WPCV (97.5 MHz) is a commercial FM radio station, licensed to Winter Haven and serving Central Florida. It has a country music radio format and is owned and operated by Hall Communications. The radio studios and offices are in Lakeland.

While the station predominantly covers Polk County, WPCV‘s signal also blankets the Greater Orlando area (where it competes with WWKA) and can be heard clearly in the eastern part of the Tampa Bay area and south to Sebring. with its transmitter on Cypress Parkway in Haines City. It has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The tower has a height above average terrain (HAAT) of 310 meters (1,020 ft), making WPCV one of few radio stations in Central Florida to reach both Atlantic and Gulf coasts.

On February 7, 1963; 61 years ago (1963-02-07), the station signed on the air. Its first call sign was WINT-FM. In 1967, the station became WXKL, with a beautiful music format. It played quarter hour sweeps of mostly instrumental cover versions of popular songs, with some Hollywood and Broadway show tunes. In 1972, the call letters switched to WHFL.

In 1975, the station flipped to country music. To go along with the new format, it switched to its current call sign, WPCV, which stands for Polk County's Voice.

• Official website
• Facility details for Facility ID 25872 (WPCV) in the FCC Licensing and Management System
• WPCV in Nielsen Audio's FM station database