WNCT-FM
History
In August 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and WGTC-FM, which was to shortly take to the air on 107.7 FM. WGTC-FM signed on December 22, 1963, and changed callsigns to WNCT-FM one month later. The station was referred to as "FM 108" as an instrumental beautiful music station. The station moved to 107.9 FM in 1982. In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies 107.9" came in 1994 after several years of soft adult contemporary music.
On February 2, 2017, Beasley Broadcast Group announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WNCT-FM, to Curtis Media Group for $11 million to reduce the company's debt; WNCT-FM was concurrently divested to Inner Banks Media to comply with FCC ownership limits. The sale was completed on May 1, 2017.
As of 2022, WNCT-FM had evolved from classic hits to adult contemporary, calling itself "The most variety for the workday". Artists included Adele, Bon Jovi, Michael Jackson, Madonna, Bruno Mars, Prince and The Weeknd, with special weekend oldies shows.
References
- ^ 1965 Broadcasting Yearbook (PDF). p. B-111.
- ^ "For the record" (PDF). Broadcasting. January 4, 1982. p. 92.
- ^ "Facility Technical Data for WNCT-FM". Licensing and Management System. Federal Communications Commission.
- ^ "Changing hands" (PDF). Broadcasting. August 5, 1963. p. 79.
- ^ "For the record" (PDF). Broadcasting. January 20, 1964. p. 85.
- ^ "Archived". Archived from the original on May 24, 2024. Retrieved August 26, 2008.
- ^ Layden, Laura (February 3, 2017). "Beasley to sell six stations in North Carolina for $11 million". Naples Daily News. Retrieved June 6, 2017.
- ^ "Consummation Notice". CDBS Public Access. Federal Communications Commission. May 3, 2017. Archived from the original on August 22, 2020. Retrieved June 7, 2017.
External links
- Facility details for Facility ID 54388 (WNCT-FM) in the FCC Licensing and Management System
- WNCT-FM in Nielsen Audio's FM station database