taking over events that celebrate human achievement".

The Premier League had agreed to the Saudi PIF takeover of Newcastle, following "legally-binding assurances" that the Saudi state will have no control over the club. However, in February 2023, court documents published in the US claimed that the PIF is "a sovereign instrumentality of the Kingdom of Saudi Arabia", and that the PIF governor and Newcastle's chairman Yasir Al-Rumayyan is "a sitting minister of the Saudi government". Following that, Amnesty international, which already criticised Saudi of sportswashing, pushed Premier League to re-examine the Saudi PIF takeover of the club. In March 2023, Richard Masters expressed his doubts to a committee of lawmakers, stating that he was unsure if Premier League had launched the investigation. In October 2024 the Premier League said it will not review the Saudi deal.

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Newcastle United Foundation is an independent charity established by the club in summer 2008. It seeks to encourage learning and promote healthy living amongst disadvantaged children, young people and families in the North East region, as well as promoting equality and diversity. The charity moved into its state-of-the art ‘NUCASTLE’ building in the Arthur's Hill area of the city in 2021. Open seven days a week, NUCASTLE combines community space with education and wellness facilities, including activity and state-of-the-art cycling studios, specialist STEM room, esports room, four-court sports hall, accessible changing areas, event and meeting spaces, offices and more.

The Foundation's commitment, along with a similar foundation run by West Bromwich Albion, the unique relationship that Aston Villa has with Acorns Children's Hospice and Tottenham Hotspur has with SOS Children's Villages UK, are some leading examples of commitment in the highest level of football to responsibility and change in the communities in which they work and who enrich them through their support and ticket sales. The work of these clubs, and others, is changing the way professional sport interacts with their communities and supporters.

In December 2012, the club announced that it had become the world's first carbon positive football club.

Newcastle United's supporters are known for being some of the most passionate football fans in the world. In 2016, supporters founded the Wor Flags group, which continues to produce large and unique flag, banner and tifo displays at St James' Park. The group is entirely fan-funded.

The club's strongest supporter base is in the North East, but supporters' clubs can be found in many countries across the world. The club's nickname is The Magpies, while the club's supporters are also known as the Geordies or the Toon Army. The name Toon originates from the Geordie pronunciation of town. In a 2004 survey by Co-operative Financial Services, it was found that Newcastle United topped the league table for the cost incurred and distance travelled by Newcastle-based fans wishing to travel to every Premier League away game. The total distance travelled for a fan to attend every away game from Newcastle was found to be equivalent to a round-the-world trip. In the 2016–17 season, while in the second tier, Newcastle recorded an average attendance of 51,106.

The club's supporters publish a number of fanzines including True Faith and The Mag, along with NUFC.com, which was established in 1996. They set up Newcastle United Supporters Trust in September 2008, aiming to "represent the broad church of Newcastle United's support." In addition to the usual English football chants, Newcastle's supporters sing the traditional Tyneside song "Blaydon Races". Prior to each home game the team enters the field to "Going Home", the closing song of the 1983 film Local Hero, written by Newcastle supporter and Dire Straits founder Mark Knopfler.

In 1998, The Police founder and Newcastle fan Sting wrote a song in support of Newcastle, called "Black and White Army (Bringing The Pride Back Home)" (sung by Ryan Molloy). In 2015, some Newcastle fans boycotted games in protest of club management by Mike Ashley, and they were supported by famous club fans like Sting and Jimmy Nail.

Traditionally, Newcastle's main rivals are Sunderland, against whom the Tyne–Wear derby is competed, along with Middlesbrough, with whom they compete in the Tyne-Tees derby.

As of the 2024–25 season, Newcastle United have spent 93 seasons in the top-flight. They are eighth in the all-time Premier League table and have the ninth-highest total of major honours won by an English club with 11 wins. The holder of the record for the most appearances is Jimmy Lawrence, having made 496 first team appearances between 1904 and 1921. The club's top goalscorer is Alan Shearer, who scored 206 goals in all competitions between 1996 and 2006. Andy Cole holds the record for the most goals scored in a season: 41 in the 1993–94 season in the Premier League. Shay Given is the most capped international for the club, with 134 appearances for the Republic of Ireland.

The club's widest victory margin in the league was in the 13–0 win against Newport County in the Second Division in 1946. Their heaviest defeat in the league was 9–0 against Burton Wanderers in the Second Division in 1895. The club's longest number of consecutive seasons in the top flight of English football was 32 from 1898 to 1899 until 1933–34.

Newcastle's record home attendance is 68,386 for a First Division match against Chelsea on 3 September 1930. The club's highest attendance in the Premier League is 52,389, in a match against Manchester City on 6 May 2012. Newcastle lost the game 2–0. The highest transfer fee received for a Newcastle player is £35 million, from Liverpool for Andy Carroll in January 2011 & from Nottingham Forest for Elliot Anderson in June 2024, while the most spent by the club on a player is £63 million for Alexander Isak from La Liga side Real Sociedad in August 2022.

