San Jose Chamber Of Commerce
History
19th century
The San Jose Chamber of Commerce was founded in 1886 as the Santa Clara Valley Board of Trade. In 1900, it briefly became the Santa Clara Valley Improvement Association before changing its name to the San Jose Chamber of Commerce the following year.
20th century
![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/b6/San_Jose_Must_Have_An_Airport_-_1929.jpeg/220px-San_Jose_Must_Have_An_Airport_-_1929.jpeg)
In 1910, the chamber formed the Commission Government League to promote reforms to the San Jose city charter. Along with other upper- and middle-class progressive groups, the league forced a ballot initiative on replacing the city's political machine, which was dependent on working class voters, with a city commission government, modeled on that of Galveston, Texas, that they saw as less corrupt and more efficient. In 1914, the reform groups gained a majority of seats on the city council and appointed a commission to study charter reforms. It was dominated by the chamber and Merchant's Association and headed by Professor Thomas H. Reed of the University of California, Berkeley, who eschewed the city commission plan in favor of a council–manager government modeled on that of Dayton, Ohio.
In 1929, the chamber raised $480,000 in donations by Santa Clara County residents to acquire a 1,000-acre (400 ha) parcel of the Yñigo Ranch on the San Francisco Bay and sold it for a nominal price to the U.S. Navy to serve as an airbase for the USS Macon airship and later Moffett Federal Airfield. In 1939, Ernie Renzel, a wholesale grocer and future mayor of San Jose, led the chamber's Citizens Central Airport Committee and personally negotiated the purchase of 483 acres (195 ha) of the Stockton Ranch from the Crocker family to be the site of San Jose's municipal airport. Renzel led an effort to pass a bond measure to pay for the land in 1940, overcoming reluctance by fiscally conservative city councilmembers and City Manager C. B. Goodwin.
In 1944, and again from 1950 to 1965, the chamber partnered with the city and county and spent more than $1 million on aggressive national advertising campaigns, including advertisements in The New York Times, to attract major manufacturers to the Santa Clara Valley. In the 1960s, the chamber supported City Manager A. P. "Dutch" Hamann's city expansion plans and the bond measures to fund them.
The chamber was known as the Association of Metropolitan San Jose from 1968 until reverting to its previous name in 1971. In the late 1960s, the original Migrant Mother photograph by Dorothea Lange was found in a dumpster at the chamber's headquarters, along with 31 other unretouched, vintage photos by the photographer.
By the 1980s, the area's chambers of commerce had diminished in political influence, and the Santa Clara County Manufacturers Group became the dominant political special interest group in the area. In 1988, the chamber changed its name to the San Jose Metropolitan Chamber of Commerce. In 1997, it took the name San Jose Silicon Valley Chamber of Commerce.
21st century
In 2017, the chamber rebranded as the Silicon Valley Organization (SVO) to appeal to businesses and government officials associated with Silicon Valley. Despite its new name, the organization largely continued to focus on businesses in San Jose. In 2019, the Santa Clara Chamber of Commerce, located in neighboring Santa Clara, responded by rebranding itself as the Silicon Valley Central Chamber of Commerce.
On August 26, 2021, the SVO reverted to its longstanding name, the San Jose Chamber of Commerce, to emphasize its support for small- and medium-sized businesses and distance itself from controversial political advertising by its former political action committee.
Politics
As a business advocacy organization, the chamber consistently supports a pro-business political agenda. It supports immigration reform and opposes smart growth zoning changes that are favored by housing advocates.
Political action committee
The Silicon Valley Organization formerly operated a political action committee. The SVO PAC spent hundreds of thousands of dollars to support business-friendly candidates in each San Jose City Council election, often in opposition to candidates supported by the South Bay Labor Council.
The SVO PAC was repeatedly criticized for racial stereotyping in its advertising, including darkened photographs of Latino councilmembers Sergio Jimenez in 2016 and Sylvia Arenas in 2021, as well as for misleadingly doctoring a photograph of another candidate in 2018.
In October 2020, the SVO PAC published a controversial webpage against Jake Tonkel's campaign to unseat Councilmember Dev Davis. It featured a photo of Black rioters in South Africa and alleged that Tonkel supported defunding the San Jose Police Department. A number of prominent for-profit and non-profit member organizations, including 36% of the SVO's board of directors, left the SVO, criticizing it for a pattern of racist advertising. Under pressure from member organizations, President and CEO Matt Mahood issued an apology and resigned, and the SVO PAC was dissolved in November 2020.
