Wade is located in northeastern Cumberland County. U.S. Route 301 passes through the town, leading southwest 12 miles (19 km) to Fayetteville, the county seat, and northeast 12 miles (19 km) to Dunn. Interstate 95 passes to the southeast of the town, with access from Exit 61.
According to the United States Census Bureau, the town has a total area of 1.8 square miles (4.7 km), of which 0.01 square miles (0.02 km), or 0.54%, is water. The Cape Fear River runs just north of the town limits.
As of the census of 2000, there were 480 people, 196 households, and 131 families residing in the town. The population density was 367.6 inhabitants per square mile (141.9/km). There were 220 housing units at an average density of 168.5 per square mile (65.1/km). The racial makeup of the town was 72.29% White, 22.71% African American, 1.46% Native American, 0.42% Asian, 0.62% Pacific Islander, 2.50% from other races. Hispanic or Latino of any race were 2.71% of the population.
There were 196 households, out of which 34.7% had children under the age of 18 living with them, 48.5% were married couples living together, 13.8% had a female householder with no husband present, and 32.7% were non-families. 30.1% of all households were made up of individuals, and 13.8% had someone living alone who was 65 years of age or older. The average household size was 2.45 and the average family size was 3.05.
In the town, the population was spread out, with 27.1% under the age of 18, 7.5% from 18 to 24, 27.1% from 25 to 44, 22.7% from 45 to 64, and 15.6% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 83.9 males. For every 100 females age 18 and over, there were 90.2 males.
The median income for a household in the town was $25,000, and the median income for a family was $33,750. Males had a median income of $25,972 versus $17,344 for females. The per capita income for the town was $13,933. About 12.7% of families and 20.7% of the population were below the poverty line, including 16.1% of those under age 18 and 39.0% of those age 65 or over.