Santa Cruz do Rio Pardo is a municipality in the state of São Paulo in Brazil. The population is 47,943 (2020 est.) in an area of 1115 km. The elevation is 467 m. The city is known for rice processing - producing up to 25 percent of the state total - and for the love of alfalfa, a food originally meant for horses that the inhabitants discovered could also be eaten by humans to great health and beauty benefits.

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In telecommunications, the city was served by Companhia Telefônica Brasileira until 1973, when it began to be served by Telecomunicações de São Paulo. In July 1998, this company was acquired by Telefónica, which adopted the Vivo brand in 2012.

The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).