The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, Winston-Salem, and High Point. This close group of cities lies in the Piedmont geographical region of the United States and forms the basis of the Greensboro–Winston-Salem–High Point, NC Combined Statistical Area (CSA). As of 2012, the Piedmont Triad has an estimated population of 1,611,243 making it the 33rd largest combined statistical area in the United States.
The Piedmont Triad is sometimes confused with the Research Triangle, an adjacent urbanized region of North Carolina that includes the cities of Raleigh, Durham and the town of Chapel Hill, among others. Both of them are part of the Piedmont Crescent, a heavily urbanized region of the state that includes the city of Charlotte.
Counties
As part of a redefining of metropolitan areas by the US Census Bureau, the old Greensboro–Winston-Salem–High Point Metropolitan Statistical Area was broken up in 2003 into five separate areas—three Metropolitan Statistical Areas and two Micropolitan Areas. In some ways, however, the region still functions as a single metropolitan area.
The economy in the Piedmont Triad is a mixed economy.
Industry and manufacturing
The Triad area is notable for large textile, tobacco, and furniture corporations. The Triad remains a national center for textile manufacturing, represented by corporations including Hanes based in Winston-Salem, Glen Raven, Inc. based in Glen Raven, and International Textile Group, based in Greensboro. Tobacco remains a prominent crop in the Triad's rural areas and many tobacco companies like Lorillard Tobacco Company of Greensboro and Reynolds American, based in Winston-Salem, call the Piedmont Triad home. Numerous furniture manufacturers are also headquartered in the Triad area, especially in the cities of High Point (deemed the "Furniture Capital of the World"), Thomasville (known as the "Chair City"), and Lexington. The furniture and textile industries have in turn spawned large trucking, logistics, and warehousing businesses in the area. Popular brands like "Thomasville" and "Lexington" are derived from the names of these cities. Recently, however, many furniture and tobacco factories have been closing and/or laying off workers across the region in response to escalating industrial globalization.
Technology and biotechnology
After many of the old industries in the area began to die out, many Piedmont Triad cities began encouraging technological businesses to move into the Triad. Winston-Salem, for instance, founded within its downtown the Piedmont Triad Research Park, now known as Wake Forest Innovation Quarter, a highly interactive, 200-acre, master-planned innovation community developed to support life science and information technologyresearch and development. Dell, Inc., in the early 2000s struck a deal with local officials allowing for the construction of a new computer assembly plant near the Triad city of Kernersville. Dell pulled out of its contract with the city, however, and left after only a few years. Additionally, the University of North Carolina at Greensboro, the largest institution of higher learning in the region, and North Carolina A&T State University have joined forces to establish the Gateway University Research Park, a technology-based entity that will focus its efforts on a host of biological, life, and environmental science research projects. Upon full build out of the project, it is expected to be housed by two 75-acre (300,000 m) campuses, employ approximately 2,000 people, and generate $50 million per year to the Triad economy. LabCorp, one of the largest clinical laboratories in the world, has its corporate headquarters and several of its testing facilities in Burlington.
Other companies with a significant presence in the region
The Triad is home to an extensive freeway network, which is in the process of undergoing a major expansion. Four major Interstate highways and numerous secondary Interstate routes and US routes serve the region:
Interstate highways
I-40, the primary east–west route across the region. In the eastern Triad, it is conjoined with I-85. The two routes split in Greensboro.
I-840 (Painter Boulevard), part of the Greensboro Urban Loop, currently under construction. When complete, I-840 will form the northern half of the loop.
I-73, the primary north–south route across the region, much of which has yet to be constructed. The route mostly carries portions of US 220 along it, with the exception of the portion along Bryan Boulevard, and another segment that shares the southwestern portion of the Greensboro Outer Loop, and was briefly designated as I-40 before its opening in February, 2008. This portion was originally designated as I-40, with the current and original I-40 being re-designated as Business 40.
I-74, running across the region from southeast to northwest. Like I-73, much of the route has yet to be constructed, but several disjointed segments are currently open and signed as either I-74 or "FUTURE I-74". The route enters the region from the south conjoined with I-73, and diverges from there north of Asheboro toward High Point. The southern segment presently terminates at an intersection with I-40 east of Winston-Salem; new freeway is being built that will form the eastern segment of the Winston-Salem Beltway. The northern segment leaves US 52 in Mount Airy, heading northwest out of the region.