Chief executive officers
The San Jose Chamber of Commerce has had 11 chief executive officers in its history:
- D.B. Moody, 1886–1919
- Roscoe Wyatt, 1919–1944
- Russ Pettit, 1944–1964
- Fred Burtner, 1964–1969
- Sandy Webber, 1969–1974
- Ron James, 1974–1990
- Steve Tedesco, 1990–2000
- Jim Cunneen, 2000–2005
- Pat Dando, 2005–2011
- Matt Mahood, 2011–2020
- Derrick Seaver, 2020–2023
- Leah Toeniskoetter, 2024–Present
References
- ^ Alaban, Lloyd (August 26, 2021). "SVO rebrands to San Jose Chamber of Commerce". San José Spotlight. Retrieved August 27, 2021.
- ^ "Largest business advocacy groups in Silicon Valley". Silicon Valley Business Journal. San Jose, California. June 7, 2019. Retrieved August 27, 2021.
- ^ Wolpern 2013.
- ^ "The San Jose Silicon Valley Chamber of Commerce Unveils New Look and Structure" (Press release). Silicon Valley Organization. January 19, 2017. Retrieved August 27, 2021.
- ^ Wolpern 2013, p. 61–62.
- ^ Trounstine & Christensen 1982, p. 4.
- ^ McDonell, Michael G. (March 1971). "NAS Moffett Field ...a long way from Macon". Naval Aviation News. Vol. 52. Arlington, Virginia: Chief of Naval Operations and the Naval Air Systems Command. p. 36.
- ^ Wolpern 2013, p. 96.
- ^ Proposed Norman Y. Mineta San Jose International Airport Public Art Master Plan Archived January 30, 2005, at the Wayback Machine, Rome Group and City of San Jose Office of Cultural Affairs, November 16, 2004.
- ^ Airport Report Archived February 8, 2004, at the Wayback Machine, Norman Y. Mineta San Jose International Airport, 2(8), January 2004
- ^ Wolpern 2013, pp. 100–101.
- ^ Trounstine & Christensen 1982, pp. 7, 10.
- ^ Trounstine & Christensen 1982, p. 12.
- ^ Neff, Cynthia (October 20, 2005). "Face of hard times has a big payday". The Tribune. San Luis Obispo, California.
- ^ Wolpern 2013, pp. 170–171.
- ^ Stangel, Luke (July 5, 2019). "Report: Rebranded Santa Clara Chamber of Commerce is already unpopular with its neighbors". Silicon Valley Business Journal. San Jose, California. Retrieved August 27, 2021.
- ^ Pizarro, Sal (August 28, 2021). "Will resurrecting the San Jose Chamber of Commerce name also revive its image?". The Mercury News. San Jose, California. Retrieved August 28, 2021.
- ^ "Chamber CEO Matt Mahood Joins Republican Exodus over Trump". San Jose Inside. August 31, 2016. Retrieved August 28, 2021.
- ^ Vera, Vicente (October 27, 2020). "San Jose councilmember denounces 'racist' message from backer targeting her opponent". San José Spotlight. Retrieved August 27, 2021.
- ^ Angst, Maggie (November 2, 2020). "Silicon Valley Organization's PAC dissolved in fallout from racist attack ad". The Mercury News. San Jose, California. Retrieved August 28, 2021.
- ^ Giwargis, Ramona; Lopez, Nadia (February 7, 2020). "San Jose lawmakers denounce SVO's altered photo of Sylvia Arenas". San José Spotlight. Retrieved August 27, 2021.
- ^ Wolfe, Eli (September 10, 2021). "San Jose Chamber of Commerce is diversifying—slowly". San José Spotlight. Retrieved September 13, 2021.
- ^ Wipf, Carly (October 29, 2020). "Silicon Valley Organization CEO resigns as nonprofits line up to cut ties". San José Spotlight. Retrieved August 27, 2021.
- ^ Wipf, Carly (November 2, 2020). "The Silicon Valley Organization kills its political action committee". San José Spotlight. Retrieved August 27, 2021.
Further reading
- Trounstine, Philip J.; Christensen, Terry (1982). Flashback: A Short Political History of San Jose (PDF).
- Wolpern, Steven F. (May 2013). Suburban Reformers: Progressive Reform Movements and the Making of Silicon Valley, 1880–1980 (PhD). Pennsylvania State University.