WRVR
WRVR broadcasts in the HD Radio format.
The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.
History
The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of WDIA (which is where the former WAID call letters—in reverse—came from).
"The River" branding is a local reference to the Mississippi River.
Former Logos
References
- ^ "Facility Technical Data for WRVR". Licensing and Management System. Federal Communications Commission.
- ^ "HD Radio Guide for Memphis". hdradio.com. Archived from the original on July 19, 2018.
External links
- Official website
- Facility details for Facility ID 34375 (WRVR) in the FCC Licensing and Management System
- WRVR in Nielsen Audio's FM station database
35°09′18″N 89°49′19″W / 35.155°N 89.822°W