As of 8 August 2024

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player 1 GK  SVK Martin Dúbravka 2 DF  ENG Kieran Trippier (vice-captain) 4 DF  NED Sven Botman 5 DF  SUI Fabian Schär 6 DF  ENG Jamaal Lascelles (club captain) 7 MF  BRA Joelinton 8 MF  ITA Sandro Tonali 9 FW  ENG Callum Wilson 10 MF  ENG Anthony Gordon 11 MF  ENG Harvey Barnes 13 DF  ENG Matt Targett 14 FW  SWE Alexander Isak 17 DF  SWE Emil Krafth 18 FW  DEN William Osula 19 GK  GRE Odysseas Vlachodimos

No. Pos. Nation Player 20 DF  ENG Lewis Hall 21 DF  ENG Tino Livramento 22 GK  ENG Nick Pope 23 MF  ENG Jacob Murphy 24 MF  PAR Miguel Almirón 25 DF  ENG Lloyd Kelly 26 GK  ENG John Ruddy 28 MF  ENG Joe Willock 29 GK  ENG Mark Gillespie 33 DF  ENG Dan Burn 36 MF  ENG Sean Longstaff 37 DF  IRL Alex Murphy 39 MF  BRA Bruno Guimarães (team captain) 67 MF  ENG Lewis Miley

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player 12 DF  NIR Jamal Lewis (at São Paulo until June 30, 2025) 30 DF  SCO Harrison Ashby (at Queens Park Rangers until June 30, 2025)

No. Pos. Nation Player 40 MF  ENG Joe White (at MK Dons until June 30, 2025)

The following players have previously been in the first team squad:

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player — MF  JAM Isaac Hayden

The following Under-21 players have previously been named in a Newcastle United squad for a competitive match:

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No. Pos. Nation Player 38 MF  ENG James Huntley 44 FW  ENG Ben Parkinson 49 MF  NOR Travis Hernes

No. Pos. Nation Player 73 GK  ENG Aidan Harris 74 GK  ENG Adam Harrison

Source: Newcastle United F.C.

Position	Staff
Manager	Eddie Howe
Assistant Manager	Jason Tindall
First-Team Coach	Stephen Purches
First-Team Coach	Simon Weatherstone
First-Team Coach	Graeme Jones
Head of Goalkeeping	Adam Bartlett
Goalkeeping Coach	Shwan Jalal
Head of Medicine	Paul Catterson
Head Physiotherapist	Sean Beech
Senior Physiotherapist	Nathan Ring
Physiotherapist	Aaron Harris
Physiotherapist	Daniel Martí
Head of Rehabilitation	Sean Beech
Head of Strength & Conditioning	Nick Grantham
Strength & Conditioning Coach	James Allan
Head of Performance Analysis	Tom Coffield
Performance Analyst	Kieran Taylor
Head of Performance	Dan Hodges
Lead Sports Scientist	Liam Mason

Position	Staff
Chairman	Yasir Al-Rumayyan
Chief executive officer	Darren Eales
Chief financial officer	Simon Capper
Chief commercial officer	Peter Silverstone
Chief operating officer	Brad Miller
Sporting director	Paul Mitchell
Performance director	James Bunce
Director	Jamie Reuben
Director	Abdulmajid Ahmed Alhagbani
Director	Asmaa Mohammed Rezeeq
Global ambassador	Alan Shearer

Source:

League

• First Division / Premier League (level 1)
  • Champions: 1904–05, 1906–07, 1908–09, 1926–27
  • Runners-up: 1995–96, 1996–97
• Second Division / First Division / Championship (level 2)
  • Champions: 1964–65, 1992–93, 2009–10, 2016–17
  • Runners-up: 1897–98, 1947–48

Cup

• FA Cup
  • Winners: 1909–10, 1923–24, 1931–32, 1950–51, 1951–52, 1954–55
  • Runners-up: 1904–05, 1905–06, 1907–08, 1910–11, 1973–74, 1997–98, 1998–99
• Football League Cup / EFL Cup
  • Runners-up: 1975–76, 2022–23
• FA Charity Shield
  • Winners: 1909
  • Runners-up: 1932, 1951, 1952, 1955, 1996
• Inter-Cities Fairs Cup
  • Winners: 1968–69

Minor titles

• Sheriff of London Charity Shield
  • Winners: 1907
• Texaco Cup
  • Winners: 1973–74, 1974–75
• UEFA Intertoto Cup
  • Winners: 2006
• Anglo-Italian Cup
  • Winners: 1973

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Newcastle United F.C.

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• Newcastle United F.C. on BBC Sport: Club news – Recent results and fixtures
• Newcastle United at Sky Sports
• Newcastle United FC at Premier League
• Newcastle United FC at UEFA