Sierra (retailer)
Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.
History
Sierra Trading Post was founded in Reno, Nevada, in 1986, and headquartered there until 1992. The original company had 500 square feet (46 m) of office space. The existing stores average 18,000 sq ft (1,700 m) of operating space. The business claims to hold to three guiding principles: to give optimal customer service, to maintain low operating costs to increase customer savings, and to "treat others as we would want to be treated".
On January 12, 2009, during the financial crisis, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne.
It was acquired for an estimated $200 million (€155,666,252) by Framingham, Massachusetts–based TJX Companies in December 2012. TJX subsequently shortened the name "Sierra Trading Post" to Sierra.
Catalogs
The first catalog had 16 pages of hand-drawn merchandise printed in duotone. As of December 2017, the catalog is no longer in production.
- The "core" catalog, titled Sierra, featured the broadest range of products.
- The Sierra catalog carried products for women balancing work, family and home. It included active and casual office wear, children's clothing, home decor and footwear.
Retail stores
The company operates brick-and-mortar stores in the United States. As a part of the TJX group of companies, a store is often near or within a HomeGoods, T.J. Maxx or Marshalls store in the same shopping center.
Notes
- ^ The chain still trades as Sierra Trading Post, Inc., but now simply goes by Sierra
References
- ^ "History". sierra.com.
- ^ "The TJX Companies, Inc. FORM 10-Q". investor.tjx.com.
- ^ "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Archived from the original on May 9, 2008. Retrieved February 14, 2008.
- ^ "History". sierra.com.
- ^ "About Us: Sierra". Sierra.com. Retrieved February 17, 2008.
- ^ "Sierra Trading Post Layoffs". KGWN-TV. Retrieved October 3, 2019.
- ^ "TJX buys Sierra Trading Post for $200 million". Cape Cod Times. Retrieved April 15, 2024.
- ^ "TJX acquires Sierra Trading Post". Bicycle Retailer and Industry News. Retrieved April 15, 2024.
- ^ "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Archived from the original on February 17, 2013. Retrieved October 3, 2017.
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: CS1 maint: bot: original URL status unknown (link) - ^ "TJX Rebranding Sierra Trading Post To Simply 'Sierra' | SGB Media Online". sgbonline.com. Retrieved April 15, 2024.