WCVK (90.7 FM) is a Christian radio station with studios and transmitter located in Bowling Green, Kentucky, United States. The station is the flagship for Christian Family Radio, which currently simulcasts WCVK's programming to WJVK (91.7 FM) in Owensboro, Kentucky and WZVK (89.3 FM) in Glasgow, Kentucky, with plans to expand to other repeater stations in the region.

The station went on the air on April 22, 1986. The studios were originally located at 313 State Street in downtown Bowling Green. The station was founded by James Chapman, a local businessman and farmer who still serves as the chairman of the board of directors, with the help of a group of other businesses, churches and local residents. Before going on the air, the station's organizational offices were located at First Assembly of God, two doors down from the station's current studios. Ken Cummins was the director of development before the station went on the air, and the first general manager afterward. Cummins left WCVK to serve on the mission field in Central America at some point in the 1990s.

In 2004, the station's owner, Bowling Green Community Broadcasting, purchased WJVK in Owensboro to convert it into a full-powered repeater of WCVK, broadcasting at 91.7 MHz. Six years later, the station began broadcasting on another satellite station, WZVK of Glasgow, broadcasting at 89.3 MHz.

In 2016, the station marked its 30th anniversary by updating their current studio at 1407 Scottsville Road. In June 2016, Bowling Green Community Broadcasting changed its name to Christian Family Media Ministries, Inc.

The station's format is a mix of music, primarily Christian adult contemporary, and long-form Christian programs such as Focus on the Family with James Dobson, Adventures in Odyssey, The Hour of Decision with Billy Graham, and Insight for Living with Chuck Swindoll.

In addition to its main signal, WCVK/Christian Family Radio is simulcast on two additional full-power stations in the Commonwealth:

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	Transmitter coordinates	FCC info	Notes
WJVK	90.7 FM	Owensboro, Kentucky	81648	100	53 m (174 ft)	A	37°44′48.1″N 87°06′57.9″W / 37.746694°N 87.116083°W / 37.746694; -87.116083	LMS	Launched 1990
WZVK	89.3 FM	Glasgow, Kentucky	172311	800	60 m (197 ft)	A	36°57′5.1″N 85°52′42.9″W / 36.951417°N 85.878583°W / 36.951417; -85.878583	LMS	Launched 2010

• Facility details for Facility ID 6569 (WCVK) in the FCC Licensing and Management System
• WCVK in Nielsen Audio's FM station database
• Facility details for Facility ID 81648 (WJVK) in the FCC Licensing and Management System
• WJVK in Nielsen Audio's FM station database
• Facility details for Facility ID 172311 (WZVK) in the FCC Licensing and Management System
• WZVK in Nielsen Audio's FM station database

37°00′18″N 86°31′19″W / 37.005°N 86.522°W / 37.005; -86.522