Pacific Fair is a major shopping centre in the suburb of Broadbeach Waters on the Gold Coast, Queensland, Australia.

Construction of Pacific Fair in May 1976 on land south of Margaret Street that was formerly swampland on the western bank of Little Tallebudgera Creek in what was then known as Broadbeach. The centre took 16 months to complete and was developed by Hooker Retail Developments for around $17 million.

Pacific Fair opened on 23 August 1977 and featured McDonnell & East department store, Kmart discount department store, Coles supermarket and 96 specialty stores. Since its opening in 1977 it surpassed the now-demolished Sundale Shopping Centre in Southport as the Gold Coast's leading shopping centre.

Pacific Fair's original 17ha site featured a themed, outdoor design, including mock-Tudor buildings and European thoroughfares, Asian villages with fish ponds, and a French Quarter.

In 1978 Pacific Fair was sold to AMP Society with Hooker Developments having still retained the management of the centre.

Pacific Fair underwent its first redevelopment in 1982 with the opening of Myer department store, a new enlarged relocated Coles supermarket and 32 specialty stores.

A $200 million redevelopment was announced in 1987 and a further $160 million was announced in 1989 to expand the centre by 87,500m². This redevelopment included the construction of pink turrets on the roof tops overlooking Little Tallebudgera Creek.

In 1989 a bridge was built across Little Tallebudgera Creek to improve access to the centre and the Gold Coast Highway.

The first stage of the development opened in 1990 and was known as The Village. It saw the old teepees and kiosks in the centre replaced by an indoor two-level mall.

The last stages of the redevelopment were complete in 1992 with the pink facade built on the roof tops, in which Pacific Fair became known as the 'Pink Palace'. It also saw the opening of the newly relocated four-level Myer department store which featured a central atrium and waterfall with a large skylight and glass-backed lifts which allowed shoppers a view over the coastal strip. The old Myer building became a two-level enclosed mall which opened in October 1992.

In January 1994, the McDonnell & East department store ceased trading. This store was replaced by Target on the ground floor which opened in August and Toys "R" Us on the first level which opened in September.

In 1996 12-screen Birch Carroll and Coyle Cinema opened with special screening of the special edition re-release of Star Wars. More than 3000 people attended that event at the cinema on its opening day.

On 21 September 1998, the Japanese department store chain Daimaru opened after a $40m expansion of the centre. Despite having signed a lease on that section of the centre until 2024, the chain exited the Australian market entirely and the store ceased trading on 31 January 2002.

In January 2014, work began on a major redevelopment and re-branding of Pacific Fair to meet the predicted regional growth on the Gold Coast. The well-known pink turreted structures and lotus flower logos were modernised. The development, costing $670 million, added 120 new specialty stores including a David Jones store spanning two levels and covering 14,500 m (156,000 sq ft), an enlarged and relocated Target, a relocated Coles and new Woolworths and Big W. Much of the central outdoor alameda was demolished and replaced with an indoor complex. David Jones is located on the previous site of Toys 'R' Us, 'The Resort' leisure section occupies the previous site of Coles, and the new Coles, Woolworths and food court in the southwest corner of the campus are situated on the site of the previous cinemas. Louis Vuitton marks what was formerly a Warner Bros Studio Store.

The expansion contains a leisure and entertainment precinct and increased the number of specialty stores to more than 400. In November 2014, the first stage of the re-development was completed with the re-opening of the north-east mall, with a new and enlarged Target, and a new JB Hi Fi Home store. A section of the new south-west mall opened in June 2015, introducing an enlarged Coles Supermarket and a number of specialty stores. More of the new south-west mall opened in August 2015, bringing in a new Woolworths Supermarket, new Big W, Fresh Food Market and more than 40 specialty stores. In November 2015, Event Cinemas reopened with three Gold Class cinemas and one VMax theatre and in late November, Pacific Fair opened The Patio, a casual dining precinct. In May 2016 the 'Resort Area' opened along with an extended mall section bringing in a range a two-level David Jones and a number of international brands such as H&M and Uniqlo.

Pacific Fair is located in Broadbeach on Hooker Boulevard and the Gold Coast Highway. Pacific Fair Bus Station has bus connections to Robina, Nerang and SeaWorld/Main Beach.

Broadbeach South Station on the G:link light rail line is a short walk from Pacific Fair and provides tram and bus connections. Buses departing from Broadbeach South travel to Nerang, Tweed Heads, Robina, Main Beach and the Gold Coast University Hospital. Trams departing the station travel north to the Gold Coast University Hospital via Surfers Paradise, Main Beach and Southport.

All bus services are provided by Kinetic Group and tram services by G:link under contract to Qld Transport's Translink.

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• List of shopping centres in Australia

• Pacific Fair