Serbophilia (Serbian: Србофилија, romanized: Srbofilija, literally love for Serbia and Serbs) is the admiration, appreciation or emulation of non-Serbian person who expresses a strong interest, positive predisposition or appreciation for the Serbian people, Serbia, Republika Srpska, Serbian language, culture or history. Its opposite is Serbophobia.

During World War I, Serbophilia was present in western countries.

Political scientist Sabrina P. Ramet writes that Serbophilia in France during the 1990s was "traditional", partly as a response to the closeness between Germany and Croatia. Business ties continued during the war and fostered a desire for economic normalization.

• Jacob Grimm — German philologist, jurist and mythologist. Learnt Serbian in order to read Serbian epic poetry.
• Archibald Reiss — German-Swiss publicist, chemist, forensic scientist, a professor at the University of Lausanne.
• Victor Hugo — French poet, novelist, and dramatist of the Romantic movement. Hugo wrote the speech Pour la Serbie.
• Alphonse de Lamartine — French author, poet, and statesman.
• Helen of Anjou — French noblewoman who became queen consort of the Serbian Kingdom.
• Mircea I and Vlad III Dracula
• Several notable composers used motifs from Serbian folk music and composed works inspired by Serbian history or culture, such as:
  • Johannes Brahms— German composer, pianist, and conductor of the Romantic period.
  • Franz Liszt — Hungarian composer, virtuoso pianist, conductor, music teacher, arranger, and organist of the Romantic era.
  • Arthur Rubinstein — Polish-American classical pianist.
  • Antonín Dvořák — Czech composer, one of the first to achieve worldwide recognition.
  • Pyotr Ilyich Tchaikovsky — Russian composer of the Romantic period (See Serbo-Russian March).
  • Nikolai Rimsky-Korsakov — Russian composer, and a member of the group of composers known as The Five (See Fantasy on Serbian Themes).
  • Franz Schubert — Austrian composer of the late Classical and early Romantic eras.
  • Hans Huber — Swiss composer. Between 1894 and 1918, he composed five operas.
• Rebecca West (1892–1983) — British travel writer. Was described by American media as having a pro-Serbian stance.
• Flora Sandes — British Irish volunteer in World War I.
• Ruth Mitchell — American volunteer in the Chetniks, World War II. Sister of Billy Mitchell.
• Robert De Niro— American actor
• John Challis— English actor best known for portraying Terrance Aubrey "Boycie" Boyce in the BBC Television sitcom Only Fools and Horses (1981–2003) and its sequel/spin-off The Green Green Grass (2005–2009)
• Peter Handke — Austrian novelist and playwright, Nobel Prize winner. Supported Serbia in the Yugoslav Wars.
• Eduard Limonov — Russian writer and poet.
• Ángel Pulido — Spanish physician, publicist and politician, who stood out as prominent philosephardite during the Restoration
• Essad Pasha Toptani — Ottoman Albanian politician.
• Anna Dandolo— Venetian noblewoman who became Queen of Serbia.
• Józef Bartłomiej Zimorowic — Polish poet and historian of the Baroque era.
• Adam Jerzy Czartoryski — Polish nobleman, statesman, diplomat and author.
• Pavel Jozef Šafárik — Slovakian philologist, poet, literary historian, historian and ethnographer in the Kingdom of Hungary. He was one of the first scientific Slavistics.
• Ján Kollár — Slovakian writer (mainly poet), archaeologist, scientist, politician, and main ideologist of Pan-Slavism.
• Ľudovít Štúr — Slovakian revolutionary politician and writer.
• Henry Bax-Ironside — British diplomat.
• Eleftherios Venizelos — Greek statesman and a prominent leader of the Greek national liberation movement.
• Dimitrios Karatasos — Greek armatolos who participated in the Greek War of Independence, and several other rebellions, seeking to liberate his native Greek Macedonia.
• Herbert Vivian — British journalist and author of Servia: The Poor Man's Paradise and The Servian Tragedy: With Some Impressions of Macedonia.
• Alexander Kolchak — Imperial Russian admiral, military leader and polar explorer.
• Yu Hua — Chinese author.
• František Zach — Czech soldier and military theorist.

• 
  "A Threatening Situation", a comic published in the American newspaper the Brooklyn Eagle in July 1914
• 
  Departure for Serbia
• 
  WWI poster - Kosovo Day, June 28, 1916, published in solidarity with the Serb allies
• 
  WWI poster - Save Serbia (1915)
• 
  American poster of the Serbian Relief Fund, organised by Mabel Grouitch, asking for donations to help Serbia on the brink of famine.

• Serbian nationalism
• Slavophilia
• Greece–Serbia relations

• Sells, David (1997). Serb 'Demons' Strike Back (Royal Institute of International Affairs) Vol. 53, No. 2
• Tomić, Dejan (2019). Srbi i evropski kompozitori: srpska muzika i Srbi u delima evropskih kompozitora, od XIX do početka XXI veka [Serbs and European composers: Serbian music and Serbs in the works of European composers, from the 19th to the beginning of the 21st century]. JMU Radio-televizija Srbije. ISBN 978-8-66195-173-2.

• The dictionary definition of serbophilia at Wiktionary