Travel Portland, formerly the Portland Oregon Visitors Association, is a destination marketing organization in Portland, Oregon, United States. It is the largest destination marketing organization in Oregon. Travel Portland has operated visitor centers at Pioneer Courthouse Square and Director Park in downtown Portland, and has an office in the First & Main building.

Travel Portland's tourism campaigns have featured the nation's largest free-standing cuckoo clock, stop motion and other animated videos, and Mr. Dude, a Bigfoot-like mascot to market the city to Japanese tourists. The organization has also offered dining promotions and funded beautification projects such as murals and other art installations throughout the city.

The Portland Oregon Visitors Association became known as Travel Portland in January 2008. The rebrand included a new logo and website redesign. In 2011, Travel Portland was among the nation's only tourism organizations with a public relations manager "dedicated solely to promoting environmentally responsible travel", according to Fodor's.

Oregon Business said in 2024: "Travel Portland's budget is made up of 1% of Portland's tourism tax revenue as well as a 3% hotel tax and a $4 million contract with the convention center. Funded as it is by tourism dollars, the organization's fortunes rise and fall with the crowds. Prior to the pandemic, Travel Portland employed 76 people with a budget of $30 million. COVID cut those figures to 38 employees and a $8.5 million budget. The budget's now back at $30 million with 72 staff members."

Tom Kennedy was the organization's director in 1982.

Joe D'Alessandro was Travel Portland's president and chief executive officer (CEO) from 1996 to 2006. According to the Bay Area Reporter, he is believed to be the nation's first openly gay man to lead a visitors bureau.

Jeff Miller was later the CEO until late 2024. Megan Conway became the CEO and president, effective January 1, 2025.

Travel Portland has had an office at Pioneer Courthouse Square in downtown Portland. Known as the Portland Oregon Visitors Association Information Center and later the Travel Portland Visitor Information Center, the visitor center stocked brochures, maps, and other guides. Travel Portland shared the public space with TriMet.

In 2020, Travel Portland operated a visitor center in a glass kiosk at Director Park. A guide book published by Moon Publications in 2024 said Travel Portland did not maintain a visitor center.

Travel Portland's main office was at 1000 Southwest Broadway in 2010. The organization's office was in the First & Main building in 2024.

In 1985, the organization collaborated with the Port of Portland and other tourism officials in both Oregon and Washington to bring Japanese tourists to the Pacific Northwest.

In 2014, Travel Portland launched a winter tourism campaign by installing a 7,000-pound, 24-foot (7.3 m) tall cuckoo clock carved from an Oregon maple tree at Portland International Airport after visits to Seattle and Vancouver. Dubbed the nation's tallest freestanding cuckoo clock, the clock was disassembled in late 2016. Travel Portland launched an animated campaign in 2015. Travel Portland launched a campaign featuring the Bondi Hipsters in 2017. The organization had a stop motion campaign during 2017–2018, in collaboration with the studio House Special and Wieden+Kennedy. In 2019, the organization as well as the city and the Portland Business Alliance offered deals and free parking to make up for revenue lost during protests.

In 2021, Travel Portland placed an advertisement in The New York Times and other major newspapers. The "This Is Portland" campaign received a mixed reaction. Industry collaborated on the campaign. In 2023, Travel Portland launched a campaign called "Ticket to Dine" to encourage dining in downtown Portland. "Ticket to Dine" was held again in 2024.

Artist Mike Bennett has attended a creative conference in New York City on behalf of Travel Portland.

Mr. Dude is Travel Portland's mascot to market the city to Japanese tourists. The "blue furry, Sasquatch-like creature" was created in 2016 as part of a campaign called the "World of Odnarotoop". The bearded character was introduced in a video hosted on the website Odnarotoop.com. The campaign's name comes from the Japanese pronunciation of Portland, spelled backwards.

The video's theme song is performed by the Portland-based rock band Ages and Ages in Japanese, with some English words and phrases such as "breakfast", "crazy donuts", and "ice cream". Mr. Dude is featured on the website, saying, "Are you the one who want to go to Odnarotoop? I am your guide/camera man. Nice to meet you. Let's take a picture to start the trip." He also instructs users to upload their pictures, which are integrated into the music video.

The mascot was inspired by "the joy and lightheartedness that the city embodies" and Sasquatch (or Bigfoot). Some Reddit users speculated that Mr. Dude was derived from a Portland man who is often seen wearing blue makeup, though a Travel Portland representative has denied that the mascot was based on any particular individual. He clarified, "[Mr. Dude] is a characterization of the city, but any resemblance to a real person is purely coincidence. The character is not based on 'a man who walks around Portland in blue makeup' and that person is not associated with Travel Portland."

A live version of Mr. Dude has appeared before the Japanese Association of Travel Agents and at a tourism conference in Tokyo. Matthew Korfhage of Willamette Week has described Mr. Dude as "huggable".

In September 2016, Travel Portland credited Mr. Dude and the "World of Odnarotoop" campaign with helping to increase Japanese visitation to Portland by as much as eleven percent in the preceding eighteen months. Lizzy Acker ranked Mr. Dude seventh in The Oregonian's 2017 list of Oregon's mascots and wrote, "Mr. Dude is a twee Travel Portland creation meant to represent Portland to the Japanese market. He's tall and hairy and blue and maybe into donuts? The best thing about him, probably, is his music video. The worst thing about him is that you can't see him unless you live in Japan." Animation Magazine called the campaign "bizarre" in 2018.

Travel Portland, Travel Oregon, Hollywood Theatre, and other companies collaborated on an art project at Portland International Airport's south pedestrian tunnel. The project displayed a series of posters for films and television shows shot in Oregon, over a 160-foot (49 m) mural by Darren Cools. The work was slated to remain at the airport until 2020.

Travel Portland has funded beautification projects via the Visitor Experience Enhancement Grant program. The organization funded a mural visible from Martin Luther King Jr. Boulevard in southeast Portland with the text "support working artists" in 2023. Travel Portland funded the Viaduct Arts Column Mural Initiative in 2024. The project by the Portland Street Art Alliance and artist Hayden Senter included four bridge column murals in the Central Eastside. Two of the columns commemorate the Pearl District's Lovejoy Columns. One of the columns honors the Portland Rose Festival's dragon boat races and another is about the Ground Score Association, which the Portland Tribune has described as the city's "democratic worker association of dumpster divers, canners and waste pickers".

• Oregon Tourism Commission
• Tourism in Portland, Oregon

• Official website
• Travel Portland Visitor Center, Daily Journal of Commerce