Selb is a town in the district of Wunsiedel, in Upper Franconia, Bavaria, Germany. It is situated in the Fichtel Mountains, on the border with the Czech Republic, 20 km northwest of Cheb and 23 km southeast of Hof.

Selb is well known for its porcelain manufacture, and is the home of the Rosenthal factory, founded in 1879 by Philipp Rosenthal as a family business. In the 1960s the town was the location for an unrealized town development plan prepared by Walter Gropius shortly before his death. It includes Spielberg village, which is regarded as Selb town part.

The "Selber Wiesenfest", a traditional fair with thousands of visitors per day, always takes place on the "Goldberg" on the second weekend of July.

• Spielberg

• Manfred Ahne (born 1961), German icehockey player
• Sebastian Bösel (born 1994), German football player
• Siegfried Hausner (1952-1975), a member of the Red Army Faction, was born and raised in Selb
• Florian Ondruschka (born 1987), German icehockey player
• Richard Rogler (1949-2024), German satirist, Kabarett artist and professor of Kabarett at the University of the Arts in Berlin
• Philipp Rosenthal (1855-1937) founder of Rosenthal enterprise
• Philip Rosenthal (industrialist) (1916-2001) son of above, reclaimed factory from Nazis, became leading SPD politician
• Peter Schiller (1957-2020), German ice hockey player
• The ski mountaineer and mountain biker Andreas Strobel was born 1972 in Selb