Super Brand Mall
Super Brand Mall (Chinese: 正大广场; pinyin: Zhèngdà Guǎngcháng) is a Shanghainese shopping center, developed by Shanghai Kingshill Limited, a subsidiary of the Charoen Pokphand Group of Thailand. It is set in the Lujiazui Finance and Trade Zone. The Super Brand Mall has 13 floors, with a total gross floor area of 250,000 m (2,700,000 sq ft). In 2004, the mall received ISO 9001 certification.
History
The mall opened in October 2002. The mall struggled when it opened owing to the consumer market still being in its infancy. There was a low occupancy rate; many stores were unoccupied. The first reason was that the mall had an excessive investment in which it was significantly bigger than comparable malls. The second reason was that it was based in the Pudong district of Shanghai, where consumers generally spend much less compared to Nanjing Road and Huaihai Road, which are conventional business hubs.
Between April and June 2022, the mall cut tenants' lease payments by more than ¥70 million (US$10852713) to preserve the occupancy rate that the COVID-19 pandemic had reduced. It reached a 75% occupancy rate by August of that year.