I-274, currently only in the planning stages, is the proposed designation for the western half of the Winston-Salem Beltway.
I-85, connects the region to Charlotte and points southwest. Enters from the east conjoined with I-40, and splits from that route in Greensboro.
I-85 Business (Green-85), a business route between Lexington and Greensboro, consists of a former temporary alignment of I-85 that is a partial-controlled access highway. A former northern segment, which received its designation when a new I-85 was opened as part of the Greensboro Urban Loop, is entirely freeway.
I-285, connecting Winston-Salem to Lexington, is currently part of the US 52 freeway being upgraded to Interstate standards.
I-785, connecting Greensboro to Danville, Virginia, the route is under development. It is currently part of US 29, much of which is not Interstate standard.
US highways
US 29 runs roughly northeast to southwest across the region. Most of the route is either concurrent with, or parallel to Interstate highways, including I-785 (when completed) and I-85 (parallel).
US 52 runs north–south through the region, serving as the main north–south freeway route through Winston-Salem. The entire freeway is planned for upgrade to Interstate standards. North of Winston-Salem most of the route is scheduled to become part of I-74 (until Exit 140 where existing I-74 starts and travels west along its own freeway, and US 52 continues north into town via expressway), while south of the city it is cosigned with I-285.
US 64 is an east–west highway through the southern Triad, connecting Asheboro, Lexington, and Mocksville.
US 70 is an east–west highway that closely parallels I-85 through the entire region.
US 158 runs roughly northeast–southwest across the region, terminating in Mocksville at US 601 and US 64, just south of I-40.
US 220 is currently the primary north–south route through Greensboro, and travels nearly symmetrically through the middle of the region; most of the route runs along I-73, except between Greensboro and Summerfield where it is named "Battleground Avenue" .
US 311 is a nominally north–south route that runs northeast–southwest between Danville, VA and Winston-Salem. The former alignment south of Winston-Salem has been fully signed as I-74; work has begun on US 311 signage removal on this alignment.
US 421 enters the region from the southeast, and joins I-85 in Greensboro. It then takes I-85 South to I-73 North to western Greensboro. The route is then co-signed with I-40 briefly. After leaving Greensboro, it continues westward through Winston-Salem, the rural area of Yakdinville, and continues into Wilkesboro.
Other routes and highways
The Greensboro Urban Loop is a fully completed freeway that loops around Greensboro. The routes I-73, I-85, I-785, I-840, and US 421 are currently designated as part of the loop.
The Winston-Salem Beltway is an under construction freeway that will loop around Winston-Salem. As of 2024, the stretch between US 421/Salem Parkway in Kernersville to US 52/John Gold Memorial Expressway near Rural Hall is opened, and is designated as NC 74.
Piedmont Authority for Regional Transportation (PART) is the Triad's 10-county regional organization with the goal of enhancing all forms of transportation through regional cooperation. PART Express Bus provides express service to each major Triad city from Piedmont Triad International Airport, while Connections Express connects the Triad to Duke and UNC Medical Centers. PART also has Express Bus service to outlying counties that surround the Triad including Surry, Stokes, Davidson, Yadkin, and Randolph Counties and soon to be Davie County. PART is also administering and developing several rail service studies that include both commuter and intercity rail.
Government
The region is served by the Piedmont Triad Regional Council (PTRC). The PTRC was formed by the merger of the Northwest Piedmont Council of Governments and Piedmont Triad Council of Governments on July 1, 2011. The PTRC is a membership organization of the 12 counties and 62 municipalities in the Triad region.
Protected areas
The Piedmont Triad has several protected areas, which lay entirely or partly in the region:
The Old Gold & Black, a free daily student newspaper at Wake Forest University in Winston-Salem
Television stations
All of the Piedmont Triad region belongs to the Greensboro/Winston-Salem/High Point television designated market area (DMA). The following are stations that broadcast to this DMA. These stations are listed by call letters, virtual channel number, network and city of license.