The town is located on the Ucker river, about 100 km (62 mi) north of Berlin. Prenzlau station—which opened in 1863—is a stop on the Angermünde–Stralsund railway line.

Settled since Neolithic times, the Prenzlau area from the 7th century AD was the site of several gords erected by the Polabian Slavs called Ukrani. In the late 12th century, the Dukes of Pomerania had the region colonized by Low German settlers.

Prenzlau itself, named after Slavic Premyslaw, was first mentioned in 1187. It received town privileges by Duke Barnim I of Pomerania in 1234. When Duke Barnim signed the Treaty of Landin with the Ascanian margraves of Brandenburg in 1250, Prenzlau was already a fortified town with walls and moats, four parish churches and a monastery. Together with Berlin-Cölln, Frankfurt and Stendal, it ranked among the largest towns in the margraviate.

The Prenzlau and the Uckermark region were devastated during the Thirty Years' War. From the late 17th century onwards French Huguenot refugees settled here and an economic recovery started. Also a garrison town, Prenzlau was again ravaged by passing troops during the Seven Years' War and the Napoleonic Wars. In the mid 19th century, several citizens emigrated to Australia, where they founded the town of Prenzlau, Queensland west of Brisbane.

In World War II the Oflag II-A prisoner-of-war camp was located just south of Prenzlau on the main road to Berlin. The town centre was largely destroyed. The East German authorities had it rebuilt with large panel Plattenbau buildings.

• 
  Development of population since 1875 within the current Boundaries (Blue Line: Population; Dotted Line: Comparison to Population development in Brandenburg state; Grey Background: Time of Nazi Germany; Red Background: Time of communist East Germany)
• 
  Recent Population Development and Projections (Population Development before Census 2011 (blue line); Recent Population Development according to the Census in Germany in 2011 (blue bordered line); Official projections for 2005–2030 (yellow line); for 2017–2030 (scarlet line); for 2020–2030 (green line)

Seats in the town's assembly (Stadtverordnetenversammlung) as of 2014 local elections:

• Christian Democratic Union (CDU): 7
• Social Democratic Party of Germany (SPD): 7
• The Left: 6
• Bürgerfraktion (Independent): 4
• Wir Prenzlauer (Independent): 2
• Free Democratic Party (FDP): 1
• National Democratic Party of Germany (NPD): 1

Prenzlau is twinned with:

• Barlinek, Poland
• Pokhvistnevo, Russia
• Uster, Switzerland
• Varėna, Lithuania

• René Bielke (born 1962), ice hockey player
• Oscar Florianus Bluemner (1867–1938), American painter
• Wilhelm Grabow (1802–1874), civil servant, judge, and politician
• Jacob Philipp Hackert (1737–1807), landscape painter
• Frederika Louisa of Hesse-Darmstadt (1751–1805), queen consort of Prussia
• Louis I, Grand Duke of Hesse (1753–1830)
• Princess Amalie of Hesse-Darmstadt (1754–1832)
• Princess Wilhelmina Louisa of Hesse-Darmstadt (1755–1776)
• Paul Hirsch (1868–1940), politician
• Hans Felix Husadel (1897–1964), composer and conductor
• Otto Kaiser (1924 - 2017), scholar
• Brigitte Rohde (born 1954), sprinter
• Max von Schenckendorff (1875-1943), general in the Wehrmacht of Nazi Germany
• Ernst Christian Friedrich Schering (1824–1889), apothecary and industrialist
• Johannes Schmidt (1843–1901), linguist
• Christian Friedrich Schwan (1733–1815), publisher and bookseller
• Adolf Wilhelm Theodor Stahr (1805–1876), writer and literary historian
• Christiane Wartenberg (born 1956), athlete
• Carola Zirzow (born 1954), sprint canoer

• 
  Gate Tower of the Brick Gothic 'Mitteltor'
• 
  War memorial ruin of the Holy Spirit Church
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  Marienkirche
• 
  Old town hall
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  Historical painting of the Dedelow Castle
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  Dominican abbey
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  Unterucker Lake
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  Ucker canal watergate
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  Platform of the train station
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  Martin Luther memorial
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  Medieval town wall, gate tower
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  Village church in Ellingen

Wikimedia Commons has media related to Prenzlau.

• Municipal website (in German)